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NAR’s New Manager of Social Media is…

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Since so many folks have been waiting for this information and taking guesses, I wanted to make our choice public.

After an extensive search, we hired Todd Carpenter, a founder of RE Blogworld and of mariah.com, a network of real estate and mortgage Web sites including lenderama and Denver Modern Homes. Many qualified candidates, both inside and outside of the real estate industry, applied for the position, and I asked a small set of finalists to prepare assignments detailing what they would do during their first 90 days in the role and how they would handle a challenging issue leveraging the power of the RE.net and the blogosphere.

We loved Todd’s ideas, his easygoing manner, his reputation and how knowledgeable he is about social media. We also really valued his relationships with so many REALTORS® who are using blogs, Twitter, Facebook, LinkedIn, and other social media channels to connect effectively with one another and with potential clients and customers.

Todd has (literally) just made the move from the mountains of Colorado to Chicago, where NAR is headquartered. He’s leaving his independent businesses behind to take advantage of this opportunity to lead the effort to help NAR’s staff and volunteer leaders engage with members and others in social media.

Todd’s official “coming out party” as our manager of social media will be at REBarCamp in Virginia next Tuesday, March 3rd. He’ll be traveling to and hosting events throughout the year, so hopefully many people will have the opportunity to meet @tcar in person.

Please join me in welcoming Todd to NAR and helping him help us succeed in this effort.

Hilary is the managing director of REALTOR.org, NAR's Web site for members, the media, and REALTOR association staff. She has participated in online communities for several years and has been leading NAR's social media efforts to date. Hilary has an extensive background in strategic online communications.

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75 Comments

75 Comments

  1. Rob Hahn

    February 25, 2009 at 10:06 am

    Congrats to Todd and to NAR. 🙂

    First!

    -rsh

  2. Jennifer Wilson - Agent Solutions

    February 25, 2009 at 10:09 am

    Congratulations Todd!

    You are going to be great as NAR’s Manager of Social Media.

    Way to go.

  3. Tony Sena

    February 25, 2009 at 10:13 am

    Glad to see it is official. Congrats Todd….Good luck!

  4. Bill Lublin

    February 25, 2009 at 10:23 am

    Hilary;
    NAR got rants AND raves after announcing the creation of the Social Media Manager job, that someone needs to comment on how diligent and thorough you were in your search efforts. Great job on the choice and the post! You have proved again what I have said for years – NAR has the most amazing world class staff possible!

    @TCAR Congratulations on your appointment. I know that this will be a wonderful opportunity for you and that it will be a great situation for you, the organization, and the membership. Next time I’m in Chicago the dep dish pizza is on me! (Or put differently – I’ll pay for it – I would rather not wear it)
    😉

  5. Maureen Francis

    February 25, 2009 at 10:34 am

    Hilary, this is exciting news. I know Todd will be a great asset for all of us NAR members. He has already contributed so much to the industry, and this will only expand his reach on our behalf.

    @TCAR thanks for taking on the task. I look forward to the inspiration you will bring to the job.

  6. Mark Madsen

    February 25, 2009 at 10:52 am

    Excellent job Todd. I think it is great to have someone with a lending background on the inside at NAR.

  7. Justin McHood

    February 25, 2009 at 11:09 am

    Todd,

    Congrats! You will do great and I look forward to seeing you at many more events now.

    Justin

  8. Paul Dunn

    February 25, 2009 at 11:10 am

    Congrats Todd! Good to see someone with passion take that possition.

  9. Adam Ciepiela

    February 25, 2009 at 11:12 am

    Congratulations! I am so glad we have a great person as the social media chair. Way to go!

  10. Mark Green

    February 25, 2009 at 11:14 am

    Why not the earliest of “early adopters” of SM? Makes total sense to me – congrats Todd!

  11. Brad Braunschweig

    February 25, 2009 at 11:15 am

    Congrats Todd, This is a great move by NAR.

  12. Tim Storm

    February 25, 2009 at 11:18 am

    Congrats Todd. Its great to see someone from the mortgage industry in your new position. Keep up the excellent work!

  13. Rick Pristas

    February 25, 2009 at 11:18 am

    Todd-

    Great Job-you are taking NAR into the future!

