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Opinion Editorials

The trend of optimizing, not downsizing American homes

What can a few hours at an open house tell you about buyer trends in America? Quite a bit, especially when you’re listening for commonalities that extend beyond generational divides.

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Quick little market study

Hosting my open house today, I had over thirty folks come through my 2/2 condo listing that was just under 900sf and these folks came in all stages of home buying savvy. I found each and every one of them mesmerizing. Let me tell you about my own little market study that occured in the confines of the open house. Of course, all of this information was filtering through my own mind, and not at all discussed with them, but it was interesting nonetheless to hear why these folks wanted to be in the area and in a home of this specific size.

The Millennial

There was a gentleman who was a Millennial, looking to use the iRealtor program and grilling me for market answers, which I was happy to give; he wanted to be close to Metro and simplify his life. “I just want to be able to get into work really easily and not necessarily have to drive. I get a deeded car space here, right?”

Gen X pairs

There were the couple of pairs of GenXers (possibly Y’ers) who plowed through with their agents – already knowing all of the general area information and really not wanting to have any hands on from the lonely hosting listing agent until they were needed for the real specifics- but I’ll have you know that when I am doing marketing, I am all ears, baby. “OMG, it would be totally easy to get to Whole Foods from here,” says one Xer to the other. “Totally, and the Metro is like right there.” Disco. Simplification.

The Boomers

Then there were the several boomers who came in, some looking for investment potential, but others, these others, they were the ones who were quite interesting. These boomers who were so interesting were the ones who mentioned outright – I am looking to downsize. “Hi. I am looking to downsize. I have a 5 bedroom 3 bath home that my wife and I only use 2 rooms out of. We need to fix that.”

What does this mean, downsize? It means to take your larger than life- well, life- and simplify things. My boomer buddy answered it for us, you take your 3500sf home with a yard and realize that you only actually live in 800sf of it sometimes. Yeah, downsizing. I like to help people simplify things, I’m all about that. The interesting thing is that no matter what stage of life we’re in, we’re all looking to do it.

The shift in American housing

Did you know that last month our buddies, the builders, had their Showcase for the National Association of Builders in Orlando? The home that was the featured showcase “which measure[d] 4,181 square feet and is one of the smallest in the popular program’s 29-year history, shows that the love affair with McMansions seems to be waning.”

It is an exciting thing to hear for sure, to see builders taking things in this direction, especially as an EcoBroker Realtor who spends time discussing things like energy efficiency, smart design and even cost of living with clients.

Even energy efficiency gurus such as the Northern Virginia Mainstay, the Green Gobbler makes mention in a recent article, “Realtors probably could have told you that a couple of years ago, as the McMansions started to tick off area homeowners who were feeling that the over-sized homes were changing the look and feel of older, established neighborhoods and 5,ooo square feet for 2 people just seemed overly opulent. Now, as we see more folks, especially the baby boomers tackling the issue of downsizing and eliminating the minutia from their lives, we see people going back to houses that make sense for the way folks tend to live in their home. People seem to just want to be able to manage their homes and not have a whole section of a house shut off that they realize that they don’t even use. That is just depressing! Plus, when you have a smaller scale home, you have less bills for utilities, now, don’t you? Hmmm…. now that just seems like a no-brainer, doesn’t it?” Well put, Gobbler! I like how you think, friend.

Optimizing home sizes for all demographics

Saying all of this doesn’t mean that everyone needs to stop building huge houses. It just means that a thoughtfulness can be put into the functionality of space. A simplified lifestyle can come to anyone at any time is what was observed today. It isn’t so much downsizing, but optimizing and helping a client find a home that is going to fit the functionality of how they live once they are in their home and help them simplify their lifestyle by helping them achieve that by listening to what they want and then helping them become a home owner – no matter what stage of life they are in.

Genevieve Concannon is one of those multifaceted individuals who brings business savvy, creativity and conscientiousness to the table in real estate and social media.  Genevieve takes marketing and sustainability in a fresh direction- cultivating some fun and funky grass roots branding and marketing strategies that set her and Arbour Realtyapart from the masses. Always herself and ready to help others understand sustainability in building a home or a business, Genevieve brings a new way to look at marketing yourself in the world of real estate and green building- because she's lived it and breathed it and played in the sand piles with the big-boys.  If you weren't aware, Genevieve is a sustainability nerd, a ghost writer and the event hostess with the mostess in NoVa. 

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35 Comments

35 Comments

  1. Bob Ostrow

    March 26, 2012 at 8:14 am

    Interesting concept. I think people believe they’re right-sizing at every phase. However, there are times when people wrong-size themselves into a house. Any time you can see 5 years down the road, ie, having more kids, parents moving in or out, and you don’t take into consideration, you’re wrong-sized. Of course, there are always unforeseeable circumstances that can effect this.

