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Opinion Editorials

There’s something fishy in the marketing copy

There is nothing more gratifying than sifting through thousands of real estate listings and finding borderline offensive errors like these – they are always good for a laugh!

real estate marketing copy

real estate marketing copy
Have you read this week’s MLS and real estate ads, friends? If so, I am sure you spotted a lot of very funny bloopers, as I did. Is summer responsible for our laziness, or is it the afternoon keggers? You decide:


“Sushi screens for privacy” (How do you get the tuna to hold on?)

“Big turkey house” (Big turkey agent.)

“Traveling floors” (Apparently they took your IQ with them.)

“Surrounded by granary” (Talk about sowing your wild oats!)

“Work off the itches in the home gym” (Perhaps a new boyfriend would be better advised…)

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“Gun for the kids” (Yet another open house in Compton…)

“Ocean waves and sea hair” (Advertising poster  for a cruise on the Titanic.)

“View all models in hospital suite.” (No doubt due to a rise in the number of curling iron injuries.)

“Disappearing wall of gass” (I see you’ve met my dog.)

“Tiled from looking?” (Hammered from drinking?)

Get Outta Town!

“Seller purring on new roof” (Let me guess – Tennessee Williams’ interpretation of Fiddler on the Roof?)

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“Submit with clocks” (For timing your future in real estate? Tick…tick…tick…)

“Ash us” (I’d say you just burned your own career, pal.)

“Glossy black chair tails” (How do you train the raccoons so you can sit on them?)

 For Adults Only

“Bush clearance” (Ad in window at a West Hollywood waxing salon?)

That’s it for this week, folks. Remember: spell well and sell!

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Written By

I wear several hats: My mink fedora real estate hat belongs to Sotheby’s International Realty on the world famous Sunset Strip. I’M not world famous, but I've garnered a few Top Producer credits along the way. I also wear a coonskin writer's cap with an arrow through it, having written a few novels and screenplays and scored a few awards there, too. (The arrow was from a tasteless critic.) My sequined turban is my thespian hat for my roles on stage, and in film and television, Dahling. You can check me out in all my infamy at LinkedIn,, SherlockOfHomes, IMDB or you can shoot arrows at my head via email. I can take it.

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