Connect with us

Opinion Editorials

Apprenticeships: How focused training can jumpstart your career

(EDITORIAL) Apprenticeships have been a buzzword recently, but if you haven’t looked into it, we asked the experts to tell us all about them.

Published

on

apprenticeships

When President Trump announced he’d be opening up more federal dollars for apprenticeship programs to improve the economy, business owners’ ears perked up. That interest is now trickling down to employees, especially people considering a new career or a pivot.

I had a meaningful conversation last year with the folks behind Digital Creative Institute (an apprenticeship program that seeks to bridge the gap between higher education and job experience in the digital marketing field) not only to learn about their plans to impact the central Texas market, but how apprenticeships could alter the workforce in years to come. Will the model supplant internships? What of coding schools or hell, even higher education? If you ask Europeans, they’ll probably say yes, while Americans are new to this old term.

To dig into how apprenticeships could speed up a career move, we reached back out to the folks at DCI and asked them to spell it out. Alexis Bonilla from their leadership team penned the following:

Maybe you graduated with a B.A. in theater, started a blog, and found a great love for marketing. It could’ve been that you had a passion for video, but instead of finding yourself creating films, you found yourself telling a brand’s story. Or, by some stretch of the imagination, you went from scientist, to teacher, to social media strategist. All of these are real stories that belong to real people. The two things they have in common:

  1. They all started somewhere completely different from where they would end up.
  2. They all used apprenticeships to transform their careers.

The key is to find that one thing you love to do and run after it full force – because the truth is – you’re probably going to spend over 90,000 hours of your life working at it. Only about 30 percent of adults are actually engaged or excited about their work. You can either spend that huge portion of your life doing something out of “because you have to” or learn how you can invest in a career that will keep you on your toes – constantly learning and actively growing.

Digital platforms are always changing, and lifelong learning is becoming absolutely necessary. If you think about it, most Chief Marketing Officers among companies today didn’t start out by being formally trained in automation software, paid search, Google Analytics, or other digital tools. That’s because much of it didn’t exist when they started their careers. They most likely engaged in a very intentional learning process or self-styled apprenticeship. Their willingness to learn turned them into the best in their field, and the same can happen for you.

We’ve identified a few myths that might be holding you back from standing out among your peers and how you can come out on top!

Myth: You can only find a position in the field you majored in.
Truth: Your major doesn’t determine your career path.

Only 27 percent of college grads actually have a job related to what they studied in college. The fact of the matter is this – a lot of people don’t want to continue their learning once they have their Bachelor’s degree. Typically, if they do, they pursue graduate school, whose students often face challenges that are similar to what undergraduate students experience upon graduation.

This whole idea of “once and done” is over, to the extent that leaders in our government are recognizing it and working on implementing new, innovative ways of learning in the United States.

A few ways you might work on reinventing yourself as you establish or change your career:

  • Start freelancing – We know that working for free doesn’t sound great on paper, but the portfolio you’ll come out with is all the ROI you’ll need. When you have a variety of experience, whether it be a branding project you pick up, a video you edit, or a logo you make for a friend, employers recognize that as experience. Just be sure to pick up projects that are relevant to the direction you’re looking to take your career.
  • Perfect your resume.
  • Turn your work into an awesome portfolio – It’s one thing to do the work and another thing to organize it in a way that is visually appealing to an employer. Around 53 percent of employers say that your resume is not enough. You’re going to need that extra differentiator, so invest in crafting the perfect portfolio to have a place for all of that hard work. We recommend Pathbrite for an easy digital portfolio experience.
  • Connect with a learning community – Whether it be early post-grad or a drastic career change, apprenticeships are a perfect way to engage with a community that pushes you and challenges you. And what if we told you apprenticeships can take the place of graduate school?

So you’ve probably been asking yourself: “What is apprenticeship?”

The historical or traditional definition for an apprentice is a person legally bound to a master craftsman in order to learn a trade.

Think professions such as carpenter, electrician or welder. But those were the old days – apprenticeship is now applied to all professions and modern skills.

