Connect with us

Opinion Editorials

Focus on Connection

Published

on


Left Behind

Nope, I didn’t go to Inman…I feel like an outsider. Unfortunately I had too many other commitments already and just couldn’t make it. Last week I had project deadlines, three days of teaching and none of it seemed to be in the same part of the state. From there I was home for one day and then off to Chicago to take some training of my own. All the while, I’ve kept up with my family by text messaging, Skype, instant message, twitter and occasionally the phone. I’ve stayed in touch with friends, by Facebook, Twitter and well… much the same as my family. My entire time of traveling, I couldn’t really enjoy it. Too many needs from the office, too many meetings that I had to stage for other people to deliver information I had, and far too little connection with my family.

What has this to do with Real Estate

I am starting to see a trend that is worse than what I say five years ago. Too many people in this business are loosing focus of what’s really important. During my trip, my wife asked on Twitter if anyone knew where I was (I was seeing the Dark Knight – which is really cool BTW – and had my cell phone off) that inquiry, as innocent and practical as it was to my wife, bothered me. I got to thinking and realized that there are many of us in this business, regardless of what your job is in the industry, have to be tracked down. Our connections online shouldn’t know more about us than our family or clients. Our offices have to hunt us, our clients, our brokers… and yes our family seem to be trying to locate us at all times. The tragedy here is that the information and communication overload that many of us are suffering and beginning to make us prioritize information as one single level. Communication is beginning to eliminate priority of things and individuals in our lives.

What’s Important

In watching some of us interact, I’ve seen that we’re taking our friendships online very seriously, and I’m not arguing that its not a good thing. Relationships are important. However, my connection with my family and my primary career responsibilities need to become a bigger priority again. My wife is an amazing woman, fun to be around and patient. She’s very supportive, but I can feel that I have not given her enough consideration and undivided focus. My kids have had to ask one too many times, as of late for me to play with them; and each time I’ve had to decline to work on some project or another to endless hours of the night. Many of you as agents, have expressed how many of your clients have had to track you down and get information, and that even in a slow market; you’re still too busy to balance all the balls in the air. Yes, I can Twitter and Skype while working on that project, but if I just turned it off…just for a bit…I could get the project done faster and perhaps have more time to invest into family.

Shift in Focus

I really want to challenge everyone to take some time and write (yes on paper with a writing utensil) out your priorities, match up the time commitment to each and see where you can fit in your social media addictions. Many of us see this platform for the great value that it really has and a wonderful marketing tool. However, many are putting a lot of time into “marketing” and not enough into other equally or more important tasks. Perhaps it’s just me, but I need to focus on priority and balance again. My wife and family are far more important than the job or farming of virtual friends.

Please excuse the indulgence, but I know that this issue is affecting many in our business, I’ve been hearing about for a few weeks lately and knowing that I’m not alone is important.

Matthew Rathbun is a Virginia Licensed Broker and Director of Professional Development for Coldwell Banker Elite, in Fredericksburg Virginia. He has opened and managed real estate firms, as well as coached and mentored agents and Brokers. As a Residential REALTOR®, Matthew was a high volume agent and past REALTOR® Rookie of the Year & Virginia Association Instructor of the Year. You can follow him on Twitter as "MattRathbun" and on Facebook. Matthew's blog is TheAgentTrainer.com.

Continue Reading
Advertisement
18 Comments

18 Comments

  1. Lani Anglin-Rosales

    July 30, 2008 at 8:28 am

    Interesting topic. See, I personally hear all ends of the spectrum from “I really need to use my Twitter more” or “I’m addicted to the Interwebs and can’t detach from the computer.” If you’ve made connections online like the ones Ginger recently wrote about, your chances of being online frequently increase.

    Priorities do have to be made though- we recently resolved to have a daily “shut off” time, @ResPres unplugs on Sundays (unless twittering pics of his travels) and others I’ve heard have a set time they spend online daily. I believe your time spent online directly correlates with your goals (for ex: my goals include local real estate, a mommy blog and AG so I am on quite a bit as I don’t have to have face time with clients since I’m new media, not a practitioner).