  14. Brian Wiesner

    February 25, 2009 at 11:23 am

    Hey Todd, nice work. Now that you’re in charge, have that PR guy use his spell check. 🙂 lol

  15. Mike Harrison

    February 25, 2009 at 11:30 am

    Todd congratulations! NAR has made a great choice!

  16. Jim Sahnger

    February 25, 2009 at 11:31 am

    Congratulations Todd! Job well done!

  17. Brian Block

    February 25, 2009 at 11:39 am

    Congratulations to Todd! Now let’s just hope that NAR’s vetting process is better than Obama’s and there’s no unforeseen tax issues lingering in Todd’s past! 🙂

  18. Victoria Del Frate

    February 25, 2009 at 11:39 am

    Goes to show that “good guys” don’t always finish last!!!! Congrats, Todd! Another show of what passion, dedication and working from one’s BEST, can do. Enjoy your new adventure.

  19. Joan Ruso

    February 25, 2009 at 11:43 am

    Todd,

    Good work and congratulations!:)

  20. Ken Updegrave

    February 25, 2009 at 11:46 am

    Great to see NAR has hired somebody on the front edge of Social Media networking. Having experience with a lending background is nice too. Congrats to Todd!

  21. Bob

    February 25, 2009 at 11:56 am

    to lead the effort to help NAR’s staff and volunteer leaders engage with members and others in social media.

    Engage or just dump more propaganda on us?

    This will either be the smartest thing NAR ever did, or it will prove that NAR is only interested in spin control.

    Hopefully Todd doesn’t become the next paid NAR shill and apologist, and is unrestrained by those at NAR who think we are the ones who don’t get.

    Good luck with this Todd.

  22. Jackie Toppin

    February 25, 2009 at 12:17 pm

    Hey Tod!! Congratulations on your new appointment!! Mark Madsen is my mentor in blogging, and I hope to bring blogging to the real estate industry in Alaska!! I hope to meet you in the near future.
    Good Job, and I know you will do well.

    Professionally,

    Jackie Toppin
    Mortgage Banker
    Anchorage, AK

  23. Hans Bruhner

    February 25, 2009 at 12:24 pm

    I think this is a brilliant move on NAR’s site. After all, with Craig’s list being the number one real estate web site and web 2.0 in full swing, there is not other choice but to have this position.

    Also everything I have heard says that Todd is the man.

    Good Job!

  24. Lisa Sanderson

    February 25, 2009 at 12:33 pm

    Wow, great choice!! Congrats Todd!!

  25. Chris Brown

    February 25, 2009 at 12:33 pm

    Todd

    Rock and Roll man, been a fan for a long time. Couldn’t have happened to a more deserving fellow. =0)

    Chris Brown aka the Implementer

  26. Dave Woodson

    February 25, 2009 at 12:34 pm

    Hey Tcar, I can say I knew you when. I am excited to see you to soar to new heights and being a former mortgage guy helps as well

    Dave

  27. Jim Duffy

    February 25, 2009 at 12:42 pm

    Great to have someone with the passion and bootstrapping experience in the Web 2.0 spot.

  28. Daniel Rothamel, Inman Community Manager

    February 25, 2009 at 12:48 pm

    Very cool. Rock on, Todd!

  29. Rudy

    February 25, 2009 at 12:54 pm

    Congrats Todd!

    Rudy
    Social Media Guru at Trulia

  30. Kevin Sandridge

    February 25, 2009 at 12:54 pm

    Yo Todd! What a coup! We now have a mortgage expert on the “inside!” Seriously, man… you’ve morphed now from the RSS Sombrero, to the Ninja, and now… well – You Da Man!

    Congratulations on the position, Todd. Keep rockin’ the great Blip.fm tunes – and keep us all posted on all things “social media” over at NAR!

  31. Gerald Santoro

    February 25, 2009 at 1:02 pm

    Excellent decision NAR! Way to go Todd! With your background I know you will excell.
    Here’s to the future!

  32. Leesa Sandoval

    February 25, 2009 at 1:25 pm

    Todd,

    Congratulations I have heard great things about you! Best of luck.

