At the heart of any efficient business is a productive set of processes, people, and systems. For startups with limited resources, maximizing productivity isn’t optional – it’s mandatory.
Here are some specific ways you can nudge your startup forward and increase productivity on a day-by-day basis:
1. Organize your thoughts.
“The more thoughts and ideas floating around in your head, the harder it is to concentrate on what’s in front of you,” entrepreneur Kristina Proffitt believes. “Every thought or idea that you don’t write down works like a plug, stopping your creativity from flowing freely. That’s why it’s so important to write everything down – even the bad ideas.”
If you’re old school, you may want to keep a legal pad or notebook on you at all times. If you’d prefer to go digital, an app like Evernote or Trello will allow you to jot down notes on any device and access them at any time.
2. Try a coworking office layout.
Believe it or not, your startup’s office environment has a direct impact on productivity. In particular, you’ll discover that the layout of the office is critically significant. Try experimenting with different styles, but you may find that a coworking layout is ideal.
“Directly inspired by an open office layout, a coworking layout also eliminates walls or boundaries, but is much larger and often shared among multiple companies,” Novel Coworking explains. “The coworking space may feature couches, shared desks, private or dedicated desks, or high counters. Coworking has the added benefit of encouraging cross-company communication and networking.”
3. Permit flexible scheduling.
The 9-to-5 schedule is no longer efficient or cost-effective. Research shows that people function differently and reach their peak productivity at different times throughout the day. If you want to maximize productivity for each of your employees, you should allow for flexible scheduling.
With flexible scheduling, you give your employees the ability to choose their hours. While some may prefer the 9-to-5 time slot, others might prefer 6-to-2 or 12-to-8. Allow your employees to set their hours (within reason) for a few months and see if you notice a positive impact on productivity. Most of the time, there’s a pretty significant boost.
4. Cut back on email.
There’s a fine line between over-communicating and not communicating enough. In startups, there’s a tendency to lean towards the first one. And while it may seem like a sound practice to communicate as much information as possible, it actually bogs down your team and inhibits creativity and innovative thinking.
Try implementing smart email practices within your company. Encourage people to only CC relevant parties and to pick up the phone when there’s something important to discuss. You may also transition to an app like Slack to cut down on distractions.
5. Encourage physical activity
In pursuit of productivity, many people try to put in as many hours as they possibly can. But there isn’t a direct correlation between time and productivity. In fact, sometimes there’s a negative relationship.
Too much time hunched in front of a computer doesn’t do anyone any good. Encourage your team to get physical activity in the middle of the day. They’ll come back refreshed and ready to work.
The goal is to optimize your business.
Running a successful business requires an intimate understanding of how your business functions at its core. But even more important than processes and technology are the people you have on your team. It’s people who make decisions, execute, and build relationships with people and partners in the industry.
And if you want to get the most out of your people, you must learn to maximize productivity and efficiency.
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