    • Genevieve

      March 26, 2012 at 7:56 pm

      You’re totally right, Bob! The interesting thing is that some people seem to have had a little bit of a perspective change on how much space they actually need, which is interesting to watch- like being a fly on a wall when the light-bulb moment happens. Thanks so much for the comment!

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Opinion Editorials

Sci-fi alert: Building cities on quantum networks becoming reality

(OPINION / EDITORIAL) The University of Bristol’s Quantum Engineering Tech Lab has created quantum networks that demonstrate the possibilities for future cities.

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Quantum network connections in theoretical city at night time.

The University of Bristol is home to the largest quantum entanglement-based computer network in the world. Its Quantum Engineering Technology Lab, led by Dr. Siddarth Joshi, has been spearheading the development of a method of encryption called Quantum Key Distribution that may soon revolutionize information security.

First, what is quantum computing, exactly? (Giving a concise answer to that question is sort of like nailing jelly to a wall, but here goes…)

Much like a light switch, a conventional computer circuit can only be in one of two states at a time: On (1) or off (0). That’s basically how binary code works – by representing information as a series of discrete on and off signals, or high and low energy states.

Quantum computing makes use of a third kind of state that exists between those two.

Think about it this way: If classical, binary computing models rely on energy states of “yes” and “no” to communicate data, quantum computing introduces a state of “maybe.” This is because at the quantum level, the photons that make up the information in a quantum computer can exist in multiple places (or energy states, if you prefer) at once – a phenomenon known as “entanglement.”

Entangled photons cannot be observed or measured (i.e., tampered with) without changing their state and destroying the information they contain. That means quantum computer networks are virtually hack proof compared to traditional networks.

This is where Dr. Joshi’s team is changing the game. While previous attempts to build a secure quantum computer network have been limited to just two machines, the QET Lab has been able to establish a quantum encrypted network between eight machines over a distance of nearly eleven miles.

As Dr. Joshi puts it, “until now, building a quantum network has entailed huge cost, time, and resource, as well as often compromising on its security which defeats the whole purpose. […] By contrast, the QET Lab’s vision is scalable, relatively cheap and, most important of all, impregnable.”

If it can be successfully scaled up further, quantum encryption has countless potential civic applications, such as providing security for voting machines, WiFi networks, remote banking services, credit card transactions, and more.

In order for an entire population to be able to utilize a quantum network, fiber optic infrastructure must first be made accessible and affordable for everyone to have in their homes. In that sense, quantum cities are still roughly two decades away, posits Dr. Joshi. The technology behind it is very nearly mature, though. A simpler application of quantum encryption is practically right around the corner – think quantum ATMs in as few as five years.

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Opinion Editorials

5 ways to grow your entrepreneur business without shaming others

(OPINION / EDITORIAL) We all need support as business owners. Let’s talk ideas for revenue growth as an entrepreneur that do not include shaming your competition.

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Entrepreneur women all talking around a meeting table.

The year 2020 has forced everyone to re-assess their priorities and given us the most uncertain set of circumstances we have lived through. For businesses and entrepreneurs, they were faced with having to confront new business scenarios quickly. Maybe your entrepreneur business was set to thrive as behaviors changed (maybe you already offered contactless products and services). Or, you were forced to add virtual components or find new revenue streams – immediately. This has been tough.

Every single person is having a hard time with the adjustments and most likely at different stages than others. We’re at the 6-month mark, and each of our timelines are going to look different. Our emotions have greeted us differently too, whether we have felt relief, grief, excitement, fear, hope, determination, or just plain exhaustion.

Now that we are participating in life a bit more virtually than in 2019, this is a good time to re-visit the pros and cons of the influence of technology and marketing outreach online. It’s also a great time to throw old entrepreneur rules out the window and create a better sense of community where you can.

Here’s an alluring article, “Now Is Not the Time for ‘Mom Shaming’”, that gives an example from about a decade ago of how the popularity of mommy bloggers grew by women sharing their parenting “hacks”, tips, or even recipes and crafting ideas via online posts and blogs. As the blog entries grew, so did other moms comparing themselves and/or feeling inadequate. Some of the responses were natural and some may have been coming from a place of defensiveness. Moms are not alone in looking for resources, articles, materials, and friends to tell us we’re doing ok. We just need to be told “You are doing fine.”

Luckily, some moms in Connecticut decided to declare an end to “Mom Wars” and created a photo shoot that shared examples of how each mom had a right to their choices in parenting. It seemed to reinforce the message of, “You are doing fine.” I don’t know about you, but my recent google searches of “Is it ok to have my 3-year old go to bed with the iPad” are pretty much destined to get me in trouble with her pediatrician. I’m hoping that during a global pandemic, “I am doing fine.”

