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Opinion Editorials

NAR’s “Right Tools – Right Now” Campaign



Before We Get Started

I know that no matter how positive I think this campaign is, people will take this opportunity to take one more shot at NAR.  No Association, company or person is perfect and often times the Association’s blunders are bannered on very blog out there, and their successes are quieted away or totally ignored.  I’ve got my own qualms about how things are done at NAR at times, but that’s been covered elsewhere.  In this case, NAR is releasing many fee-based programs and products for agents for free.  They are hailing it as “free” but I’ll the first here to point out two things. The first is that member’s dues paid for this.  NAR may have investment options and other income streams to run this program, but these resources and those investments still needed member support to get executed.  Second, it’s my opinion that these products and services should have always been available to members for free – just like I think should be free.

I think it’s sad that I have to start out with the disclaimer before even writing the post.  Funny enough, I was trying to come up with a cleaver title, but I figured that using “NAR” would automatically trigger emotions either way…

The Meat

Yesterday, I was attending a Association Executives session at the Virginia Association of Realtors®.  NAR gave a webcast introducing their “Right Tools – Right Now” Campaign.  Part of the release to the CEO’s had the following:

In response to these needs, NAR is proposing a program that will make valuable publications, education, services, resources and tools available to members for FREE, at cost, or at significantly reduced pricing.  The intent of the program is to make NAR’s robust roster of business-building resources more easily available by removing the financial barrier, thereby increasing the number of members who take advantage of these tools and information.

Nearly 300 previously ‘for-sale’ resources will be offered at discount or for free in the following categories:  Education Tools & Publications, Conventions & Events, Technology Services, Research Tools, Enhanced Services, Online Training and Association & Board Resources.  In some cases, new services have been created and offered at no charge to better help members in this time.

In this package are extensive assets and offerings for Local Associations and members, but I am just going to outline the items offered in the package that pertain to member-practitioners.  All of these materials will be posted at  However, I couldn’t seem to find an exact launch date, just that it’ll be up within this month.

Here are the outlined services:

I understand that in the next day or two there will be a video posted on explaining this in more detail, but remember that you heard it here first!  If the video is embed-able, I’ll come back and post it here.

There are ton of items of value on this list.  I also understand that there will be some discount on Swanepoel’s Trend report, that was just briefly touched on int the webcast.  Of special interest to me, was the PDF version of Home Buyer and Seller Profiles.  Seconded by the vast number of client brochures and broker tools, such as anti-trust booklets.  All of this will make it remarkably easier to post on your website, so that you can give your buyer or seller packet link to the client by e-mail.  It’ll also make it easier for Brokers to get good tools for their agent’s orientation or ongoing training.

 In a future post, we’ll visit what an on-line buyer packet should look like and which of these tools should be used.

One of the most frustrating things I can hear from members is that they don’t know what they get for their dues, well here is a great, tangible answer.  

Also of interest from Realtor Associations would be:

Virginia Association of Realtors New Agent Program (free) –

NAR’s Free Virtual Video and eBook source with chat option to NAR support ProQuest

NAR’s Client / Agent Market Resource tool

NAR’s general information and research tool

I know that some of you aren’t fans of NAR, but are you bitter enough to not use free tools and resources to make your business better?  





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  1. Michelle DeRepentigny

    February 13, 2009 at 10:30 am

    Wow, that is pretty good news. I am especially excited to see the profiles and preference reports available free. I have purchased them sometimes in the past and really been able to leverage the info in them, this time the money just wasn’t available.

  2. Ben Martin, Va Assn of REALTORS

    February 13, 2009 at 2:40 pm

    Just as a point of information, is still in development and should definitely be considered a Beta (or perhaps even Alpha) product.

  3. Matt,

    Thanks for posting the information on the “Right Tools – Right Now” program. We have been thinking about doing this for a few months. In fact, one of the sources of the idea was a fellow blogger of yours who hoped we could put the Home Buyer Profile online.

    Thanks for spreading the word.


    P.S. we just hired a Social Media Manager who starts shortly.

  4. Hilary Marsh,

    February 13, 2009 at 4:43 pm

    Hi Matt,

    Thanks so much for posting this information (even with the disclaimer).

    The NAR staff is working as fast as we can to get information about all the products and programs online. Look for it in the next couple of weeks.

    Please feel free to get in touch with me if you have questions!



  5. Monika

    February 15, 2009 at 6:58 pm

    Some good stuff listed Matthew. I am very happy that NAR is heading in this direction. Most if not all of this should be free for members.