    Matt, knowing you personally, I can safely say that it sounds like you (and some of our friends) need Social Networking Rehab run by @sass (@andykaufman introduced us to him at SXSWi last spring)- he’s a great guy and he has a bed waiting for you….

  2. teresa boardman

    July 30, 2008 at 8:37 am

    Matt –

    I don’t have time for all the online social networking with other agents and don’t understand where other people find the time. I love talking to them but I have a business to run and a family too.
    Unfortunately no one every has to hunt me down, I am way too accessible and am learning to disconnect when I have had too much. I am finding that I am reaching the “too much” point much more often than I used to. I may have to disconnect for longer periods of time, like days or weeks.

  3. Matt Thomson

    July 30, 2008 at 8:38 am

    Probably the best post I’ve read on AG. I’ve been singing this same song in our office, as WAY too many agents seem to think real estate is a 24/7 job. To some, maybe it is, but at our company at least it is not meant to be…it is meant to be a business that you control.
    All of our online networking makes me worried what types of relationships my daughter (now 10 months old) will have as she grows up. I want her to play and interact personally, but it seems folks are moving away from that. Something my wife and I intentionally model.
    If you get a chance to attend a Quantum Leap seminar in your area, GO! It’ll be 2 days of reshifting your focus that you won’t forget. Yes, it is a KW sponsored event, but no, it has nothing to do with KW. It’s for any business professional who needs to re-prioritize.
    Thanks for a great post.

  4. Benn Rosales

    July 30, 2008 at 8:49 am

    So okay, I know that anytime I turn off my phone, my professional world stops- therefore, I don’t do it. On occasion I might for a movie, but wouldn’t an addict twitter such an event and say “seeing batman!”

    It sounds to me like you personally just needed to shut down for a minute much like your phone and maybe there’s a deeper issue here we’re not seeing, but I’ll be honest- everything connected SM is funneled through to the phone, so if you wanted to disappear, you would simply turn it off. There are times to escape, and times you probably shouldn’t.

  5. Julie Emery

    July 30, 2008 at 9:02 am

    Great well thought out post. I’ll admit to struggling with this as well as with the overall balance between work and home. When I came into this business I had an agreement with Mike that for three years it would be heads down, work all the time to build a business. At that point I felt like I would have built something that would be sustainable with more normal work hours. And, that was just starting to happen and it felt great! Then the market came to a screeching halt and it felt like the only thing to do was to go back to all work, all the time.

    By the way, it’s not just the SM that sucks me away from real people. There’s the reading and research in order to have something pertinent to say in my blog. And, I’ve got lots of excuses, but you’re right, I need to focus on priorities.

  6. Matthew Rathbun

    July 30, 2008 at 10:05 am

    Lani / Benn: The issues of priorities aren’t really new for me. I’ve nearly abandoned my family in pursuit of my career in the past and resolved not to do it again. However, I’ve heard from several agents recently complaining that they are so many places, that they aren’t anywhere. I’ve recently narrowed my activities in the social media world to just a few blogs and tools. Consolidation has been my trick. You’re right… I hadn’t “disappeared” in some time. I’ve been taking necessary steps this week.

    An example is that I am suppose to be preaching at church on Sunday and It’s Wednesday and I haven’t even picked a topic….

    Teresa – I’ve recently found that one day of disconnecting has done wonders for a week or two. I don’t get easily overwhelmed, but at times serving various masters starts impacting me.

    Matt – thanks for reading. I’ve never been big on coaching seminars, motivational etc. However, my wife is a fantastic encourager and motivator. That and my friends on-line help me keep up, but there are times when I feel that we all drift too far one way or another. Whatever anchors us is a great source of focus.

