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Opinion Editorials

Realtors, stay in your lane to avoid disqualification

Swimming and real estate

Whether you’re on the swim team in the relay or you’re running a deal in real estate, no one wants to get disqualified!

Automatic DQ, jerk. What’d you do that for? You just got the whole team disqualified!

Can you relate to this at all? Has anyone ever stepped on your toes in a contract or do you feel like maybe you stepped out of line and did something that you weren’t supposed to do? Maybe you didn’t get caught, but hey… the fact of the matter is, you should have stayed in your own lane. Whether it is swimming, running a relay or writing a real estate contract there are certain times when the baton needs to be passed, and that is when it is the other person’s time to do what they are best at.

In swimming, you want that rockin’ free-styler to get in there after the back-stroker has done their thing- because if your free-styler starts to back-stroke, this is no bueno- automatic DQ! If it is the relay, pass the baton to the dude that you know is going to sprint you to the finish line in record time and win your team the ultimate prize. But if you forget to pass the baton, you can get DQ’d. In real estate, passing the baton means talking about the law when you should have directed your client to an attorney– hello, super DQ, as in you can get in some serious trouble!

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How to stay in your own lane

In real estate you don’t want to practice law, right? You also don’t want to practice tax accounting, correct? Stay in your own lane and don’t get DQ’d. Think of your client as your teammate.

You’re the coach and the client is coming to you for guidance on the sale, but there are other specialists, like the Physical Therapist who will give specific advice that you, as the coach, don’t want to give. You want for your team to swim down the lane with precision focus on the big “X” at the end of the lane saying, “We made it- we won,” without anyone crossing over into anyone else’s lane.

What lane are you supposed to be in anyways? No one wants to get DQ’d. It doesn’t look good for the coach, and it certainly doesn’t make the team feel good about anything. Realtors can keep skin in the game by staying in their own lane and giving clients, who came to them for coaching, that sunny-shiny-feeling of winning.

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Written By

Genevieve Concannon is one of those multifaceted individuals who brings business savvy, creativity and conscientiousness to the table in real estate and social media.  Genevieve takes marketing and sustainability in a fresh direction- cultivating some fun and funky grass roots branding and marketing strategies that set her and Arbour Realtyapart from the masses. Always herself and ready to help others understand sustainability in building a home or a business, Genevieve brings a new way to look at marketing yourself in the world of real estate and green building- because she's lived it and breathed it and played in the sand piles with the big-boys.  If you weren't aware, Genevieve is a sustainability nerd, a ghost writer and the event hostess with the mostess in NoVa. 


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