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How Realtors can harness the power of social media

While a massive portion of the real estate industry has been using social media for half of a decade or more, some are still discovering it as a marketing tool, and the benefit to not being an early adopter is that there is now a science behind the tools, so let’s get started!

social media

social media

Harnessing the power

Are you a Realtor trying to figure out just how you can harness the power of social media to build deeper relationships with your clients and generate brand awareness and leads? Over the course of two articles here on AGBeat, I’ll discuss four social media channels I suggest you get involved in and tips that’ll help you build a strong foundation for success. This article will outline the first two channels I recommend.

It’s important to note that social media both takes a lot of time and work. If you don’t have much bandwidth or help at the moment to implement everything discussed in this article, start slowly and work on one social media platform at a time. You don’t want to have a number of poorly managed social profiles all over the web as this will reflect badly on you.

Channel one: Facebook

Create a company page on Facebook. Once done, let your Facebook friends know you’ve created the page and ask them to “like” it and spread the word.

Here are some quick tips:

  • Post regularly and often. I recommend once a day. 80% of your updates should be useful, interesting, and helpful information for your fans. The other 20% can be promotional posts.
  • Take advantage of apps for your page. and Zillow have apps that will allow you to display listings and offer MLS searches.
  • Try to post images with your updates. It’s been shown that images get shown on fan’s newsfeeds more than updates with links or just text. Not everything you post will get shown to your fans. Click here for more information on Facebook EdgeRank. Because of EdgeRank, it’s especially important to build engagement on your fan page, so try to ask lots of questions in your posts and get people to like and comment.
  • Schedule posts right from within Facebook to save time. If you don’t have time to log-in to Facebook one day or are unable to post at a certain time, you can schedule posts to go out automatically.
  • Look at “Facebook Insights” to see which posts are your most and least popular. Use this information to guide you on what to post more and less of.

Channel two: YouTube

As a real estate sales professional, use probably YouTube to showcase your listings as well as areas and properties that you specialize in. YouTube has hundreds of millions of users and many of these people are actively searching for specific properties and areas that interest them.

Here are some quick tips:

  • Make sure your YouTube channel is fully completed. Include information that talks about your services and include links to your website and social media profiles.
  • Also, YouTube lets you upload a background image for your channel so make sure you do so to spruce it up and give it your own personalized look and feel.
  • Add descriptions for each video uploaded and ensure and these descriptions (as well as your video tags) are SEO optimized. Make sure the tile of your video also contains keywords you’re ranking for.

Look out for the part two in this series later this week for the other two great social media channels that you should get involved with.

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Written By

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.



  1. RoxyKelemen

    October 22, 2012 at 1:05 pm

    @RachelLaMar_JD if you need help on that, let me know.

    • RachelLaMar_JD

      October 22, 2012 at 1:06 pm

      @RoxyKelemen Thanks, Roxy!

  2. davistar

    October 23, 2012 at 11:11 am

    Matthew, Great advice – thanks for sharing.  Our team of brokers at ERA Real Estate recently had the pleasure of hearing from Gary Vayernchuk regarding the importance of storytelling, especially via video. Your insight aligns with that and will be great to share with our team.  Thanks again!

    • MatthewC

      October 25, 2012 at 10:19 am

      @davistar Awesome! Glad to hear that 🙂

  3. burberry iphone 5 case

    November 17, 2012 at 11:25 pm

    Its a nice informative post and its great resource for lots of peoples, so to promote your business by using some internet marketing strategy and it can easily to reach the correct market place.

  4. ASmarterERA

    December 10, 2012 at 11:37 am

    @davistar How Realtors can harness the power of social media … via@AGBeat

  5. ASmarterERA

    December 10, 2012 at 11:37 am

    RT: @davistar How Realtors can harness the power of social media … via @AGBeat

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