    Julie – I wanted to ramble more in the post about things other than just SM, but the post was lengthy already. I wanted to lump in just what you were saying about the research and other things. Social Media is just one small distraction from the real priorities. Fine tuning, yet one more training or presentation, when it really was OK has got my OCD firing on all cylinders…

  7. Dan Connolly

    July 30, 2008 at 10:39 am

    I have found myself in the same boat, having to work harder in this soft market and having more to do in the way of Social Media, blogging etc. The only way I can deal with the integration of family life and business life is to schedule the family commitments and hold to them as rigorously as I do to my business appointments. Generally when I am out with clients, I don’t answer the phone every 5 minutes, out of respect for their time, and I return the missed calls later. Why would I treat my family any differently than some client who may or may not ever buy something?

    I think part of the trick in keeping the respect of your clients is not acting like every request has to be answered immediately. An agent who used to dominate a high end market here, had a slogan “We aren’t just sitting around down here waiting for your call”. Another agent I know who sold several hundred homes a year told his clients not to bother him, he wasn’t calling them with feedback, he was too busy trying to sell their house.

  8. Kelley Koehler

    July 30, 2008 at 11:58 am

    I have a family? Oh wait – is that the dude in my bed every night? Ah yes. I remember him now. I think I had a conversation with him last week, something about not having any more clean clothes. Uh-oh, did I promise to do laundry? I’ll have to check my schedule, I may have that penciled in somewhere…

    A virtual hug is still a hug, people.

    (I’m only entertaining myself with that, aren’t I?)

    There’s some benefits to having and working with hubby at home, an arrangement that works well for both of us. Time together is always only 32 steps away.

  9. Eric Blackwell

    July 30, 2008 at 1:47 pm

    Eric: Hi Everyone. My name is Eric.

    AG Readers: Hi Eric!

    …grin

    Eric

  10. monika

    July 30, 2008 at 2:06 pm

    I can relate to what your feeling. I try real hard to limit my time and often find it overwhelming when there are so many new posts I want to read. For example this week alone there were several new posts on AG alone…multiple posts every day. I found it overwhelming so I just stayed away. I jump in and out of Twitter all day and follow links and then find myself invloved somewhere else. It’s all too much and I know it.
    I’m lucky as my hubby works with me and is as addicted as I am and we often sit together with laptops open at night…but we need to shut off more often. To that end I started limiting my on line time and prioritizing my real time. So far so good and you know what? I’m not really missing anything at all. Finding a balance is crucial.

  11. Larry Yatkowsky

    July 30, 2008 at 2:42 pm

    Matthew,

    I equate RE, techtoys and stuff to riding a bike. Too slow, you fall off. Too fast you crash. The space in between is what makes for a nice ride.

    Being somewhat irreverant I have found that Nothing, Absolutely Nothing in real estate is that urgent or more important than your well being. If the buzz of RE messes up your ride just stop, leave all the toys in the basket, go for a walk and refocus on life. If this causes some folks to get cranky, well TFB!

    Real estate comes and goes. You got one life and there is nothing like sunshine, wine, cheese and your main squeeze that will make it more pleasant.

  12. Chuck G

    July 30, 2008 at 3:15 pm

    Larry — Nicely said 🙂

    Matthew,

    I look at this from another perspective. I came from the high-tech industry before I made the jump into RE. This is what I do NOW that I could NOT do before:

    1) Drive my kids to school every day (with very few exceptions)
    2) Go on all of their field trips( ditto)
    3) Have dinner with the family every night (ditto)
    4.) Occasionally go home and have lunch with the “squeeze” as Larry puts it.
    5.) Coach an occasional soccer team
    6.) Dictate my own schedule.

    You get the point. I feel the same pressure to stay on top of the information tidal wave and produce results as the next guy (or gal.) But don’t ever lose site of the fact that you have the power to “re-connect” as much or as little as you want. What you do with that power is entirely a matter of C-H-O-I-C-E.

    I’ve been on the other side, and you have no idea how lucky we all are to have that choice.