Comparing this scenario to the entrepreneur world, often times your business is your baby. You have worn many hats to keep it alive. You have built the concept and ideas, nurtured the products and services with sweat, tears, and maybe some laughs. You have spent countless hours researching, experimenting, and trying processes and marketing tactics that work for you. You have been asked to “pivot” this year like so many others (sick of that word? Me too).

Here are some ideas for revenue growth as an entrepreneur (or at least, ideas worth considering if you haven’t already):

  1. It’s about the questions you ask yourself. How does your product or service help or serve others (vs. solely asking how do I get more customers?) This may lead to new ideas or income streams.
  2. Consider a collaboration or a partnership – even if they seem like the competition. “If you want to go fast, go alone. If you want to go far, go together.” – African proverb
  3. Stop inadvertently shaming the competition by critiquing what they do. It’s really obvious on your Instagram. Try changing the narrative to how you help others.
  4. Revisit the poem All I Really Need to Know I Learned in Kindergarten and re-visit it often. “And it is still true, no matter how old you are – when you go out into the world, it is best to hold hands and stick together.”
  5. Join a community, celebrate others’ success, and try to share some positivity without being asked to do so. Ideas include: Likes/endorsements, recommendations on LinkedIn for your vendor contacts, positive Google or Yelp reviews for fellow small business owners.

It seems like we really could use more kindness and empathy right now. So what if we look for the help and support of others in our entrepreneurial universe versus comparing and defending our different way of doing things?

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Opinion Editorials

Can we combat grind culture and injustice with a nap?

(OPINION EDITORIALS) A global pandemic and a climate of racial injustice may require fresh thinking and a new approach from what grind culture has taught us.

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Sleeping cat with plant, fighting grind culture.

Information is delivered to us at warp speed with access to television, radio, and the internet (and more specifically, social media). We are inundated with messages. Oftentimes they’re personalized by something that a friend or family shared. Other times we manage them for work, school, or just keeping up with news. Many entrepreneurs already wear many hats and burn the midnight oil.

During this global pandemic, COVID-19, we have also seen a rise in awareness and attention to social injustice and systemic racism. This is not a new concept, as we all know. But it did feel like the attention was advanced exponentially by the murder of George Floyd on Memorial Day 2020. Many people and entrepreneurs felt called to action (or at least experienced self-reflection). And yet they were working at all hours to evolve their businesses to survive. All of this happening simultaneously may have felt like a struggle while they tried to figure out exactly they can do.

There are some incredible thought leaders – and with limited time, it can be as simple as checking them out on Instagram. These public figures give ideas around what to be aware of and how to make sure you are leveling up your awareness.

Dr. Ibram X. Kendi, Director of the Center for Antiracist Research – he has been studying anti-racism and has several books and interviews that help give language to what has been happening in our country for centuries. His content also delves into why and how white people have believed they are more than people of color. Here is a great interview he did with Brené Brown on her Unlocking Us podcast.

Tamika Mallory – American activist and one of the leading organizers of the 2017 Women’s March. She has been fighting for justice to be brought upon the officers that killed Breonna Taylor on March 13. These are among other efforts around the country to push back on gun control, feminist issues, and the Black Lives Matter movement.

Brené Brown – research professor at the University of Houston and has spent the last two decades studying courage, vulnerability, shame, and empathy. She has been listening and engaging on how racism and our shame intersect. She also speaks about how people can reflect on themselves and where they can take action to better our society. She has some antiracism resources on her website.

With all of this information and the change in our daily routines and work habits (or business adjustments), what is a fresh approach or possibly a new angle that you haven’t been able to consider?

There is one social channel against grind culture that may not be as well-known. At an initial glance, you may even perceive this place as a spoof Twitter and Instagram that is just telling you to take a nap. But hold on, it’s actually much smarter than that. The description says “We examine the liberating power of naps. We believe rest is a form of resistance and reparations. We install Nap Experiences. Founding in 2016.”

It might be a great time for you to check out The Nap Ministry, inspired by Tricia Hersey. White people are called to action, and people of color are expressly told to give time to taking care of themselves. Ultimately, it goes both ways – everyone needs the time to recharge and recuperate. But people of color especially are being told to value their rest more than the grind culture. Yes, you’re being told you need to manage your mental health and include self-care in your schedule.

Through The Nap Ministry, Tricia “examines rest as a form of resistance by curating safe spaces for the community to rest via Collective Napping Experiences, immersive workshops, and performance art installations.”

“In this incredibly rich offering, we speak with Tricia on the myths of grind culture, rest as resistance, and reclaiming our imaginative power through sleep. Capitalism and white supremacy have tricked us into believing that our self-worth is tied to our productivity. Tricia shares with us the revolutionary power of rest.” They have even explored embracing sleep as a political act.

Let this allow you to take a deep breath and sigh – it is a must that you take care of yourself to take care of your business as well as your customers and your community. And yes, keep your drive and desire to “get to work”. But not at your expense for the old grind culture narrative.

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