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Opinion Editorials

Apprenticeships: How focused training can jumpstart your career

(EDITORIAL) Apprenticeships have been a buzzword recently, but if you haven’t looked into it, we asked the experts to tell us all about them.

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When President Trump announced he’d be opening up more federal dollars for apprenticeship programs to improve the economy, business owners’ ears perked up. That interest is now trickling down to employees, especially people considering a new career or a pivot.

I had a meaningful conversation last year with the folks behind Digital Creative Institute (an apprenticeship program that seeks to bridge the gap between higher education and job experience in the digital marketing field) not only to learn about their plans to impact the central Texas market, but how apprenticeships could alter the workforce in years to come. Will the model supplant internships? What of coding schools or hell, even higher education? If you ask Europeans, they’ll probably say yes, while Americans are new to this old term.

To dig into how apprenticeships could speed up a career move, we reached back out to the folks at DCI and asked them to spell it out. Alexis Bonilla from their leadership team penned the following:

Maybe you graduated with a B.A. in theater, started a blog, and found a great love for marketing. It could’ve been that you had a passion for video, but instead of finding yourself creating films, you found yourself telling a brand’s story. Or, by some stretch of the imagination, you went from scientist, to teacher, to social media strategist. All of these are real stories that belong to real people. The two things they have in common:

  1. They all started somewhere completely different from where they would end up.
  2. They all used apprenticeships to transform their careers.

The key is to find that one thing you love to do and run after it full force – because the truth is – you’re probably going to spend over 90,000 hours of your life working at it. Only about 30 percent of adults are actually engaged or excited about their work. You can either spend that huge portion of your life doing something out of “because you have to” or learn how you can invest in a career that will keep you on your toes – constantly learning and actively growing.

Digital platforms are always changing, and lifelong learning is becoming absolutely necessary. If you think about it, most Chief Marketing Officers among companies today didn’t start out by being formally trained in automation software, paid search, Google Analytics, or other digital tools. That’s because much of it didn’t exist when they started their careers. They most likely engaged in a very intentional learning process or self-styled apprenticeship. Their willingness to learn turned them into the best in their field, and the same can happen for you.

We’ve identified a few myths that might be holding you back from standing out among your peers and how you can come out on top!

Myth: You can only find a position in the field you majored in.
Truth: Your major doesn’t determine your career path.

Only 27 percent of college grads actually have a job related to what they studied in college. The fact of the matter is this – a lot of people don’t want to continue their learning once they have their Bachelor’s degree. Typically, if they do, they pursue graduate school, whose students often face challenges that are similar to what undergraduate students experience upon graduation.

This whole idea of “once and done” is over, to the extent that leaders in our government are recognizing it and working on implementing new, innovative ways of learning in the United States.

A few ways you might work on reinventing yourself as you establish or change your career:

  • Start freelancing – We know that working for free doesn’t sound great on paper, but the portfolio you’ll come out with is all the ROI you’ll need. When you have a variety of experience, whether it be a branding project you pick up, a video you edit, or a logo you make for a friend, employers recognize that as experience. Just be sure to pick up projects that are relevant to the direction you’re looking to take your career.
  • Perfect your resume.
  • Turn your work into an awesome portfolio – It’s one thing to do the work and another thing to organize it in a way that is visually appealing to an employer. Around 53 percent of employers say that your resume is not enough. You’re going to need that extra differentiator, so invest in crafting the perfect portfolio to have a place for all of that hard work. We recommend Pathbrite for an easy digital portfolio experience.
  • Connect with a learning community – Whether it be early post-grad or a drastic career change, apprenticeships are a perfect way to engage with a community that pushes you and challenges you. And what if we told you apprenticeships can take the place of graduate school?

So you’ve probably been asking yourself: “What is apprenticeship?”

The historical or traditional definition for an apprentice is a person legally bound to a master craftsman in order to learn a trade.

Think professions such as carpenter, electrician or welder. But those were the old days – apprenticeship is now applied to all professions and modern skills.