  13. Matthew Rathbun

    July 30, 2008 at 3:25 pm

    Eric: I took me a full minute to get the reference…LOL

    Monika: Jennifer and I aren’t unique?!?!?! Darn it… Yep, we do the whole laptop side-by-side thing almost every night and skype all day. It’s cool when we’re watching a movie or the in-laws are over, so that we can share without interrupting. Luckily, she’s just as geeky as I am 🙂

    Larry: VERY COOL! That’s a great analogy and perspective.

  14. Eric Blackwell

    July 30, 2008 at 3:45 pm

    FWIW- Matthew, I totally agree with you… i just had to have a little fun with our generations info-addiction. I also had to admit that I am as hooked as anyone.

    The first step is admitting that you have a problem…(grin)

    Great post.

    Eric

  15. Vance Shutes

    July 30, 2008 at 4:17 pm

    Matthew,

    I believe it was one of the brilliant writers here at AG that once wrote how important it is that we look at ourselves in the mirror sometimes. You’ve captured the essence of the “man in the mirror” with this post.

    >”…write (yes on paper with a writing utensil)”

    This is a great suggestion. And yes, we joke about it, but it’s true. Nobody ever put on their gravestone “Gee, I wish I’d spent more time at the office.” Thoughts like that should make it a bit easier to write out our priorities. No matter the impact on our business income.

  16. Ginger Wilcox

    July 31, 2008 at 8:27 am

    I am a social media addict. I will stand up and admit it! I love my twitter and my countless blogs, and clearly I feel passionately about the relationships that I believe can develop online. With that said, there is definitely something to say about focusing and shutting it off. When I am do stuff with my kids, I need to shut it off and focus my attention on them. When I am with clients, I also need to shut it off. (although I find sitting around waiting at things like inspections are a great time to catch up my tweets!)

    Most of my social networking tends to be early in the morning or late at night because I do have to focus on what I need to do in my business during the day. It is ok to turn your twhirl off during the day, and I think setting personal boundaries is the key step..

    I spend a lot of time networking off the computer through various organizations that I participate in, and again, that is the time to focus.

    Balance is the key. I schedule “appointments” with my children that are uninterrupted- no twitter, no telephone, no crackberry email just as I do with my clients. It is all about boundaries.

    No I have to go tweet about this.

  17. Rich Jacobson

    July 31, 2008 at 6:05 pm

    Your wife was tracking you down on Twitter? Wow! My wife is still just trying to figure out the whole ‘blogging’ thing.

    Matthew: Your point here is painfully accurate. I must confess that I spend entirely way too much time with social networking, in part because of my role with AR, but just in general. Add to that the responsibilities I have with my clients, it leaves very little time for the relationships that should be a higher priority. I’m reaching for my yellow pad as soon as I finish this comment….thanks for the attitude adjustment!

Leave a Reply

Your email address will not be published. Required fields are marked *

Opinion Editorials

Can we combat grind culture and injustice with a nap?

(OPINION EDITORIALS) A global pandemic and a climate of racial injustice may require fresh thinking and a new approach from what grind culture has taught us.

Published

on

Sleeping cat with plant, fighting grind culture.

Information is delivered to us at warp speed with access to television, radio, and the internet (and more specifically, social media). We are inundated with messages. Oftentimes they’re personalized by something that a friend or family shared. Other times we manage them for work, school, or just keeping up with news. Many entrepreneurs already wear many hats and burn the midnight oil.

During this global pandemic, COVID-19, we have also seen a rise in awareness and attention to social injustice and systemic racism. This is not a new concept, as we all know. But it did feel like the attention was advanced exponentially by the murder of George Floyd on Memorial Day 2020. Many people and entrepreneurs felt called to action (or at least experienced self-reflection). And yet they were working at all hours to evolve their businesses to survive. All of this happening simultaneously may have felt like a struggle while they tried to figure out exactly they can do.

There are some incredible thought leaders – and with limited time, it can be as simple as checking them out on Instagram. These public figures give ideas around what to be aware of and how to make sure you are leveling up your awareness.

