Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Warning: You’re losing money by not using the 2% Mindsest

Most people live in a warm and fuzzy comfort zone, but those ambitious few who dare to break free live with a 2% Mindset that makes them successful.

2% mindset

We live in a world built on consistency and routine

Bus routes, train schedules, traffic lights—the slightest deviation from one’s daily constants tends to throw the rest of the day into a sort of social chaos. Like any natural equivalent to a flat tire on a taxi or a wet pair of socks mere seconds after leaving one’s house, the difference between those who crash and those who flourish is the ability to adapt.

Change is daunting, regardless of how profound it may be (I recently switched from half and half to two percent milk in my morning coffee – the doctors tell me that I may never make a full recovery). So is the prospect of leaving one’s comfort zone in order to pursue disequilibrium; however, progress is rarely made from the cushy bubble of security to which we acclimate.

The two percent mindset pictured above is built on this concept of adaptation in the face of uncertainty. As asserted in the image, 98 percent of the population is comprised of people who are content with being “just good enough.” This demographic relies on routine, and often struggles with change, be it positive or negative. Additionally, fear of the unknown, procrastination, and general settling is inherent in the 98 percent.

How to become a member of the 2% mindset

In order to break free of this complacent mold, it is important to be flexible. Where one might be resigned to sacrificing revenue in order to avoid heavy paperwork (i.e., taxes, health insurance), a member of the two percent will hunker down, bite the bullet, and get it done. In the interest of success, standing out, and ultimately rising above the madding crowd, there is little forward progress that cannot be accomplished with good, old-fashioned aspiration.

Aspire, then. Dare to dream. See yourself as more than just another gray face stuck in the monotony of a daily commute, and then make that vision a reality. Not one member of the two percent saw fit to hold themselves back – why should you?

Advertisement. Scroll to continue reading.


Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

1 Comment

1 Comment

  1. Pingback: GROW Your Business FAST In 3 EASY Steps | A Branding Company Blog

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Opinion Editorials

It is easy to lose sight of everything on your to do list which makes hiring a personal assistant seem super attractive. But do...

Opinion Editorials

People at the top of their game work less, but with more focus - replicate their good habits to get ahead. Work smarter, not...

Opinion Editorials

Productivity is king in the office, but sometimes distractions and other issues slow you down. So what can you do to limit these factors?

Tech News

One of the most genius tools to date - WorkStats compiles data from your internal tools like GitHub, Asana, and Slack to measure productivity

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.