  33. Jeff Sloan

    February 25, 2009 at 1:48 pm

    Congratulations Todd,

    It is great to see that NAR “gets it”

    You are the perfect person for the job.

  34. Derek Overbey

    February 25, 2009 at 2:27 pm

    I think this is a perfect match. Now go show NAR how it’s done Todd. Congrats!

    Derek aka McLovin

  35. Jim Rake

    February 25, 2009 at 2:31 pm

    Congrats Todd – look forward to meeting you the the “party” in Fredericksburg.

  36. Jim Duncan

    February 25, 2009 at 2:42 pm

    @tcar –

    As I said elsewhere – good luck and God speed. We’ll be here to support and challenge you as the situations dictate. 🙂

  37. Carolyn Gjerde-Tu

    February 25, 2009 at 2:46 pm

    Way to go Todd. I really enjoyed the blog post you wrote months ago about what you would do if you were hired – I hope you stick to your word and never change being @tcar.

  38. Kim Wood

    February 25, 2009 at 3:30 pm

    TOOT TOOT !! So happy for you Todd and your new ventures…. I can’t wait to see the changes 🙂

  39. Lori Bee

    February 25, 2009 at 3:35 pm

    Just total awesomeness. So happy for you. And even happier for US!

  40. Travis Egan

    February 25, 2009 at 3:43 pm

    Todd,

    Congratulations on your move. As someone who has appreciated your work for some time, it’s nice to see that the NAR has brought on a true expert. I wish you well and I know NAR will benefit from your vast expertise.

  41. John Lauber

    February 25, 2009 at 3:45 pm

    Great to hear, Todd!!

  42. Ines Hegedus-Garcia

    February 25, 2009 at 4:14 pm

    I am sooo excited about this in so many different levels – CONGRATULATIONS to Todd and NAR for picking an awesome candidate who I am sure will do all of us proud!

  43. Todd Carpenter

    February 25, 2009 at 4:15 pm

    What a day. I just now had a chance to read this post. Thank you to everyone who commented here. I’m really excited about the challenge.

  44. Mariana

    February 25, 2009 at 4:26 pm

    Congratulations to NAR for their AWESOME decision … and w00t! w00t! to @tcar for a great opportunity!!

  45. Cindy in Indy Marchant

    February 25, 2009 at 5:09 pm

    I am equally impressed by NAR to embrace Social Media in this way. It has literally taken on a life of its own in the last few years and I’m sure Todd will add a great deal to its growth and impact.

  46. Faina Sechzer, Princeton NJ

    February 25, 2009 at 5:16 pm

    Congratulations to Todd and to NAR for making a great choice.

  47. Kristal Kraft

    February 25, 2009 at 5:24 pm

    We miss you here in Denver already my friend!
    Congrats to both tcar and NAR for taking a positive step forward! What a great combination!
    kk
    p.s. It all started at a Fiesta!

  48. Taffy Wagner

    February 25, 2009 at 5:42 pm

    Todd, I remember when you encouraged people to read my blog Mortgagevox when I was writing for Know More Media.

    Congrats to you and we miss you already.

    twitter known as (moneyinmarriage)

  49. Jillayne Schlicke

    February 25, 2009 at 5:42 pm

    Congratulations, Todd! It was great to finally meet you f2f at Inman Connect last year. Best of luck in your new adventure.

  50. Susan Milner

    February 25, 2009 at 5:45 pm

    Congrats 🙂 I’m excited to what lies ahead.

  51. teresa boardman

    February 25, 2009 at 5:48 pm

    Way to go Todd! Congratulations!

  52. Rob Aubrey

    February 25, 2009 at 5:49 pm

    I may have to re-think my feelings on the NAR. way to go.

  53. Craig Barrett

    February 25, 2009 at 5:52 pm

    Congrats Todd!

  54. Rhonda Porter

    February 25, 2009 at 5:58 pm

    Congrats NAR and Todd!

  55. sue woodard

    February 25, 2009 at 6:55 pm

    Todd – on behalf of myself and Barry Habib of Mortgage Success Source, congratulations to you – and please know that we are here to support you in any way that we can! All the best!!

    sw & bh

  56. Paul Defngin

    February 25, 2009 at 7:08 pm

    Congratulations Todd!