Dr. Ibram X. Kendi, Director of the Center for Antiracist Research – he has been studying anti-racism and has several books and interviews that help give language to what has been happening in our country for centuries. His content also delves into why and how white people have believed they are more than people of color. Here is a great interview he did with Brené Brown on her Unlocking Us podcast.

Tamika Mallory – American activist and one of the leading organizers of the 2017 Women’s March. She has been fighting for justice to be brought upon the officers that killed Breonna Taylor on March 13. These are among other efforts around the country to push back on gun control, feminist issues, and the Black Lives Matter movement.

Brené Brown – research professor at the University of Houston and has spent the last two decades studying courage, vulnerability, shame, and empathy. She has been listening and engaging on how racism and our shame intersect. She also speaks about how people can reflect on themselves and where they can take action to better our society. She has some antiracism resources on her website.

With all of this information and the change in our daily routines and work habits (or business adjustments), what is a fresh approach or possibly a new angle that you haven’t been able to consider?

There is one social channel against grind culture that may not be as well-known. At an initial glance, you may even perceive this place as a spoof Twitter and Instagram that is just telling you to take a nap. But hold on, it’s actually much smarter than that. The description says “We examine the liberating power of naps. We believe rest is a form of resistance and reparations. We install Nap Experiences. Founding in 2016.”

It might be a great time for you to check out The Nap Ministry, inspired by Tricia Hersey. White people are called to action, and people of color are expressly told to give time to taking care of themselves. Ultimately, it goes both ways – everyone needs the time to recharge and recuperate. But people of color especially are being told to value their rest more than the grind culture. Yes, you’re being told you need to manage your mental health and include self-care in your schedule.

Through The Nap Ministry, Tricia “examines rest as a form of resistance by curating safe spaces for the community to rest via Collective Napping Experiences, immersive workshops, and performance art installations.”

“In this incredibly rich offering, we speak with Tricia on the myths of grind culture, rest as resistance, and reclaiming our imaginative power through sleep. Capitalism and white supremacy have tricked us into believing that our self-worth is tied to our productivity. Tricia shares with us the revolutionary power of rest.” They have even explored embracing sleep as a political act.

Let this allow you to take a deep breath and sigh – it is a must that you take care of yourself to take care of your business as well as your customers and your community. And yes, keep your drive and desire to “get to work”. But not at your expense for the old grind culture narrative.

Continue Reading

Opinion Editorials

The actual reasons people choose to work at startups

(EDITORIAL) Startups have a lot going for them, environment, communication, visible growth. But why else would you work for one?

Published

on

Startups meeting led by Black woman.

Startups are perpetually viewed as the quintessential millennial paradise with all of the accompanying perks: Flexible hours, in-house table tennis, and long holidays. With this reputation so massively ingrained in the popular perception of startups, is it foolish to think that their employees actually care about the work that startup companies accomplish?

Well, yes and no.

The average startup has a few benefits that traditional business models can’t touch. These benefits often include things like open communication, a relaxed social hierarchy, and proximity to the startup’s mission. That last one is especially important: While larger businesses keep several degrees of separation between their employees and their end goals, startups put the stakes out in the open, allowing employees to find personal motivation to succeed.

When employees find themselves personally fulfilled by their work, that work reaps many of the benefits in the employee’s dedication, which in turn helps the startup propagate. Many aspiring startup employees know this and are eager to “find themselves” through their work.

Nevertheless, the allure of your average startup doesn’t always come from the opportunity to work on “something that matters.”

Tiffany Philippou touches on this concept by pointing out that “People come to work for you because they need money to live… [s]tartups actually offer pretty decent salaries these days.”

It’s true that many employees in their early to late twenties will likely take any available job, so assuming that your startup’s 25-and-under employee base is as committed to finding new uses for plastic as you are may be a bit naïve—indeed, this is a notion that holds true for any business, regardless of size or persuasion.

