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Economic News Makes Loan Refis as Easy as Booking a Flight

refinanceDrama Free launched this year with little fan fair. With few write-ups, set about the business of doing what it was meant to do- cut the drama out of refinancing with simple step by step process to discovery of realistic options. recognized upfront that in order to create a qualified consumer, a real credit report was needed as well as a realistic appraisal of the home up for refinance. The credit report is easy, as is the simple scoring that lets borrowers know exactly where they stand, and how they can improve low scores and ratings that make them more appealing to lenders willing to compete on pricing to make the loan, rather than just lead generate for lenders and brokers making unique.

Right now, is working to obtain better data on home values, thus improving the borrower’s score even more by removing the impulse by borrowers to fudge or exaggerate on values, but in the meantime is relying on education.

Another interesting facet of is that it actually shields the consumer from sales people altogether via their mortgage engine allowing the consumer to pick and choose the lender and their rates listed from competing brokers rather than the other way around, much the same way we bid on airline travel today to choice destinations.

The most positive side effect of all of this is the lending broker interacts with an already scored borrower, reducing cost to market, thus allowing better pricing for the borrower.

Advertisement. Scroll to continue reading. is moving quickly to handle all loans and refis as well as new home loans in much the same way, and in the meantime offers guidance on refinancing, as well as scoring improvement, and tips and tricks to maintaining a quality score for consumers.

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Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. JamesJones5

    December 15, 2012 at 8:03 am

    A reverse mortgage is a loan that enables senior homeowners, ages 62 and older to convert part of their home equity into tax-free* income—without having to sell their home, give up title to it, or make required monthly mortgage payments. Borrowers can use the funds almost any way they choose. To know more – 

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