Apprenticeship has evolved into more of a partnership: where one person learns a trade or skill by working with someone more experienced. Think of an internship, where you’re at a company to accelerate your learning while you’re still in school, but more advanced, long-term, and with deeper levels of commitment. Instead of being at a school, you’re at a full-time paid position, applying your learning hands-on with the support of a learning coach, mentors, and instructors.

Myth: Between my Bachelor’s degree and staying up to date with online articles, I’m already set to advance my career.
Truth: Coaching and mentoring are two of the best investments you can make for your career after professors are out of the picture.

I’m willing to bet that a lot of you have had a coach of some type in your lifetime. Whether it be a sports coach, a choir instructor, an invested teacher, or even a driven parent, you’ve had someone in your circle of trust that pushed you toward your goals. Well, a career coach isn’t much different.

It’s easy to come up with reasons as to why you don’t need one. “I’m too old for a coach”, “it costs time and money that I don’t have”, “I’ve been through college and got all the help I needed”. You can make all of the excuses you can think of, but it’s pretty hard to argue with the results.

What does the development process look like with a career coach?

You define tangible goals, your coach guides you through practical ways to achieve those goals, and after a defined period of time you evaluate your progress. The retention rate is extremely high. Generally, people are extremely happy with what they gain from having a career coach. Fully 96 percent of people who were coached say they would repeat the process and 86 percent said they at least made their investment back.

What’s holding you back from identifying a coach or mentor and reaching out for support?

Myth: Post-college education isn’t necessary to be successful in my career.
Truth: Rigorous self education, graduate school, and innovative learning like digital apprenticeships are essential.

Continued learning and specialized training are valuable to your career. They are so valuable, in fact, that multiple governments are either investing, or beginning to invest, in new, innovative models.

For example, if you’ve been to the UK, you’ll know that apprenticeships are a big deal. A huge percentage of workers develop their skills through an apprentice-like experience. Since 2004, the U.K. has been actively creating more apprenticeships through supporting employers. The huge success of apprenticeship programs led to the creation of a National Apprenticeship Levy that requires almost all employers to offer apprenticeships.

AAA Apprenticeships has successfully scaled their digital apprenticeships to serve 6,000 apprentices in 22 locations across the country – now it’s time to apply that to the U.S.

Why don’t we have a similar model in the U.S.? It’s harder for businesses to start apprenticeships on their own when it isn’t their core competency – but apprenticeship programs are popping up to fill that gap.

The Obama Administration earmarked $100 million to create more examples of modern apprenticeships. The intention is to fuel more success stories through individual programs around the country; creating positive momentum for a larger movement and scaled strategy.

President Trump recently announced a $200 million plan, nearly doubling what was invested last term, to create more apprenticeships.

This is just the beginning of a major movement to make marketplace aligned learning more accessible. But don’t wait for some new national program to support your learning path, start owning your learning today by outlining a strategy to continuously develop yourself into a highly sought after digital expert.

So don’t wait. This is for anyone that finds themselves in a place to pursue a new job or launch their career. Ask yourself, “What’s next?” Take that step – it’s worth it.

If it’s something you’re interested in, the first digital marketing specific apprenticeship in the U.S. has launched – and right here in Austin, TX. Digital Creative Institute’s next Austin cohort launches in January 2018.

Opinion Editorials

Could Facebook’s newest censorship tactic decimate an entire industry?

(BUSINESS NEWS) Facebook’s last line of defense seems to be platform censoring and they’re using it to demolish businesses and advocacy groups.

Published

on

censoring mark

In 2018, Mark Zuckerberg, Facebook’s CEO, proclaimed that Facebook was meant to be a platform for all ideas. This was in response to the public’s theory that Zuckerberg was censoring political posts on Facebook. Even then, it was pretty clear that Facebook was, in fact, censoring by removing pages, profiles, and content related to political posts they saw as misleading or inaccurate.

But recently, Facebook seems to be playing both sides of the fence when it comes to censoring, favoring policies supported by well-known organizations like PETA (People of the Ethical Treatment of Animals), self-proclaimed “animal activists” who claim to focus on 4 main areas related to animals and mistreatment in labs, the food industry, the clothing trade, and the entertainment industry.