Apprenticeship has evolved into more of a partnership: where one person learns a trade or skill by working with someone more experienced. Think of an internship, where you’re at a company to accelerate your learning while you’re still in school, but more advanced, long-term, and with deeper levels of commitment. Instead of being at a school, you’re at a full-time paid position, applying your learning hands-on with the support of a learning coach, mentors, and instructors.

Myth: Between my Bachelor’s degree and staying up to date with online articles, I’m already set to advance my career.
Truth: Coaching and mentoring are two of the best investments you can make for your career after professors are out of the picture.

I’m willing to bet that a lot of you have had a coach of some type in your lifetime. Whether it be a sports coach, a choir instructor, an invested teacher, or even a driven parent, you’ve had someone in your circle of trust that pushed you toward your goals. Well, a career coach isn’t much different.

It’s easy to come up with reasons as to why you don’t need one. “I’m too old for a coach”, “it costs time and money that I don’t have”, “I’ve been through college and got all the help I needed”. You can make all of the excuses you can think of, but it’s pretty hard to argue with the results.

What does the development process look like with a career coach?

You define tangible goals, your coach guides you through practical ways to achieve those goals, and after a defined period of time you evaluate your progress. The retention rate is extremely high. Generally, people are extremely happy with what they gain from having a career coach. Fully 96 percent of people who were coached say they would repeat the process and 86 percent said they at least made their investment back.

What’s holding you back from identifying a coach or mentor and reaching out for support?

Myth: Post-college education isn’t necessary to be successful in my career.
Truth: Rigorous self education, graduate school, and innovative learning like digital apprenticeships are essential.

Continued learning and specialized training are valuable to your career. They are so valuable, in fact, that multiple governments are either investing, or beginning to invest, in new, innovative models.

For example, if you’ve been to the UK, you’ll know that apprenticeships are a big deal. A huge percentage of workers develop their skills through an apprentice-like experience. Since 2004, the U.K. has been actively creating more apprenticeships through supporting employers. The huge success of apprenticeship programs led to the creation of a National Apprenticeship Levy that requires almost all employers to offer apprenticeships.

AAA Apprenticeships has successfully scaled their digital apprenticeships to serve 6,000 apprentices in 22 locations across the country – now it’s time to apply that to the U.S.

Why don’t we have a similar model in the U.S.? It’s harder for businesses to start apprenticeships on their own when it isn’t their core competency – but apprenticeship programs are popping up to fill that gap.

The Obama Administration earmarked $100 million to create more examples of modern apprenticeships. The intention is to fuel more success stories through individual programs around the country; creating positive momentum for a larger movement and scaled strategy.

President Trump recently announced a $200 million plan, nearly doubling what was invested last term, to create more apprenticeships.

This is just the beginning of a major movement to make marketplace aligned learning more accessible. But don’t wait for some new national program to support your learning path, start owning your learning today by outlining a strategy to continuously develop yourself into a highly sought after digital expert.

So don’t wait. This is for anyone that finds themselves in a place to pursue a new job or launch their career. Ask yourself, “What’s next?” Take that step – it’s worth it.

If it’s something you’re interested in, the first digital marketing specific apprenticeship in the U.S. has launched – and right here in Austin, TX. Digital Creative Institute’s next Austin cohort launches in January 2018.

Opinion Editorials

Ways to socialize safely during quarantine

(EDITORIAL) Months of isolation due to quarantine is causing loneliness for many, but joining virtual social groups from home may help fill the need for interaction.

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Quarantining, sheltering in place, staying home. We’re tired of hearing it; we’re tired of doing it. Yet, it’s what we still need to be doing to stay safe for a while longer. All of this can be lonesome. As the days turn into weeks and weeks into months, the alone time is getting to even the most introverted among us.

Solitary confinement is considered one of the most psychologically damaging punishments a human can endure. The New Yorker reported on this in a 1992 study of prisoners in detention camps in the former Yugoslavia, as well as Vietnam veterans who experienced isolation. These studies showed that prisoners who had experienced solitary confinement demonstrated similar brain activity to those who’d suffered a severe head injury, noting that “Without sustained social interaction, the human brain may become as impaired as one that has incurred a traumatic injury.”

