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Opinion Editorials

Building versus pruning your digital contacts

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To Twinkie or Not To Twinkie?

There’s two schools of thought on maintaining your contacts online.

1. The more digital friends and followers you have, the better. Throw enough crap opportunity on the wall and some will stick. It’s a numbers game baby. (I lean in this direction, using Lists. I explain why below.)

2. Like what Twinkies are to nutrition, having hundreds or even thousands of digital friends and followers is a time sucking vortex of noise, empty calories and insincerity. It’s about real relationships, my friend.

Which approach will work best for you and your business?

To Twinkie or Not To Twinkie?

The Anti-Twinkie Approach May Feel Good, But Is It Good For You?

When we burden our social circles with dozens, hundreds and even thousands of empty calories semi-friends, strangers and quasi-strangers, the noise value and quality of our important real relationships sorta diminishes in inverse proportion to the head count.

How does one restore real relationships, save time, have fun and add value?  The answer is duh-simple but not easy.

Prune the hell out of your social circles.  Lose the loosely or unconnected connections.  Also we can all use “Lists” to help us lovefest focus.

(FYI, this post was inspired by Chris Smith’s recent blog post on the subject, I Started 2012 By Digitally Pruning (You Certainly Should Do The Same).  Read it and come back (please).)

The diminishing returns of a Twinkie Approach is also supported by the Dunbar Number.  In 1992 British anthropologist Robin Dunbar theorized that the cognitive limit to the number of people with whom one can maintain stable social relationship with is 150 people.  Here’s an excerpt from the Wikipedia article on the Dunbar Number.

“this limit is a direct function of relative neocortex size, and that this in turn limits group size … the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained.”

I  was totally onboard with what Chris, Dunbar and other supremely respected Alphas evangelize – Quality Over Quantity.  It’ makes perfect sense and feels right.  I quit eating Twinkies a long, long time ago (When’s the last time you had one?).  That is, I was onboard until 5:45am this morning.  Now I’m in a quandary. Read on and let me know what you will do.

Here’s the quandary, what if we’re analyzing and implementing strategy based on today’s-logic and known human limitations, instead of technological innovations – know and unknown?

The Semantic-Social-Search Black Swan Surprise

Over estimating what we know and under estimating what we don’t know is a human condition and fertile soil for surprise.  And opportunity.

This bombshell surprise paragraph is from an article titled, Google Gets 200+ IBM Patents, Including One for a ‘Semantic Social Network’

“For example, you may want to find someone knowledgeable about real estate in a specific neighborhood to ask for buying advice. But the right person may not list that as an “interest,” so you may not be able to easily find them in your expanded network (which includes friends of friends). A semantic network would find the right person to talk to by analyzing which people in your network post content having to do with the specific topic, and how much time others spend reading it.”

Yeah. Reread the article.

Do you suppose Semantic-Social-Search is valuable to Google, Facebook, Twitter, et al?  I bet it’s hugely valuable, therefore inevitable. When, not if Semantic Social Search becomes a reality, which school of thought will rule the day?

For real estate agents, will it be better to have as many friends and followers (and friends of friends) as possible, enhancing your chances opportunities (assuming you’re the right person for the job) to be discovered and hired?  Will friends and followers be the new Social SEO?  Will a Twinkie turn into a Success Super Food?

Or, will a tightly woven clan of rich and real relationships be the winning formula for success, health and happiness?

What Next?

I’m going to grow the size of my tribes.  Unless they’re a dumb ass spammer, I’m going to keep my social-boarders open and inclusive.  To ear muff the drone and noise of semi-strangers and to enjoy and nurture my real, important and valuable relationships I’ll use the List feature.

And of course, because the future is unknown, I’ll keep my mind open, learn and adapt from following Chris Smith, AG Beat and other Alphas.

What will you do?

Cheers and thanks for reading.

Ken Brand – Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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13 Comments

13 Comments

  1. Lynda White

    January 10, 2012 at 8:27 pm

    Well, Ken, I did prune my Twitter list at the suggestion of Chris Smith last week. I thought it was a good idea because I was getting a lot more noise than real conversations.

    Imagine my surprise when I went through 1,021 connections individually and could only pare them down to 950! Now I've added you for 951! Keepers: anyone in real estate, anyone local, anyone who inspired me, and anyone in my business coop group. Dropped: link spammers and annoying, negative people.

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Opinion Editorials

If Reddit goes IPO, will it have to shed its soul?

(EDITORIAL) Reddit is known as a firebrand, a bastion of free speech, but if they go public, will they be able to remain as they are now?

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reddit

Reddit, the eighth-most popular website on the Internet, is reportedly considering an IPO. As a site valued at over 1.8 billion dollars, this is great news for the company itself – but how much of Reddit will remain if the IPO goes through?

Reddit’s history is steeped in controversy, from minor incidents such as invasion of privacy and a few creepily quirky community members to allegations of child pornography and egregious hate speech. While Reddit’s policy has allowed it to tighten posting restrictions regarding the latter two, the fact remains that Reddit – for all its usefulness – is viewed by many as a ticking time bomb.