Of course, it’s also pretty commonly known that they expand beyond their definition pretty often, frequently attacking the beliefs and practices of some of the best pet owners and wildlife activists out there, like Steve Irwin. In February of 2019, PETA even went so far as to tweet a post on Twitter about how much they think Irwin did both before and during his untimely death.

In more recent news, PETA actually purchased Facebook shares. They did this because they were showing videos on Facebook that were gory, disheartening, and downright sad, which Facebook also censored by requiring a warning before their videos played. PETA obviously didn’t like this, so in a strategic retaliation to end the censoring of them, they bought shares in Facebook. This allowed them to attend shareholder meetings and to ask questions of executives.

This was actually a very clever idea on their part, but it is in no way a new idea. Indeed, they’ve purchased shares from companies like Levi, BooHoo, and Louis Vuitton in the past for similar reasons.

But now, with PETA’s involvement with Facebook, policies that previously went un-policed are quickly becoming top-of-mind for the tech giant. Facebook’s official policies have been notoriously obscure and are only really explained in-depth to Facebook employees or legal entities.

Plus, Facebook doesn’t really have a dedicated customer service team, so even if you found and vaguely understood their policies (again, mostly written in a way only a legal team or Facebook employee would understand) there’s no real avenue to get clarification. More recently though, Facebook posted their policies for all of its users to review.

One big policy that PETA’s involvement looks to be affecting is in relation to animal sales and rehoming. Facebook has had a rule against animal sales and rehoming for many years, but until now, many of its users (breeders, rescuers, and animal advocates included) weren’t aware or fearful of it.

That’s quickly changed over the last few months as Facebook’s vendetta against anyone selling, rehoming, or even reposting content with certain key words that remotely resemble animal sales or rehoming, has continued. Not only is Facebook now taking down pages, groups, profiles, Marketplace listings, and even comments. They’re also rejecting fundraisers, which we’ll talk about more in a few minutes.

Another scary thing they’re doing is putting some power in the hands of the typical Facebook user, in the form of a new content-reporting button, like the one below.

facebok report button

With that, it’s no surprise that legitimate and well-known animal breeders, rescues, and even long-time pages/groups are being affected negatively.

Facebook has historically been an outlet for pet owners, breeders, and rescuers alike, and it makes sense why. Facebook is supposed to be a platform where your friends, peers, enemies, and even “frenemies” come together to create an online community. It’s meant to support both the social and business aspects of a user’s life, but in recent months, it’s certainly not living up those standards. The result: Facebook is quickly being abandoned by users – especially animal lovers and those within the pet space.

Let’s take breeders as an example. Breeders often post animals on Facebook. In the past, they’ve posted photos and pricing. This is something they can no longer do.

Legitimate breeders are usually not too pushy, nor do they typically spam. They don’t usually sell on Facebook directly ether, which is what Facebook strictly prohibits. Instead, they opt for a 3rd party service like Paypal or Square, but that makes no difference to Facebook. Although the animals aren’t being sold on the website, just including a picture and a price are enough for them to take content down. In truth, they’re taking pages down left and right as a direct result of the metaphorical pitchfork they’ve handed users (the “report” button).

Now, not all breeders are good, just like not all taco stands are good, but does that really give Facebook the right to censor you or ultimately close your Facebook account down? I don’t think so, and neither do breeders.

I spoke with Scott Poe of Poe’s Pogonas in Corona, California this week, too. He’s a reputable breeder of high-quality Bearded Dragons (a very popular pet). When asked how Facebook’s policies have affected him, he said “It certainly has made it a little challenging to list Dragons as available for sale…”. He goes on to offer Facebook advice, suggesting that they certify vendors on their site to proactively vet through quality breeders who are looking to improve their niche’s gene pool, and not those who are simply looking to make a quick buck.

We agree that, of course, there are bad breeders out there, but putting a blanket policy over an entire niche of business owners is like prohibiting alcohol – it doesn’t work!

If we were to go a little further into this topic, we’d see that Facebook’s stance on policies is actually likely to deter many other business types that don’t sell exactly what Facebook deems to be “appropriate”. Obviously, this type of practice can have a major impact on those types of businesses.

