Quick little market study
Hosting my open house today, I had over thirty folks come through my 2/2 condo listing that was just under 900sf and these folks came in all stages of home buying savvy. I found each and every one of them mesmerizing. Let me tell you about my own little market study that occured in the confines of the open house. Of course, all of this information was filtering through my own mind, and not at all discussed with them, but it was interesting nonetheless to hear why these folks wanted to be in the area and in a home of this specific size.
There was a gentleman who was a Millennial, looking to use the iRealtor program and grilling me for market answers, which I was happy to give; he wanted to be close to Metro and simplify his life. “I just want to be able to get into work really easily and not necessarily have to drive. I get a deeded car space here, right?”
Gen X pairs
There were the couple of pairs of GenXers (possibly Y’ers) who plowed through with their agents – already knowing all of the general area information and really not wanting to have any hands on from the lonely hosting listing agent until they were needed for the real specifics- but I’ll have you know that when I am doing marketing, I am all ears, baby. “OMG, it would be totally easy to get to Whole Foods from here,” says one Xer to the other. “Totally, and the Metro is like right there.” Disco. Simplification.
Then there were the several boomers who came in, some looking for investment potential, but others, these others, they were the ones who were quite interesting. These boomers who were so interesting were the ones who mentioned outright – I am looking to downsize. “Hi. I am looking to downsize. I have a 5 bedroom 3 bath home that my wife and I only use 2 rooms out of. We need to fix that.”
What does this mean, downsize? It means to take your larger than life- well, life- and simplify things. My boomer buddy answered it for us, you take your 3500sf home with a yard and realize that you only actually live in 800sf of it sometimes. Yeah, downsizing. I like to help people simplify things, I’m all about that. The interesting thing is that no matter what stage of life we’re in, we’re all looking to do it.
The shift in American housing
Did you know that last month our buddies, the builders, had their Showcase for the National Association of Builders in Orlando? The home that was the featured showcase “which measure[d] 4,181 square feet and is one of the smallest in the popular program’s 29-year history, shows that the love affair with McMansions seems to be waning.”
It is an exciting thing to hear for sure, to see builders taking things in this direction, especially as an EcoBroker Realtor who spends time discussing things like energy efficiency, smart design and even cost of living with clients.
Even energy efficiency gurus such as the Northern Virginia Mainstay, the Green Gobbler makes mention in a recent article, “Realtors probably could have told you that a couple of years ago, as the McMansions started to tick off area homeowners who were feeling that the over-sized homes were changing the look and feel of older, established neighborhoods and 5,ooo square feet for 2 people just seemed overly opulent. Now, as we see more folks, especially the baby boomers tackling the issue of downsizing and eliminating the minutia from their lives, we see people going back to houses that make sense for the way folks tend to live in their home. People seem to just want to be able to manage their homes and not have a whole section of a house shut off that they realize that they don’t even use. That is just depressing! Plus, when you have a smaller scale home, you have less bills for utilities, now, don’t you? Hmmm…. now that just seems like a no-brainer, doesn’t it?” Well put, Gobbler! I like how you think, friend.
Optimizing home sizes for all demographics
Saying all of this doesn’t mean that everyone needs to stop building huge houses. It just means that a thoughtfulness can be put into the functionality of space. A simplified lifestyle can come to anyone at any time is what was observed today. It isn’t so much downsizing, but optimizing and helping a client find a home that is going to fit the functionality of how they live once they are in their home and help them simplify their lifestyle by helping them achieve that by listening to what they want and then helping them become a home owner – no matter what stage of life they are in.
5 insights into building a culture with your remote teams
(OPINION / EDITORIAL) The end of pandemic lockdown is a possible reality, but creating a strong culture while dealing with a remote team is more critical than ever.
As more companies ponder the future of remote work, it’s going to be important to keep remote teams engaged with your business and brand. For the past 6 years, I’ve been a part of BKA Content, a award-winning company based in Utah, that has maintained a good reputation among its writers for creating an excellent remote working environment and known for its high standards.
According to Matt Secrist, co-founder and COO, BKA has over 600 independent contractors and 20 employees, all of whom work remotely. Over 200 of those writers have been with the company for two or more years. About 30 writers have been with the company for more than 6 years. It’s not easy to keep freelancers on board that long without some strong ties to the company.
Secrist states, “I think frequent communication…(makes) a huge difference.” I concur with this statement. BKA sends out a weekly newsletter to all its writers. After six years, I still enjoy reading it because it always gives relevant information. Their culture comes through in the newsletter. It’s not preachy. Sometimes, they have fun games and contests that create camaraderie and give us fun things beyond writing. The newsletter also keeps us up to date with AP grammar and other industry items. But it’s never a newspaper, so it’s quick to read. We also have a Facebook group in which we can interact. The leaders are committed to keeping the remote teams engaged.
