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Opinion Editorials

Small businesses are the heart of America [editorial]

Small businesses are the heart of America, and they are also the core of a stable economy. It is in our best interest to support our small business network, and when they inevitably go above and beyond for us, we should return the favor and provide an excellent review.

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More than just making ends meet

Small businesses are the heart of America, and they are also the core of a stable economy. It is in our best interest to support our small business network. Our local economy is composed of people just like you and me. Individuals working together to make ends meet and doing the things they love to get by. There are some key things we can do to create revenue for our community and create a lasting impression on both the consumer and the small business owner.

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Investing in our communities

Advertising is expensive and it is very difficult for a small business to compete with big brands and their multimillion dollar advertising budgets. It is much easier to go to a big box store and buy the goods and services we need in one sweep. However, by doing this we are hurting our small business community and diverting cash flow from the local economy. In addition, we are supporting cheap labor practices and inequality on a grand scale.

To make America great again, we need to invest in our domestic workforce and the capital micro-culture that is an intricate part of a sustainable economic system.

Recommend small businesses, leave good reviews

Before multimillion dollar advertising budgets and brand equity, there was word of mouth advertising. Communities were connected through a web of family and friends all looking out for each other. We worked on a barter system, where our word was our bond, and businesses and local merchants relied on the consistent outflow of quality and service that was anticipated and expected by their customers.

Small businesses rely on word of mouth advertising more now than at any time in our history.

Competition is fierce and a bad Yelp review can destroy a small businesses reputation as quickly as it takes to post a negative comment. As consumers we must be visual of the services we receive and when a business goes the extra mile to provide a great consumer experience we should return the favor and provide an excellent review.

So let’s honor our past and humanity by helping out the small business owner by letting them know that you appreciate their hard work. It only takes a few minutes of your time, but that extra five minutes of thoughtful appreciation might be the difference of a small business thriving or crashing.

#InvestInYourCommunity

John Linneman is a Portland, Oregon native who owns and operates small digital marketing business. He went to school at Portland State where he studied business, and writing. He majored in writing and theater at PSU, and still holds these things true, but has since moved on and transferred his talents to the business, and marketing world. Connect with him on Twitter or on his blog.

Opinion Editorials

Pointed out I was the only person of color at work, was told ‘Yes, but you pass’

(EDITORIAL) Inclusion of minority groups means changing language to broader and more friendly terms. Here are things to not say and how to accomplish real inclusion.

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While working at what I thought was a progressive organization, I had a colleague who was nice, diplomatic, and prided herself on her deep understanding of diversity and inclusion.

She’d had the trainings and been involved in leadership organizations geared toward inclusion. She was super knowledgeable.

Then, one day during a conversation with her about diversity and inclusion, I pointed out I was the only person of color in our department.

Her response to me: “Yes, but you pass.”

I was at a loss for words and didn’t know how – in the moment – to respond or confront her.

She, a white woman, who regularly said she understood her “white privilege,” was telling me that I passed.

Whether or not “I pass,” was not the issue. What was at issue – it wasn’t her place to pass that kind of judgment.

“You don’t know me Karen!”

She hadn’t lived my life and didn’t know what situations I’d encountered over the years.

At that moment, I realized I was dealing with a person who had the attitude of “but you don’t look like, act like, talk like.”

Da F*ck?

What did she mean? I pass?

How should I look? Act? Talk?

Do I need to act differently so others feel comfortable and can put me in a box?

At that moment, I should’ve suggested she take off her “backpack” and start to review its contents, because her privilege, judgment, and biases were showing. As was her insensitivity.

What we have here is a perfect example of someone who has the opportunity to take the classes, be in a leadership position and attend training, yet has no experience dealing with the thing she claims to understand – and often insinuated she knew better than me, a person who has actually lived the experience.

“But, I have black friends.”

Yeah, good for you Karen.

Over the years, I’ve heard:

  • “You don’t act like a Mexican.”
  • “Why does a Mexican girl have a southern girl’s name.”
  • “But, you’re not really Mexican.”
  • “You never talk about your culture or the food.”
  • “You probably got into college because you are a minority.”

