Sometime in 2007 I became the blogging expert in my market centre. I’m not sure exactly when it happened, but I think it came a month after I closed my first transaction with an investor who found me through my blog on investing in real estate in Kitchener Waterloo.
My business coach told me that I was part of a small group of Realtors who had closed business from a real estate blog.
Most real estate agents today still don’t have a website, let alone a decent site or a interactive community page like a blog or wiki. How can this be ?
As Teri Lussier points out today at BHB, there is a different paradigm for ‘online’ agents and ‘offline’ agents, and you need to have different conversations with both.
Tomorrow morning, I’ll be sitting down with about 20 realtors – some brand new, some experienced; all offline – to start their blogs.
I’ve put on classes at the market centre before about blogging, but tomorrow’s class will be different. We’re meeting in our computer lab at the office and having everyone set up free blogger or wordpress accounts. It’s going to be pretty cool!
What do you think s a brand new (to blogging) agent needs to know about blogging? What can you tell them that would shave months or years off of their learning curve ?
If you were talking to an offline agent, what one piece of advice would you give them about blogging and building your brand online? Leave your answer in the comments.