However, startup experience can color a young employee’s perception of their own self-worth. This allows them to pursue more personally tailored employment opportunities down the road—and that’s not a bad legacy to have.

Additionally, startups often offer—and even encourage—a level of personal connection and interactivity that employees simply won’t find in larger, more established workplaces. That isn’t symptomatic of startups being too laid-back or operating under loosely defined parameters. Instead, it’s a clue that work environments that facilitate personalities rather than rote productivity may stand to get more out of their employees.

Finally, your average startup has a limited number of spots, each of which has a clearly defined role and a possibility for massive growth. An employee of a startup doesn’t typically have to question their purpose in the company—it’s laid out for them; who are we to question their dedication to fulfilling it?

Continue Reading

Opinion Editorials

How Peloton has developed a cult-following

(OPINION EDITORIALS) How has Peloton gotten so popular? Turns out there are some clear takeaways from the bike company’s wildly successful model.

Published

on

Man riding Peloton bike with instructor pointing encouragingly during workout.

Peloton is certainly not the first company to gain a cult-like following–in the past we’ve talked about other brands with similar levels of devotion, like Crossfit and Yeti. Now, full disclosure: I’m not an exercise buff, so while I’d vaguely heard of Peloton–a company that sells stationary bikes–I had no idea it was such a big deal.

I mean, it’s not really surprising that an at-home bike that offers the option for cycling classes has grown so much during the pandemic era (a sales growth of 172% to be exact). But Peloton has been highly popular within its fanbase for years now. So, what gives? A few factors, actually.

Vertical Integration

If your company really wants to guarantee the vision and quality you’re aiming for, one of the best ways to enact it is through vertical integration, where a company owns or controls more than one part of its supply chain. Take Netflix, for example, which not only distributes media, but creates original media. Vertical integration lets companies bypass areas that are otherwise left to chance with third-party suppliers.

Peloton uses vertical integration–everything from the bike to its Wi-Fi connected tablet to the classes taught are created by Peloton. Although this may have made the bike more expensive than other at-home exercise bikes, it has also allowed Peloton to create higher quality products. And it’s worked. Many people who start on a Peloton bike comment on how the machine itself is well-built.

Takeaway: Are there any parts of your business process that you can improve in-house, rather than outsourcing?

Going Live

But with people also shelling out $40 a month for access to the training regimen Peloton provides, there’s more going on than simply high-quality craftsmanship.

Hey, plenty of cults have charismatic leaders, and Peloton is no exception. Okay, joking about the cult leader part, but really, people love their trainers. Just listen to this blogger chat about some of her favorites; people are connecting with this very human element of training. So much so that many people face blowback when suggesting they might like training without the trainers!

The trainers are only part of this puzzle though–attending live classes is a large draw. Well, as live as something can be when streamed into your house. Still, with classmate usernames and stats available while you ride, and teachers able to respond in real time to your “class,” this can simulate an in-person class without the struggle of a commute.

Takeaway: People want to see the human side of a business! Are there any ways your company could go live and provide that connection?

Getting Competitive

Pandemic aside, you can get a decent bike and workout class at an actual gym. But the folks at Peloton have one other major trick up their sleeve: Competition. Whether you’re attending a live session or catching up on a pre-recorded ride, you’re constantly competing against each other and your own records.

These leaderboards provide a constant stream of goals while you’re working out. Small accomplishments like these can help boost your dopamine, which can be the burst of good feeling you need while your legs are burning mid-workout. With this in mind, it’s no wonder why Peloton fans might be into it.

Takeaway: Is there a way to cater to your audience’s competitive side?

Conclusion

At the end of the day, of course, Peloton also has the advantage of taking a unique idea (live-streamed cycle classes built into your at-home bike) and doing it first. Plus, they just happened to be poised to succeed during a quarantine. But that doesn’t mean you can’t learn from what Peloton is doing right to build your own community of fanatics. There are plenty of people out there just waiting to get excited about a brand like yours!

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!