Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Entrepreneur

HomeMint: Justin Timberlake’s new home decor startup

Finding inspiration in their own lives, Justin Timberlake and famous designer Estee Stanley came together to discover and collaborate with artisans all over the world to make homes more beautiful, and their recommendations based on a quick quiz are quite accurate so far.

Have fun, start a business

Justin Timberlake and stylist Estee Stanley have come together to found and operate HomeMint, an exclusive curation of home decor artisan works for any design budget, created out of sheer fun and passion between Timberlake and Stanley who have known each other for many years.

“There’s no reason aspiration can’t be accessible,” says Timberlake. “HomeMint combines my love of architecture and interior design with my passion for technology and social media to create a brand that offers aspirational designs for the home at accessible prices.”

Home products will be available in four categories: Art (limited-edition art and photography from undiscovered as well as legacy artists), Collaboration (products Timberlake and Stanley work with artisans to create), Unique Finds, and the Private Collection (created exclusively by the two). Prices will range from $10 to $10,000.

How HomeMint works

Visitors take a quick online style profile that is designed to be simple and fun, and the results generate recommended pieces based on your style, and products can be purchased without being a member (unlike sister Mint sites like StyleMint or ShoeMint). Members pay $9.99 per month which is applied as a credit toward any purchase, and receive discounts on products, whereas non-members pay full price. Members also get early access to limited edition products.

Advertisement. Scroll to continue reading.

First, the online style profile asks you to pick one of four scenes or items from a bunch, then requests basic demographic information like age, gender and household size, and gives you the option to login as a new user with your email address or with your Facebook account. We opted out of Facebook for now since we are in the testing phase and do not know how much integration we want with our social networks.

The results generated are limited, likely because it is a very new service just launched, but are quite accurate. Below is a screenshot of one quiz question, and some featured products recommended (note the discounts offered to members). Even Timberlake himself is creating art!




Introduction video to HomeMint, Timberlake and Stanley

Advertisement. Scroll to continue reading.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

1 Comment

1 Comment

  1. Andranik

    May 22, 2012 at 11:15 am

    Good article…

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Opinion Editorials

Startups are perpetually viewed as the quintessential millennial paradise with all of the accompanying perks: Flexible hours, in-house table tennis, and long holidays. With...

Business Entrepreneur

Whether you're a small business or startup, improving productivity means more money and less stress. Here are five tools to help do just that!

Business Entrepreneur

When considering your options for growing your startup, do you know how an accelerator differs from an incubator? The differences are bigger than many...

Business News

(BUSINESS) Our culture glorifies (yet condemns?) startup founders as rich 20-somethings in hoodies, but some are a totally different type.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.