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Opinion Editorials

It’s the Naked Aggression

Abandoned BuyerIf I had been posting on AG longer, I would ask you all if you have missed me. As I have not, I will just assume that you didn’t notice.

What? You DID notice! How sweet! I have been a bit busy, but I am getting it together.

Did you know that for most folks in the real estate industry (and those related fields) the market is a bit slow? Oh, you hadn’t noticed? Lucky you. Well lots of folks have and it is causing a bit of a buzz. You should check it out and see what all the fuss is about.

Professionals who have been in the business for a while will tell you (correctly) that real estate is a cyclical market, the sky is not falling, we are not headed for nationwide homelessness, and this too will pass. Many of those who jumped into the market because it was hot are not hearing any of that and are heading for the hills. What does that mean for those of us who are not tweaking our resume?

We are practicing the art of Naked Aggression. We are still passionate. We are still working the business plan. We are still planning the marketing. We continue to meet the people. We still get out of bed, take showers, brush our teeth, clean our car in expectation of that client we know will, with any luck, qualify for a loan.

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We still smile when it’s not fun. We are still celebrating the industry we are in – because with all its up and downs, assets and short comings it is still ours and we wouldn’t trade it for the world. And when it comes around, and it WILL come around, those who knew it would and continued to do the right things will be in place to do what we have always done – provide exceptional client service to those in the real estate market and make a living doing it.

Let me segue here by saying I don’t even know her, but I love me some Vicki Moore. I have been reading her here on AG in my brief moments of free time saying, “Yes!”

  • She understands the importance of integrity. She understands why it is valuable not just in herself, but in the industry as a whole.
  • I guess some folks can’t read good and think she’s kinda hard…whatever. She’s honest, funny, and understands the business. While others are chomping at the bit to work with clients they have no business working with, Vicki still holds true to her criteria. Why do you need client criteria? Because chasing your tail with a client you can’t service effectively will wear you out physically and financially. The deal will not be great and your reputation will suffer.

It is naked aggression – the willingness to leave it all on the field even when you think the game is a wash (Go Dawgs!). It playing right even when nobody’s watching or buying tickets. It’s being who you are and doing what you do.

Written By

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.



  1. Vicki Moore

    November 1, 2007 at 3:59 pm

    Actually, April, I did notice. Glad to have you here, especially since you’re my backup.

    Thank you.

    I have to agree, I’m not having the best of times right now. Blogging has kept me from losing it completely – too much honesty again, oh well.

    Thanks again.

  2. Nicole Mills

    November 1, 2007 at 7:16 pm

    Hi April,
    I love coming here everyday…I always find inspiration and a sense of kinship. Great post, now I’m going to clean out my car! 😉

  3. April

    November 2, 2007 at 7:52 am


    You make me smile – Thanks… And oh the wonderful comfort of the blog 🙂

  4. April

    November 2, 2007 at 7:53 am


    It is a comfy little couch isn’t it.

    Hope that car cleaning business worked out for you 😛

  5. Nicole Mills

    November 6, 2007 at 3:21 pm

    It did work! I got a call from a website prospect, and they’re coming in to town next week to look at properties…now if I can just keep the car clean until then! 🙂

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