We aren’t meant to be solitary creatures. Your “pandemic brain” is real. That fogginess, the lack of productivity, can be attributed to many things, including anxiety, but being kept apart from other humans is a big part of it too. Be kind to yourself, give yourself grace, and join others virtually. Be it an app, a class, a Facebook group, a chat room, or a livestream, someone somewhere is out there waiting to connect with you too.

The good news? We are lucky enough to live in an era of near limitless ways to interact socially online. Sure, it is different, but it is something. It’s important. The best thing about this type of social interaction is being able to hone in on your specific interests, though I’d caution you against getting caught in an online echo chamber. Diversity of interests, personality, and opinion make for a richer experience, with opportunities for connecting and expanding your worldview.

Here are a few suggestions on ways to socialize while staying home and staying safe. Communicating with other humans is good for you, physically and mentally.

Interactive Livestreams on Twitch:

Twitch is best known as a streaming service for video game fans, but it offers multiple streams appealing to different interests. This is more than passive watching (although that is an option, too) as Twitch livestream channels also have chat rooms. Twitch is fun for people who like multi-tasking because the chat rooms for popular livestream channels can get busy with chatter.

While people watch the Twitch hosts play a video game, film a live podcast, make music or art, mix cocktails, or dance, they can comment on what they’re watching, make suggestions, ask questions, crack jokes, and get to know each other (by Twitch handle, so it is still as anonymous as you want it to be) in the chat room. The best hosts take time every so often to interact directly with the chat room questions and comments.

Many Twitch channels develop loyal followers who get to know each other, thus forming communities. I have participated in the Alamo Drafthouse Master Pancake movie mocks a few times because they are fun and local to Austin, where I live. Plus, in my non-quarantine life, I would go to Master Pancake shows live sometimes. The chat room feels familiar in a nice way. While watching online is free, you can (and totally should) tip them.

Online trivia in real time:

There are some good options for real-time online trivia, but I’m impressed with the NYC Trivia League’s model. They have trivia games online on Mondays, Wednesdays, Fridays, and Sundays. The NYC Trivia League seems to have figured out a good way to run the game live while keeping answers private from the other teams. They run games on Instagram Live with a live video of the host, and participants answer via the question feature. Clever!

Online book club:

First I have to shout out my Austin local independent bookstore, BookPeople, because they are fantastic. They run book clubs throughout the year, along with readings, book signings, and all things book-related. BookPeople hosts several online book clubs during these lockdown days, and most people will find something that appeals to them.

I’m also impressed with this list from Hugo House, a writer’s resource based out of Seattle. This list includes Instagram and Goodread book clubs, book clubs for Black women, rebels, and poetry lovers. The Financial Diet recommends the Reddit book club, if you are comfortable with the Reddit format. Please note that it’s a busy place, but if you like Reddit, you already know this.

Cooking class or virtual tasting:

This is doubly satisfying because you can follow these chefs in real time, and you end up with a meal. There are a couple on Instagram Live, such as The Culinistas or Chef Massimo Bottura.

You can also participate in virtual tastings for wine, whiskey, or chocolate, though you will have to buy the product to participate in the classes (usually held over Zoom or Facebook Live). If you are in Austin, Dallas, or Houston, I recommend BeenThere Locals. The cost of the course includes the wine, spirits, or cooking kit in most cases, and all of the money goes to the business and expert hosting the class.

Look for your favorite wine, spirits, cheese, chocolate makers, and chefs that are local to you to find a similar experience. Most either prepare the class kit for pickup or delivery within a local area.

Quarantine chat:

To interact with another quarantined person seeking social interaction, there’s Quarantine Chat. Quarantine chat is one of the ways to connect through the Dialup app, available on iOS and Android devices. Sign up to make and receive calls when you want to speak with someone. The Dialup app pairs you randomly with another person for a phone conversation, at a scheduled time, either with anyone or with someone with shared interests.