  57. Jonas

    February 25, 2009 at 7:30 pm

    Wonderful news! Great work and a huge accomplishment. I’m excited for you and look forward to seeing more of your successes.

  58. David Bartels

    February 26, 2009 at 1:10 am

    Todd,

    We haven’t met yet, but I am a big fan. NAR got the right guy for the job. Congratulations on this and the success of lenderama too!

  59. Suzane Pyburn

    February 26, 2009 at 6:51 pm

    Great News for us all. It is a good sign that NAR has hired a person with the kind of background Todd has to be their online/blogging voice. We are in this together, and together we will come through.

    Todd, I hope I get to meet you some day.

    Congrats!!

    Suzane

  60. Lani Rosales

    February 27, 2009 at 11:01 am

    NOTE: the original image of this post said “NAR’S SOCIAL MEDIA MANGER” because I (the image creator) have fat fingers and rushed the image, NOT because Hilary, Todd or the NAR was proclaiming Todd to hail from a manger. Sorry for those who got excited.

  61. Linda Miller

    January 24, 2010 at 8:59 am

    Great to have you!

  62. Len Foster

    November 28, 2010 at 11:23 am

    Congratulations on your appointment Todd. Looking forward to hearing about your success in this role. All the best!

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers

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The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)

 

 

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Point & Purpose

What makes a top producer in real estate?

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What makes a top producer?

Stop and think for a few minutes about who the top producers are in your market?

Ok, now think about what they doing that has allowed them to continue to consistently produce in a down market, when everyday REALTORS are throwing in the towel.

Every day I scan the MLS to see, what has sold, what is active, and what went under contract (I assume that is something most agents do every day.)

Over and over again the same names pop up as the listing agent with the home that sold or the actual buying agent that sold the home.

Teams

Except for one agent in my area, all the top producers have teams. Now it may be a two person, husband and wife team or a well oiled team with a team leader, several assistants, a listing coordinator or a closing coordinator. But, they all have HELP.

In my area, the names that keep popping up are on Teams. I believe it is virtually impossible to be a top producer without help. Well, you could do it alone but if you do how is that effecting time with your family? Realistically how many transactions can you juggle and give good service?

Running a Business

The second thing I notice about those top producers is the fact that they treat their business like a business. Real Estate to them is not just selling a house, but something they brand, allocate resources for, grow and manage. Not only are they thinking of ways to grow their business but they also thinking of the future and how to sell it down the road.

I remember being told by a entrepreneur friend of mine years ago, “all businesses are built to be sold.”

Far to many REALTORS, think of Real Estate as a job they do and someday when they retire then all the hard work of creating and nurturing relationships they have built is gone. (I’m outta here)

Focused and Positive

One other observation I have observed with top producers is they are focused and positive. I never see them “hanging out at the office”, or attending broker opens, or really for that matter, serving much at all on their local boards. Oh there are a few, but really very few.

Finally, I don’t see many top producers in my market on Twitter, Facebook, Empire Avenue or other social media sites during the day. I don’t see them at every conference known to man around the country.

What I do see is they work everyday, on their business and in their business.

How ‘bout you?

Think of the top REALTORS in your market, what characteristics do you see?

Flickr Photo Credit

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Business Marketing

“New bd pans inc” – Making a Splash on the MLS

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I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:

Booze ‘N’ Fools

“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)

“Grab now use imagination” (That’s what Arnold said to his housekeeper.)

“House has new edition” (Agent lacks erudition.)

“Babblying broke runs in back” (Bumbling buffoon runs amuck.)

“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)

Puff ‘N’ Stuff

“Near Sacramento airpot” (I believe his name is Jerry Brown.)

“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)

“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)

“We can sake your home” (Can I get fried rice with my sake?)

Proof or Goof

“Nice streem” (Said Grandma to Grandpa after his diaper  exploded.)

“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)

“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)

“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)

“Drawing for plasma” (Is this a blood-bank?)

And This Week’s Winner Is:

“Good school in areola” (Thanks for keeping me abreast of things.)

PROOF OR GOOF, FRIENDS – I’M WATCHING EWE 🙂

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