  6. Matthew Rathbun

    February 16, 2009 at 10:14 am

    Dale / Hilary,

    You know that I am fan and the disclaimer is in the interest of sharing my own thoughts and heading up what I knew would be comments. I heard a lot about this offline.

    This is a fantastic move forward and tangible proof that NAR is listening.

    It’s important to know that you read these posts from the and more importantly that you are listening and engaging folks on this forum.


  7. Bill Lublin

    February 17, 2009 at 8:41 pm

    Why am I not surprised that you carry the torch forward to let people know that there are benefits to membership – even if you have to take thr trouble to use the 😉

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Opinion Editorials

Have an in-person job interview? 7 tips to crush the competition

EDITORIAL) While we all know the usual interview schtick, take some time to really study for your next face-to-face job interview.



Job interview between two women.

So, you’re all scheduled for an in-person interview for a job you’d kill for. It’s exciting that you’ve made it to this step, but the question is, are you ready? Especially with remote interviews being the new norm, your nerves may feel shaken up a bit to interview in person – but you’ve got this! And many of these tips can be applied no matter the interview setting.

We all know the basics of a job interview: dress nice, get there early, come prepared, firm handshake, yada, yada, yada… However, it’s good to really sit and think about all of the requirements of a successful interview.

There are seven steps for crushing a face-to-face interview. Do your homework upside down and inside out in order to walk into that room.

Which brings us to the first step: know everything you need to know backwards and forwards.

This can be done in two steps: getting to know the company and getting to know yourself. By doing website, social media, and LinkedIn research, you can get a feel of the company culture as well as the position you’re interviewing for.

By getting to know yourself, have a friend ask you some interview questions so you can practice. Also, take a look at your resume through the eyes of someone who doesn’t know you. Make sure everything is clear and can compete with other candidates.

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Step number three requires you to go back to the research board and get some information on the employer. Find out who you’re meeting with (head of HR, head of the department, etc.) and make your self-presentation appropriate for the given person.

Next, work on making the interview conversation a meaningful one. This can be done by asking questions as people like to see you take an interest in them. Also, be sure to never answer the questions as if it’s your regular spiel. Treat each job interview as if this is the first time you’re presenting your employability information.

With this, your next step is to have stories prepared for the job interview. Anecdotes and examples of previous jobs or volunteer/organization experiences can help bring life to an otherwise run-of-the-mill resume.

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Lastly, make a good impression by being impressive. Be professional and in control of your body language. Put yourself in the mindset of whatever position you’re interviewing for and show them that you have what it takes.

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(EDITORIAL) Employees scream it from the rooftops and businesses don’t want to admit it: Remote work is just too beneficial to pass up- and here’s why.



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Can Work Anywhere with Internet

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Multi-member Zoom call on a Apple Mac laptop with a blue mug of black coffee next to it.

Set Your Own Hours

In some cases with remote businesses, you have the freedom to set your own hours. Content writers, for instance, tend to enjoy more flexibility with regard to when they work because a lot of what they produce is project-based rather than tied to a nine-to-five schedule.

When you’re a business owner, this can be incredibly useful when you outsource tasks to save money. You can find a higher quality of performance by searching for contractors anywhere in the world and it doesn’t limit you to workers who live near to your office.

Saves Everyone Time and Money

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According to FlexJobs, employees or remote business owners may save around $4,000 on average every year for expenses such as car maintenance, transportation, professional clothing in the office, or even money spent dining out for lunch with coworkers. Eventually, the costs add up, which means extra money in your pocket to take that much-needed vacation or save up for a down payment on your first home.

These benefits of working remotely only skim the surface. There are also sustainability factors such as removing cars from the roads and streets, because people don’t have to travel to and from an office; or employees missing fewer workdays since they have the ability and freedom to clock in from home.

Weigh the pros and cons as to whether remote work is right for you as a business owner or online professional. You might be surprised to find that working from home for more than the duration of the pandemic is worthwhile and could have long-lasting benefits.

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Opinion Editorials

Do these 3 things if you TRULY want to be an ally to women in tech

(EDITORIAL) We understand diversity helps and strengthens our companies, and individual teams. But how can you be an ally to the talented women already on your workforce?



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Call out those who make unfriendly and uncouth comments about how women perform, look, or behave.

Setting a personal threshold for these kinds of microaggressions can help you lead by example, and will help build a trustworthy allyship.

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