Let’s be honest, people like to put things in specific boxes. Our mind wants to make sense of what it observes. Our backgrounds do affect those judgments, biases and labels.

While working as a teacher, I had another experience with a superior, who was surprised to learn I had a master’s degree and had been published – a lot.

Why? Well, possibly because my vernacular is slightly different than hers. I come from a working-class background and was the first to attend college. I wasn’t exposed to people who spoke and acted in a more erudite way – the way, it’s generally expected you speak and act in a corporate environment (btw – mostly dictated by the white experience).

I know some people will say, “Well, I’ve had people assume x,y,z about me and I’m white.”

I don’t doubt it. But, on the whole, a white person is a lot less likely than a person of color to hear things like: “You don’t look like a doctor, lawyer, Latin(x), dentist, PhD.” Or, “Is that your hair?” “Can I touch your hair?”

What it comes down to is this: having empathy and thinking before speaking.

I’ve said and done a lot of dumb things in my life. We all do. Nobody is perfect. While it’s important to consider what you say and how you act with anyone, it’s crucial with a person of color who you don’t know well. The fact that you may work with them doesn’t mean you know them.

Of course, there are some people who are just too self-centered to care about anyone else’s feelings. But, most of us aren’t total jackasses. We do care. We just don’t always think. I’m as guilty of blurting out dumbass stuff as the next person.

Understanding others comes from a real interest in learning where the person is coming from. And, just because you have a black friend or eat Mexican food, doesn’t mean you understand a colleague’s personal experience or culture.

Educating yourself about diversity and inclusion is commendable. Just remember – unless you are an actual member of a minority group, you can never be more knowledgeable than the person living the experience. It just is not possible.

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Opinion Editorials

Reality check: WeWork can make mistakes, lose billions – you can’t

(EDITORIAL) WeWork can afford (but shouldn’t be able) to literally burn money, but unfortunately you don’t so here is how keep that from happening

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Michelle Obama, toned-arm goddess that she is, gave me perspective on more than a desperate need to lift when she said about the mega-wealthy: “They are not that smart.”

American meritocracy is BS, and we all know it (I hope), but on some sad level, us 99% tend to think ‘Well, this person’s bank statement looks like a phone number with a personal extension on it, so they MUST know something I don’t.’

Well, no, not necessarily.

What the disastrous decisions WeWork made should tell you is that when you’re extra rich, you get to make extra mistakes.

For all the hand-wringing billionaires pay (or don’t) their subordinates to do for them about losing hundreds of billions to taxes, the fact remains they’ll still be left with more money than could be spent in any one person’s lifetime, plus the interest that just leaving that money in the bank nets them.

Now, wherever you fall politically doesn’t much matter here, this article isn’t meant to change anyone’s mind. What we should all be aware of though is that the cushion the rich getting richer have means something crucial to your business.

It means you cannot afford to look at the likes of WeWork guy and say ‘Well, hey, he was fine, so I’ll be fine!’

If you’re still in the rags portion of a rags to riches story, honey, you 100% will NOT be okay making the mistakes this guy does. And honestly, until you’ve got at least Oprah money, you won’t be.

So here are some pointers for starting entrepreneurs with moneyed faces on their vision boards.

1: Be aware of your starting point.

Are you working out of a garage? Is that garage the one in the guest house of your parents’ fifth home? Then you’re fine. Go forth and do dumb things, just do your best not to hurt anyone working under you who can’t see you’re going full King Lear on your business. Send them an Edible Arrangement garnished with a few hundred thousand dollars when your disaster chickens come home to roost.

Is that garage out of a house your friends rent, and also you rent it, and also you’re sleeping there? Then ‘Neumanning’ and letting the chips fall where they may is not the strategy for you. Every move you make requires cost analysis, time analysis, ‘Check yourself, sis’ (applicable to all genders), and the humanity that comes with knowing anyone you burn is 100% on your level, and can 100% put those flames back on your ass later on.

2: Keep in mind how much bigger a billion is than a million.

Billion, million, they sound the same, they have zeros, so… they’re basically the same thing, right? No, obviously.

