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This Is It- The Must Read of the Month. “README”

blubodyorangebrain.pngI sometimes give link love because I feel an article informs, but every once in a while I find an article I think is good for the soul as well as informing. Interestingly, the article by Kris Berg got little commentary- maybe because it left people thinking the same way it did me. But just in case it was posted on a slow day and missed, I wanted to pull it back to the top.

This is my must read of the month…

Knowledge refers to the practical use of information. While information can be transported, stored or shared without many difficulties the same can not be said about knowledge. Knowledge necessarily involves a personal experience. Referring back to the scientific experiment, a third person reading the results will have information about it, while the person who conducted the experiment personally will have knowledge about it.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. Kris Berg

    June 26, 2007 at 11:12 am

    Thanks for the link, BR. It was such an amazingly self-evident concept, that I was embarrassed I really hadn’t been thinking in those terms before. I have little doubt that the vast majority of consumers will come to recognize the difference; as agents our challenge in the meantime will be to effectively communicate the idea in the context of our own value.

  2. B. R.

    June 26, 2007 at 11:17 am

    I think consumers are getting it, and as they do get it, more and more will speak up… but it will take time. Being available, good leadership by Brokers, and a bright light on all things “perception” will be the last word.

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