Starting with the training modules, BKA creates a strong culture through organization and clear goals. Their strong onboarding process set standards right away. Their writers were not left to their own device. I worked closely with one person for the first few pieces I turned in, which is core to their success in keeping excellent writers. Their business has grown so much that they have created teams for certain accounts. Secrist estimates that they have more than 150 individual teams. I deal with one account manager for each team, which strengthens the bonds between people. We aren’t just email accounts, but real people working together.
Clear goals and standards
I believe one of the keys to BKA’s success is that it is transparent with its goals and standards. Writers are required to turn in a certain amount every week, which means it needs to be part of our routine. Every account has a style guide with detailed instructions for writing for that brand. We are encouraged to contact the account manager with questions. The account managers always respond in a timely manner with professionalism. The culture of BKA is positivity. Even though missed deadlines can have consequences, there is grace and flexibility. In six years, I can say that they have always dealt with me fairly, which is a core value of the company.
The leadership is always transparent with the writers. When we’ve had a hiccup with payroll, the CFO has always addressed it head-on and not prevaricated. It’s always been fixed as quick as possible. I had lost over $200 over a period of four months because one payment amount had gotten changed to $0 in the system. When I discovered it, the account manager had it corrected that day and added the amount to my next deposit. Dealing with issues, especially financial issues, quickly is key to keeping remote workers engaged.
Remote work is here to stay
Secrist supports my own insights by saying, (BKA has) “worked to build an online community where people feel valued and heard. Being kind to, invested in and interested in the people we rub shoulders with in a virtual setting has created an atmosphere of mutual respect.”
We may be seeing an end to the pandemic, but workers want remote work. Regardless of how that looks in your company, you have to address how to keep your remote teams engaged while giving them flexibility. Looking at other companies and how they do it can help you create a solid team who are on the same page.
Starting a new remote job? Here’s how to impress your team
(EDITORIAL) New world. New normal. New remote job? Here are three steps to help you navigate your new job and make a lasting first impression.
My past gig selling ergonomic furniture seems so much more meaningful these days. That’s a real aluminum foil lining on a horrible, deadly, terrifying situation, but I’ll take it.
For those of us who can keep up the grind for that daily bread (sourdough apparently) from home, we’re in da house like it’s a late 90s video. Or a much much much lamer early 2000s video aping late 90s videos.
It’s been weird. Intellectually, I know taking breaks to roast Brussels sprouts, hang my delicates, or weep uncontrollably into the living room carpet is NOT what I’m being paid for but…I’m doing it. And I can because I know my coworkers, superiors included, are doing the exact same.
We’ve already built up the kind of rapport that says ‘So long as XYZ gets done, organizing your spice rack between calls is fine, because we are all going NUCKING FUTS, and whatever keeps us from starting fires without driving up company costs is all gravy. Also here’s a picture of my dog’.
BUT, for those of us cranking the money mill in a whole NEW work situation… it’s gonna be… well. Not necessarily like that.
If my first off-color joke to my manager was over G-Chat instead of face-to-face, I can’t even IMAGINE what horror shows would go through my head if she say… went to go check her mail right as I hit send and just kinda left whatever it was I said about bras hanging there.
So what can you do to improve your new-person status when you can’t meet your team and cozy up face-to-face?
Imagine you’re taking a pre-covid19 bus. Some stranger taps you on the shoulder and says, “Hey, you wanna approve this invoice right quick?”
Not the worst thing you could hear on public transport by a long shot, but it’s still a little presumptuous, no?
That’s why you need to introduce yourself.
Not just in the general group chats or Zoom meetings. No one’s going to remember those (and there’s a 75% chance you don’t have your video on anyway).
Introduce yourself every time you ask someone new for something. Like this: “Hi colleague! I’m April, the new girl in 2nd shift goth ops, how are you? I had a quick question about our joy division, do you have a moment?”
I get that I’m an 87 year old biddy when it comes to matters of courtesy, but when you can’t actually see someone or offer to grab something from the communal fridge for someone, this stuff goes a LONG way. Bonus, you might get some extra positivity back! And we ALL need that.
Put that mouse wheel in reverse, what we’re gon’ do right here is go back. The cool thing about work chat-ware is that most versions will have a history you can scroll through! Your mission now is to creep through public, multi-person channels and see how your new peeps cheep.
You’ll get a great sense of who’s who, the general vibe, and even see frequent pain points and questions that come up before you have to ask about them (which you WILL).