A billion is a thousand million. Another way to put this is 1 million seconds is 11 days, 1 billion seconds is 31 years

Does Beyonce Knowles-Carter have more money than you? She’s worth 400 million, so probably. Oprah Winfrey is worth 6.75 Beyonces at 2.7 billion. At 1 billion, Adam Neumann is worth a little over two Beyonces.

If you don’t even have the assets of a half Beyonce, then you’re not playing on the same platinum court as WeWork, my friend. You’re not backed by a wealthy Japanese financier who is backed by a Saudi Arabian prince.

You cannot afford to make the same mistakes. Put a glaring picture of your mom / my mom / Mr. Terry Crews on your business credit card to help you remember that the mural in your rented office is less important than trademark fees, and calm down.

3: Sip up on that Perspective-Ade.

Or, put another way, just read the first two points here again. This isn’t kid’s stuff, and survivorship bias is beyond real. ‘They don’t write stories about the ones who played it safe,’ is a technical truism I hear from people who think they’re Evel Knievel for putting a mini-mini-golf course in a real estate parking lot.

No arguments from this corner on that, but I have an addendum to it… when was the last time you heard about someone taking a giant risk, losing it all, having to go back to retail, and crying every night?

It’s not just an MLM thing, people.

Analyze yourself, you assets, your ass coverage (insurance, colleagues’ goodwill, your pants) – you are not WeWork, so make like Simba, and remember who you are and what you actually have to work with.

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Opinion Editorials

‘OK, Boomer’ can get you fired, but millennial jokes can’t?

(EDITORIAL) The law says age-based clapbacks are illegal when aimed at some groups but not others. Pfft. Okay, Boomer.

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A brand new meme is out and about, and it’s looking like it’ll have the staying power of ‘Fleek’ and ‘Yeet!’

Yessiree, ‘Okay, Boomer’ as related to exiting a go-nowhere conversation with out-of-pocket elders has legitimate sticky potential, but not everyone is as elated as I am. Yes, the Boomer generation themselves (and the pick-me’s in my age group who must have a CRAZY good Werther’s Original hookup), are pushing back against the latest mult-iuse hashtag, which was to be expected.

The same people happy to lump anyone born after 1975 in with kids born in 2005 as lazy, tech-obsessed, and entitled, were awfully quick to yell ‘SLUR’ at the latest turn of phrase, and I was happy to laugh at it.

But it turns out federal law is on their side when it comes to the workplace.

Because “Boomer” applies to folks now in their mid 50’s and up, workplace discrimination laws based on age can allow anyone feeling slighted by being referred to as such to retaliate with serious consequences.

However for “You millenials…” no such protections exist. Age-based discrimination laws protect people over 40, not the other way around. That means all the ‘Whatever, kid’s a fresh 23 year old graduate hire’ can expect from an office of folks in their 40s doesn’t carry any legal weight at the federal level.

And what’s really got my eyes rolling is the fact that the law here is so easy to skirt!

You’ve heard the sentiment behind #okayboomer before.

It’s the same one in: ‘Alright, sweetheart’ or ‘Okay hun’ or ‘Bless your heart.’

You could get across the same point by subbing in literally anything.

‘Okay, Boomer’ is now “Okay, Cheryl” or “Okay, khakis” or “Okay, Dad.”

You can’t do that with the n word, the g word (either of them), the c word (any of them) and so on through the alphabet of horrible things you’re absolutely not to call people—despite the aunt you no longer speak to saying there’s a 1:1 comparison to be made.

Look, I’m not blind to age based discrimination. It absolutely can be a problem on your team. Just because there aren’t a bunch of 30-somethings bullying a 65 year old in your immediate sphere doesn’t mean it isn’t happening somewhere, or that you can afford to discount it if that somewhere is right under your nose.

But dangit, if it’s between pulling out a powerpoint to showcase how ‘pounding the pavement’ isn’t how you find digital jobs in large cities, dumping stacks of books showing how inflation, wages, and rents didn’t all rise at the same rate, or defending not wanting or needing the latest Dr. Oz detox… don’t blame anyone for pulling a “classic lazy snowflake” move, dropping two words, and seeing their way out of being dumped on.

Short solution here is – don’t hire jerks, and it won’t be an issue. Longer term solution is… just wait until we’re your age.

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