To drive this point home further, ask yourself this: what if Facebook disagreed with the produce or service you provided. Would you be okay with them taking your page down, one you’ve worked hard at and one with a lot of followers? How would you feel if 3rd party users, who are not even Facebook employees, started reporting you based on their own beliefs?

It’s important to note that Facebook does seem to allow you to post if you are a brick and mortar, so pet stores, you may be safe… for now.

The same logic applies to animal rescuers, except that rescues are most often not for profit. Facebook doesn’t discriminate though, so if you do rescue (even as a person and not a group), they’ll treat you exactly the same way as they do for animal sales-related posts. What we know is that this will absolutely crush any attempts to re-home or adopt out animals in need.

There are a growing number of animals in need of homes, many of which will actually be put down at kill shelters if not adopted within a 3-5 day period, and with Facebook’s policies in place, it has essentially banned helping animals and their advocates through their platform.

To understand more clearly, I reached out to Jeff Stewart, one of the founders of Sunshine’s Shoulders Rescue in Tenaha, Texas, about their experience. He and his wife run a rescue out of their home. Stewart, like most other rescues, rely on donations from a few people to help feed and give care to their rescues, and while they have a vet that works with them on their bills, sometimes it’s not enough.

Stewart goes on to say that he used to do Facebook fundraisers, but there were two issues that forced him to stop. First, Facebook takes a cut of any fundraiser on Facebook, so if you’re donating to a charity, just know that all of those funds are not going to the charity of your choice and are, in reality, lining Facebook’s pockets. The second reason they stopped was due to Facebook’s declining of their fundraisers. Stewart said, “The past 3 times we have tried to have a fundraiser I have gotten a message telling me that it goes against community standards.”

He goes on to say that “the new [Facebook] policy also prevents us from finding adoptive homes for any of our animals through the FB platform.”

Due to the issues they’ve encountered with the platform, Stewart can no longer take in rescues. They’re costs for dog food alone are upwards of $500/month and their vet bills can get pretty extreme, too, reaching more than $2000 a times (even with the negotiated pricing from the vet). And it’s no wonder why they have to stop. Without the support from Facebook patrons, they’re paying for all rescue products and services 100% out of their own pocket.

To clarify though, Facebook’s policies surrounding rehoming are pretty vague. They strictly say no to “live animals”, but they don’t draw any conclusive lines as to what that could mean for a legitimate rescue who has paid their dues (literally) to become an official nonprofit organization. However, because the power now lies in the hands of the Facebook user, discretion seems to be up to them as to what they deem inappropriate.

Playing devil’s advocate here, there are many animals in need of homes as a direct result of a lack of regulation when it comes to pet ownership and breeding. I definitely agree that these things need to be monitored and regulated, but by censoring content for both entities, Facebook appears to be taking a very strong stance that they don’t want to be involved at all with animal-related content unless it’s funny, cute, or meme-worthy.

Finally, it’s important to know that although Facebook seems to want you to learn what you’re doing wrong, they definitely don’t act like they do. When a user is reported, Facebook will let you know. If you disagree with their assessment, you can appeal it. However, again, there’s no way (no easy way, at least) to talk to a real person. Often times the reported post will come back to the poster with some kind of vague warning that doesn’t go into details on what they did wrong. That means that even when your posts are taken down, you may have no idea as to why.

At the end of the day, Facebook does have the right to choose which policies to include and which to enforce, but it’s pretty clear that they don’t really have an understanding of how any of this is impacting their users.

I have one tip for Facebook: I invite you to take another look at your policies (as well as who’s supporting them and what their agenda is), reporting capabilities, and education on restrictions when reported and to consider lifting some of the bans on animal-related posts, groups, pages, and ads. It’s affecting the livelihoods of thousands of breeders and rescuers worldwide, as well as in-need animals that desperately need a home.

Note: The author has years of experience with breeding bearded dragons as well as marketing, and has unique insight into the aforementioned online niche.

Continue Reading

Opinion Editorials

Relax and refresh with our office life movie list

(EDITORIAL) Whether you are considering a new career path or not we have a movie list to pique your interest, and just maybe motivate as much as they entertain.