Is this the kind of workplace where you can leave an ‘It’s Twerkin Tuesday!’ GIF, and get a whole bootylicious thread going to lift everyone’s spirits? Or do you work with more of an “Here’s an interesting article about twerking for spine health” kind of crowd?
This is how you find out.
Keep your own records.
Art Markman over at the Harvard Business Review mentioned a super fun and also true fact: “ Your memory for what happens each day is strongest around things that are compatible with your general script about how work is supposed to go. That means that you are least likely to remember the novel aspects of your new workplace” .
Ergo, it makes sense to keep a diary of everything that happens at work so you can get help with what you need most… because those ‘novel aspects’ are EVERYTHING, experience or no.
I personally suck at making my hands write as quickly as I think, so I suggest a diary in the form of Google docs, or even a private Tumblr/Twitter, etc, where you can hashtag what you need to look back at, and search your logs at your leisure later.
It’s not always easy to navigate a new position, even if you’re the naturally charming, adaptable type. Adapting to several major things at once is a lot for anyone! But hey, you’re doing the right thing by reading this as it is. Gold star!
Congrats on the new gig. Keep your head up, or whatever direction medical doctors recommend – you got the job. You’ve got this!
5 ways to grow your business without shaming the competition
(OPINION / EDITORIAL) We all need support as business owners. Let’s talk ideas for revenue growth as an entrepreneur that do not include shaming your competition.
The year 2020 has forced everyone to re-assess their priorities and given us the most uncertain set of circumstances we have lived through. For businesses and entrepreneurs, they were faced with having to confront new business scenarios quickly.
Perhaps you were forced to add virtual components or find new revenue streams – immediately. Regardless, this has been tough for everyone.
Every single person is having a hard time with the adjustments and at very different stages from others. We’re currently at the 6-month mark, and each of our timelines are going to look different. Our emotions have greeted us differently too, whether we have felt relief, grief, excitement, fear, hope, determination, or just plain exhaustion.
Now that we are participating in life a bit more virtually than in 2019, this is a good time to re-visit the pros and cons of the influence of technology and online marketing outreach. It’s also a great time to throw old entrepreneur rules out the window and create a better sense of community where you can.
Here’s an alluring article, “Now Is Not the Time for ‘Mom Shaming’”, that offers an example from about a decade ago of how the popularity of mommy bloggers grew by women sharing their parenting “hacks”, tips, or even recipes, and crafting ideas via online posts and blogs. As the blog entries grew, so did other moms comparing themselves and/or feeling inadequate.
Some of the responses were natural and some may have been coming from a place of defensiveness. Moms are not alone in looking for resources, articles, materials, and friends to tell us we’re doing OK. We just need to be told “You are doing fine.”
Luckily, some moms in Connecticut decided to declare an end to “Mom Wars” and created a photo shoot that shared examples of how each mom had a right to their choices in parenting. It seemed to reinforce the message of, “You are doing fine.”
I don’t know about you, but my recent google searches of “Is it ok to have my 3-year old go to bed with the iPad” are pretty much destined to get me in trouble with her pediatrician. I’m hoping that during a global pandemic, “I am doing fine.”
Now, comparing this scenario to the entrepreneur world, often times your business is your baby. You have worn many hats to keep it alive. You have built the concept and ideas, nurtured the products and services with sweat, tears, and maybe some laughs. You have spent countless hours researching, experimenting, and trying processes and marketing tactics that work for you. You have been asked to “pivot” this year like so many others (Sick of that word? Me too).
Here are some ideas for revenue growth as an entrepreneur (or at least, ideas worth considering if you haven’t already):
- It’s about the questions you ask yourself. How does your product or service help or serve others (vs. solely asking how do I get more customers?) This may lead to new ideas or income streams.
- Consider a collaboration or a partnership – even if they seem like the competition. “If you want to go fast, go alone. If you want to go far, go together.” – African proverb
- Stop inadvertently shaming the competition by critiquing what they do. It’s really obvious on your Instagram. Try changing the narrative to how you help others.
- Revisit the poem All I Really Need to Know I Learned in Kindergarten and re-visit it often. “And it is still true, no matter how old you are – when you go out into the world, it is best to hold hands and stick together.”
- Join a community, celebrate others’ success, and try to share some positivity without being asked to do so. Ideas include: Likes/endorsements, recommendations on LinkedIn for your vendor contacts, positive Google or Yelp reviews for fellow small business owners.
It seems like we really could use more kindness and empathy right now. So what if we look for the help and support of others in our entrepreneurial universe versus comparing and defending our different ways of doing things?
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