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Which states love their jobs, and which states hate their jobs? [study]

(BUSINESS NEWS) With Gallup reporting job engagement at an all-time low, Monster and Brandwatch have taken a closer look at those job-related Twitter posts to get a sense of how people worldwide feel about their jobs.

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Job engagement is at all all-time low

Most of us use social media to communicate, stay in the loop with our friends, and either brag or complain about our jobs. Business leaders can also use social media posts from sites like Twitter to gain insights about nationwide trends. With Gallup reporting job engagement at an all-time low, Monster and Brandwatch have taken a closer look at those job-related Twitter posts to get a sense of how people worldwide feel about their jobs.


Breakdown of the data

This is the second year that Monster and Brandwatch have teamed up to study Twitter posts, this time examining over 2 million tweets. With the data, they’ve created an interactive graphic, including color-coded maps that show which geographical regions have the highest ratios of “job love” to “job hate.”

With 26 percent of the tweets coming from outside of the U.S., the research team was able to create a global map of job love. It turns out that the Philippines, with a love to hate ratio of 30:1, is the most job-loving country worldwide. Compare that to the United States, where the love to hate ratio is 4:1.

Looking at the U.S. map, you’ll immediately notice that the pink (job-loving) states are highly concentrated on the western half of the country, with a lot more purple, representing job hate, in the Midwest, South, and on the East coast.

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In fact, eight out of ten of the most job-loving states are in the western half of the U.S.

There seems to be a correlation between job love and low population, with Idaho, Montana, and North Dakota ranking as the most job-loving states across all industries, including heavy equipment operators, carpenters, and tech support representatives. Perhaps low populations lead to more competitive salaries and benefits, and reduce stresses that workers in big cities have to deal with daily, like long lines to get coffee and crowded subway cars.

Michigan ranked first place for job haters, followed by Ohio, Louisiana, Florida, and Connecticut.

Workers in food, beverage, and retail industries were the most vocal on Twitter, and thus represent large percentages of both job lovers and job haters.

And in case you’re feeling the midsummer slump, know you’re not alone. Tweets reveal that people hate their jobs the most in July.


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Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

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