Published

on

Movie projector

It’s a new year! Woot! Maybe you’re feeling in a work funk and are rethinking your goals and future trajectory. Whether you need something to push you in a new direction, motivate you, make you think about where your career is going, or just to entertain, here are 10 movies about work, work ethic and how we can change our career path by just changing our mind.

Top 10 Movies About Work

1. Glengarry Glen Ross: This take on David Mamet’s play is at the top of the list. If you haven’t seen it, where have you been? If you have, it’s a good one to revisit. This ones got it all raw reality, ego, desperation and some surprising plot twists all with an outstanding cast. If you are in sales, don’t miss this. And, Millennials, take note. You will one day be in the same place as those old fogies – aka Boomers. Oh, and, remember, “Coffee is for closers.”

2. His Gal Friday: An oldie and a goodie with Cary Grant and Rosalind Russell as an editor and reporter who worked together, married and then divorced. This slapstick movie is great for a peek inside media, especially journalism, because it shows the lengths that reporters and editors will go to in order to get the scoop. The movie has great dialog and is timeless. It also shows how fast things can move, which is still relevant today especially with social media and the life of a news story moves even faster.

3. Up In The Air: A hatchet man learns his job is being tweaked. He will no longer need to fly, and now the tables are turned and he is unhappy with his fate. This movie can be a challenge to watch if you recently lost a job. But, one lesson learned is that work isn’t everything, so live your life.

4. Office Space: A funny take on work and life and the balance between the two. Regardless of where you are employed, there are rules, regulations and office BS that can be on the one hand completely pathetic and on the other so laughable. It’s always better to laugh, rather than cry. Oh, and do not touch the red stapler.

5. Working Girl: Maybe you missed this one because it dates back to the days when shoulder pads ruled the workplace and women still wore nylons. Melanie Griffith portrays a secretary (remember this is before that changed to assistant) who is great at what she does. She’s got goals and dreams to take her career to the next level. But, she’s not taken seriously at the investment firm where she works. Sigourney Weaver is the boss and she will do whatever she needs to stay on top. Griffith has a twist-of-fate meeting with Harrison Ford, another executive and she takes a chance on herself and her future. This movie has big hair, humor and a love story to boot.

6. Good Will Hunting: Ok. This one isn’t necessarily about work. But, I picked it because it’s an example of what can happen when you let your past hold you back and you don’t pursue your dreams. We have Matt Damon (Will) a janitor at a prestigious university and his friend Ben Affleck, a brick layer. Damon portrays a guy with a rough past who is going through the motions until he has to work with a psychologist played by Robin Williams. He’s forced to consider his past and his future. He has a gift but what will he do? His friend, Affleck, wants him to pursue bigger things, but can Damon let go of his past and embrace his gift?

7. The Devil Wears Prada: Ah, the evil queen and the naïve princess. That may seem like a different story, but it is a similar plot line with a triumphant finish. Anne Hathaway portrays Andrea who is fresh out of school and lands a job at a prestigious fashion magazine. The fact that she had never read the magazine and got the job is beyond surprising, but regardless she lands the job and works for Miranda, played by Meryl Streep. Streep’s character is a Diva and a demanding and horrible boss. She challenges Andrea on multiple levels. Will Andrea become a workaholic like her boss? As they say, “What doesn’t kill you makes you stronger.”

8. 9-to-5: Way before the Me Too movement there was Fonda, Parton and Tomlin as three office employees who are sick and tired of their chauvinistic boss, played by Dabney Coleman. The women begin to plot for revenge and take their boss hostage in his home. In the meantime, they begin making changes at the office.

9. The Pursuit of Happyness: If you think your life is rough, maybe reconsider for a moment. This is a story about a man who was determined. He was pushing forward and as much as he was pushing, it seemed that he couldn’t get ahead. But he was resolved in the belief that he could and would make his life better for himself and his son. There is a great quote that says: “The harder I work, the luckier I am.” This movie shows that out.

10. Rocky: This movie made Sylvester Stallone. He wrote it and that my friends is a great story of tenacity too, because before Rocky Stallone was basically a nobody. Rocky is a nobody boxer who gets the chance to take on the reigning champion, Apollo Creed (Carl Weathers). He busts his ass and does whatever it takes to get the job done. This is a story of endurance, dedication and taking a chance on yourself.