An IPO would certainly lend back to Reddit a degree of credibility not seen since its inception, but the problem is that Reddit itself (the haven of free speech and original content that made it so popular in the first place) might not survive the offering. Given the platform’s controversial past, many believe it likely that stakeholders would move to tighten further the restrictions on the platform, ultimately ending a significant era in Reddit’s history.

Admittedly, Reddit has come a long way since its early days of supporting user-created content regardless of persuasion: this past year saw entire subreddits shut down for violating the terms of use regarding hate speech, and the platform certainly has cracked down on illegal and abusive content. Unfortunately, the history might be too much to shake off going forward, which is why we think that Reddit’s branding won’t be a part of the final IPO.

The platform’s developers’ dedication to free speech and truth-seeking is what makes Reddit so fantastic, and that’s not liable to change – it’s the most marketable aspect of the site, after all – but perhaps the rationale behind going public lies in a sense of duty rather than routine. 2017 has seen some of the most reprehensible instances of false reporting and deliberate misguidance in recent history; maybe Reddit’s team feels that they can provide a stable news platform at the cost of some personality.

At any rate, the IPO itself isn’t set in stone, and is unlikely to take place for quite some time. As the situation develops, it will be interesting to see if Reddit embraces its past, or sheds it altogether.

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Opinion Editorials

‘Follow your passion and the money will follow’ is bulls**t advice

(EDITORIAL) Following your passion can create success, though it may not be financial. So should you really just “do what you love” and hope for the best?

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follow your passion

If you asked anyone who knows me, they would tell you that I’m a strong advocate for people following their passion. However, when I encourage people to pursue their dreams, this comes with a big asterisk.

I recently heard someone use a phrase along the lines of, “if you do what you love, the money will follow.” Um… no.

While it’s great that you’ve found something you’re passionate about, that’s only a trillionth of the battle. You need to be willing to work your ass off and be willing to sacrifice everything in order to make that enthusiasm into a success.

Most people that have started their own business will tell you that it took a while into the process to begin paying themselves. Again, if it truly is your passion, this is all worth it in the end. But if you like food and shelter, it might not be.

Say, for example, your passion is acting and your goal in life is to become a famous movie star. Now, you can’t pull a Tobias Funke and simply say, “I’m an actor” and then expect everything to miraculously fall into place.

Like any other passion, you need to invest in yourself. You’ll need to get headshots, take acting classes, and find a flexible day job that allows you to go on auditions. Cutting corners on any of this in order to expedite the process or save a few bucks will end up hurting you in the long run.

For the sake of this article, let’s define “passion” as loving something so much you couldn’t imagine doing anything else… you would even do it for free. And, as there is no correlation between having passion for something and money, you just might.

While doing what you love is admirable, be aware that it may take an incredibly long time to see results in the form of numbers. Because of this, it’s wise to always have a back up plan to support yourself financially and pursue passion with a strong business plan in tact.

It is never wrong to want to follow your passion. I personally think that everyone should give it at least something of a shot during the course of their career so that you never ask “what if?” But following passion because you read a cliche statement can lead to major financial and emotional losses, so put on your business hat before blindly chasing dreams.

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Opinion Editorials

Tech CEO tweet ruins years of a young designer’s hard work

(EDITORIAL) With a tweet here and there, thoughtless questions have potentially bullied a young Asian woman in tech out of her career.

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naomi wu tweet

It’s hard enough for women, particularly women of color, to make it in the world of tech, without rude jerks questioning if you literally exist.

Sadly, that’s what happened to Naomi Wu, also known as “SexyCyborg,” a 23-year old cyberpunk superstar from Shenzhen, China who has amassed a huge following for her 3D printing experiments and other techie pursuits. Wu has 140,000 followers and millions of views for her YouTube channel, where she shows off her experiments and provides educational tutorials.

Unfortunately, some rude dudes from America can’t seem to imagine that a young Asian woman is capable of the feats that Wu has accomplished.

Dale Dougherty, CEO of the DIY magazine Maker (and an official schmuck), has cyberbullied Wu so badly that it is said to have damaged her career. He tweeted, “I am questioning who she really is. Naomi is a persona, not a real person. She is several or many people.”

This despite the fact that Wu says that she has actually spoken to Dougherty, and that he knows she is real. “For Westerners who don’t understand the important of reputation in China it seems like a very minor thing,” says Wu, “it is everything here and there’s no repairing this.”

Wu has even lost a sponsorship deal from a 3D printer company over the accusations that she isn’t who she says she is.

Dougherty eventually apologized, but Wu says that “the damage had been done” at that point, and that Dougherty knew the accusations would be “devastating” to her “reputation and professional prospects.”

Wu says that the attack is motivated by white male entitlement to tech spaces.

She says that she can’t imagine Dougherty attacking “a white lady from San Francisco.” Wu has been an advocate for diversity in tech and maker spaces. “I kept pushing for more inclusion – not just me, other underrepresented people,” she says. “They didn’t like being pushed. This is payback.”

We stand behind Wu as she continues to push the edge in tech spaces, and say shame on you to bullies who won’t make space for women and racial minorities. Sorry you’re not as cool as SexyCyborg, but that’s on you and you need to get over it.

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