Quarantine chat takes it a step further with calls at random times. When your quarantine chat caller calls, you will not see their number (or they yours), only the “Quarantine Chat” caller ID. If you are unable to pick up when they call, they will be connected with someone else, so there is no pressure to answer. It’s nice to hear someone else’s voice, merely to talk about what you’ve been cooking or what hilarious thing your pet is doing.

Play Uno:

Uno Freak lets people set up games and play Uno online with friends or strangers. Players do not need to register or download anything to play. Uno Freak is web-based.

Talk to mental health professionals:

If your state of loneliness starts sliding toward depression, call someone you can speak to right away to talk over your concerns. When in doubt, call a trained professional! Here are a few resources:

  • National Alliance on Mental Illness (NAMI): The NAMI HelpLine can be reached Monday through Friday, 10 am–6 pm, ET, 800-950-NAMI (6264) or info@nami.org.
  • Crisis Text Line: Text HOME to this text line 24/7 for someone to text with who will also be able to refer you to other resources: U.S. and Canada: 74174, U.K. 85258, Ireland: 50808.
  • Psych Central has put together this comprehensive list of crisis intervention specialists and ways to contact them immediately.

There are many ways to connect even though we are physically apart. These are just a few real time ways to interact with others online. If you want something a little more flesh and blood, take a walk around the block or even sit in a chair in front of where you live.

Wave at people from afar, and remember that we have lots of brilliant doctors and scientists working on a way out of this. Hang in there, buddy. I’m rooting for you. I’m rooting for all of us.

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Opinion Editorials

Working remotely: Will we ever go back? (Probably not)

(OPINION / EDITORIAL) Now that the pandemic has opened the door on working remotely, there’s no way we’ll put the genie back in the bottle. But, here’s some ways you can adapt.

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Woman working remotely on her couch with a laptop on her lap.

When it comes to working remotely, will the toothpaste ever go back in the tube?

Mark Zuckerberg recently said, “We are going to be the most forward-leaning company on remote work at our scale…” By 2030, Zuckerberg anticipates that over half of Facebook’s workforce will be remote. Many other companies are jumping on the work from home bandwagon. Working remotely has helped many businesses manage the pandemic crisis, but it’s unsure what form remote working will take over the next 10 years.

We know that employees are responding positively to WFH, as reported in this article – Employers: Lacking remote work options may cause you to lose employees. As offices transition to a post-COVID normal, here are some things to consider about your office and remote work.

What does your business gain from allowing workers to WFH?
The future of remote work depends on a conscious application of WFH. It’s not just as easy as moving employees out of the office to home. You have to set up a system to manage workers, wherever they are working. The companies with good WFH cultures have set up rules and metrics to know whether it’s working for their business. You’ll need to have technology and resources that let your teams work remotely.

Can your business achieve its goals through remote work?
The pandemic may have proved the WFH model, but is this model sustainable? There are dozens of benefits to remote work. You can hire a more diverse workforce. You may save money on office space. Employees respond well to remote work. You reduce your carbon emissions.

But that can’t be your only measure of whether remote work fits into your vision for your organization. You should be looking at how employees will work remotely, but you need to consider why employees work remotely.

The work paradigm is shifting – how will you adapt?
The work environment has shifted over the past century. Remote work is here to stay, but how it fits into your company should be based on more than what employees want. You will have to work closely with managers and HR to build the WFH infrastructure that grows with your organization to support your teams.

We don’t know exactly how remote work will change over the next decade, but we do know that the workplace is being reinvented. Don’t just jump in because everyone is doing it. Make an investment in developing your WFH plan.

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Opinion Editorials

The truth about unemployment from someone who’s been through it

(EDITORIAL) Unemployment benefits aren’t what you thought they were. Here’s a first-hand experience and what you need to know.

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Have I ever told you how I owed the government over two grand because of unemployment in 2019, and only just finished paying it back this year?