This list is not comprehensive, but we hope you find inspiration, motivation and some laughs too. And, remember, work is not who you are, it’s what you do. Now, go get some popcorn and candy and take a break.

Continue Reading

Opinion Editorials

It’s Me, myself, and I; not work, job, and side hustle

(EDITORIAL) Who else is tired of the Hustle? Why is it there anyway? How can I stay out of it? These question are important when thinking of your next opportunity.

Published

on

no side hustle for me

Live your life in a constant state of fear and exhaustion because you’ll either be doing so in an apartment, or under a bridge.

Sounds…bleak, no? Well, it’s still the best business advice I’ve ever gotten.

Okay, fine, I didn’t hear this pearl of wisdom in those exact words.

What my father actually said was ‘Make sure you have a side hustle or two, because it’ll broaden your experiences, and because you never know.’

The reality of seeing that through just so happens to mean what I got into in the opening.

Texas is an at-will state. Just as you don’t need a reason, or notice to quit, neither do employers need to give you reason or notice to fire you. Want a personal example? Here’s mine:

Just as I’d settled into starting day 4 of a house cleaning gig, corporate, so to speak, called me in to fire me. I wondered if I’d accidentally offended someone, missed a light fixture, or blacked out, unhinged my jaw and swallowed a client’s cat, so I asked what it was I could have done so badly in only three shifts.

As it happened, they just “didn’t think I was a good fit”, and “could tell how it was going to turn out”, which could have meant anything from ‘You vacuumed too loudly and someone complained’ to ‘The chicken entrails we cast told us you were going to start a fire somewhere and we wanted to nip it in the bud’.

What would have happened to me if I didn’t have contract work on my side to keep my lights on while I got back to the search for 40 hours? It starts with an E, and ends with a viction.

Or, to be realistic, it’d start with asking my folks to move back in, selling all my stuff, and desperately searching for someone to take over my lease so I wouldn’t take a huge credit score hit.

But not everyone has that kind of fallback. And even though I fully expect my mother to outlive me, everyone reading this, and also the sun, I won’t always have it either.

My point is: you never really get to rest. You have to constantly chase clients as a freelancer in case someone changes their minds, gets acquired by another company, dies, etc. You have to keep your resume updated and your job searches fresh in a 9-5 in case they lowball you on a raise, let your manager grope you without consequence, or decide that new employment laws threaten their yacht-panthers’ manicure schedule and show your entire division the door.

I don’t subscribe to the ‘Hustle Culture’ that paints this as a good thing either. It’s not. It’s maddening to keep up with, and that’s very much by design. Scared, tired people need more convenience, need to buy more stuff, need to work harder to afford that stuff, and it’s a hard cycle to break out of and STAY out of. Remember, nobody writes books about the businesses that fail.

But with this fear comes a certain kind of clarity. If nothing is promised to ME, I don’t have to promise anything either!

I don’t HAVE to work late into the night to prove my loyalty. I don’t need to see other, better offers as a threat to a meaningful relationship. I don’t have to put my education on hold until I reach ‘a good time’ to ask for a different schedule around acquiring a valuable new skill.

If, for all you know, your boss is having you train your replacement any time someone’s “brought on board”; then, for all they know, your in-person-interview elsewhere really IS a dental checkup!

At first I felt super slimy about thinking this way. Whatever happened to perseverance? Integrity? Honesty? Teamwork?

And then I realized the people at the top sleep like rich toddlers after making decisions for the betterment of the company that might happen to screw over an individual, and I embraced my inner hagfish.

If your net worth is a rousing round of canned laughter like mine, you have very little choice but to weave and maintain your own safety nets. That’s what Dad wanted me to understand—not to put all my eggs in one basket. He didn’t want me to be afraid, per se, just aware. I added the fear myself because…well pick any news story.

It’s tiring, it’s difficult, it’s morally light gray sometimes, and I shudder to think how I would handle this if I had kids.

But considering how many times an extra check, or a good gig reference has saved my bacon, job monogamy is out…even if playing the field does mean I need extra naps.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!