This isn’t exactly the forum for memoirs, but this is relevant to everyone. So I’ll tell y’all anyway.

It all started back in 2018 when I came into work early, microwaved my breakfast, poured coffee, and got pulled into a collaboration room to hear, “We love you and your work, April, but we’ve been bought out and you’re being laid off.”

It was kind of awkward carrying my stuff out to the car with that Jimmy Dean sandwich in my mouth.

More awkward still was the nine months of unemployment I went through afterwards. Between the fully clothed shower crying, the stream of job denial, catering to people who carried rocks in their nostrils at my part-time job (yes, ew, yes, really), and almost dying of no-health-insurance-itis, I learned a lot!

The bigger lesson though, came in the spring of the following year when I filed my taxes. I should back up for a moment and take the time to let those of you unfamiliar with unemployment in Texas in on a few things that aren’t common knowledge.

1: You’re only eligible if you were laid off. Not if you had quit. Not fired. Your former company can also choose to challenge your eligibility for benefits if they didn’t like your face on the way out. So the only way you’re 100% guaranteed to get paid in (what the state calls) “a timely manner”, is a completely amicable split.

2: Overpayments have to go back. Immediately. If there’s an error, like several thousand of Texans found out this week, the government needs that cash back before you can access any more. If you’re not watching your bank account to make sure you’re getting the exact same check each time and you have an overpayment, rest assured that mistake isn’t going to take long to correct. Unfortunately, if you spent that money unknowingly–thought you got an ‘in these uncertain times’ kinder and gentler adjustment and have 0 income, you have a problem. Tying into Coronavirus nonsense is point three!

3: There are no sick days. If ever you’re unable to work for any reason, be it a car accident, childbirth, horrible internal infection (see also no-health-insurance-itis), you are legally required to report it, and you will not be paid for any days you were incapacitated. Personally, my no-health-insurance-itis came with a bad fever and bedrest order that axed me out of my part time job AND killed my unemployment benefits for the week I spent getting my internal organs to like me again. But as it turned out, the payment denial came at the right time because–

4: Unemployment benefits are finite. Even if you choose to lie on your request forms about how hard you’re searching for work, coasting is ill-advised because once the number the state allots you runs out…it’s out. Don’t lie on your request forms, by the way. In my case, since I got cut from my part-time gig, I got a call from the Texas Workforce Commission about why my hours were short. I was able to point out where I’d reported my sickness to them and to my employer, so my unpaid week rolled over to a later request date. I continued to get paid right up until my hiring date which was also EXACTLY when my benefits ran out.

Unemployment isn’t a career, which is odd considering the fact that unemployment payments are qualified by the government as income.

Ergo, fact number five…

5: Your benefits? They’re taxed.

That’s right, you will be TAXED for not having a job.

The stereotype of the ‘lazy unemployment collector burdening society’ should be fading pretty quickly for the hitherto uninformed about now.

To bring it back to my story, I’d completely forgotten that when I filed for unemployment in the first place, I’d asked for my taxes NOT to be withheld from it–assuming that I wasn’t going to be searching for full time work for very long. I figured “Well, I’ll have a tax refund coming since I’ll get work again no problem, it’ll cancel out.”

Except, it was a problem. Because of the nine month situation.

I’d completely forgotten about it by the time I threw myself into my new job, but after doing my taxes, triple checking the laws and what I’d signed, it was clear. Somehow…despite being at my lowest point in life, I owed the highest amount in taxes, somewhere around the 2k mark.

Despite being based on a system that’s tied to how much income you were getting before, and all the frustrating “safeguards” put in place to keep payments as low and infrequent as possible, Uncle Sam still wants a bite out of the gas-station Hostess pie that is your unemployment check. And as I’m writing this, more and more people are finding that out. And even as we enter 2021, there is still more to be aware of – we’re not out of the woods yet.

I’d like to end this on a more positive note… So let’s say we’ve all been positively educated! That’s a net gain, surely.

Keep your heads up, and masked.

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