Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Opinion Editorials

Why real estate professionals should care about a secret Apple store, a trusted independent Austin news source covered a tip they’ve received regarding a possible Apple store opening in downtown Austin.

The brief reads, “A confidential source has tipped Auistinist off on a new Apple store possibly opening in the Scarborough building on Congress and 6th. Could it be true? Let’s look at the facts: An Apple logo sign was seen being loaded into the building. The windows are covered with black plywood, assuring complete privacy. Apple often leans towards interesting / historical spaces. Check! The iPad 2 comes out the same day SXSW starts, coincidence? It might be a pop-up store, seeing as the space is less square footage than is usually required. If it does turn out to be true, you heard it here first!”

Why should you care?

If you’re a commercial agent, you should care that Apple is moving in stealth. Apple is a trend setter in the tech world and elsewhere with several companies mimicking Apple’s retail patterns. Some directly copy their every move from their location’s required median income to their tenant improvement budgets.

If you’re a residential agent, you should care that average consumers understand this brief, can speculate in an educated manner, and are actually watching what is happening in various aspects of real estate. They’re not as clueless as many agents think.

As any type of real estate professional, it is interesting to watch what companies are doing, particularly when in stealth mode as Apple appears to be. If retail is closing all around you, the pinch will soon be felt, but if big boxes are popping up all over the place, the pendulum is swinging up.

Advertisement. Scroll to continue reading.

It might shock you, but consumers are actually excited about many real estate topics, not just Apple related, and not just retail.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. David Pylyp

    March 10, 2011 at 8:22 am

    Is it stealth? or Sound business practice.
    Blacked out store front instantly displaying signage would carry visual surprise. Fabulous Impact.. I Think that is professional marketing and crafty presentation.

    I wish that I had the same impact ability with my business.

    They have indeed created the ultimate following.

    David Pylyp
    Accredited Senior Agent Toronto Canada

  2. Jason

    March 10, 2011 at 11:58 am

    Great insight. Though I am not directly impacted by the new store, living in Michigan—I do think that the “moral of the story” is applicable beyond Austin and Apple. A company’s ability to set trends in the industry has a direct impact on our audience–potential home buyers. What they purchase, buy into, and consume has direct influence on decisions we make.

    Thanks for the post


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Commercial Real Estate

When considering whether you should lease your office space or buy, an industry expert outlines the questions you should ask yourself.

Business Finance

(Financial News) New data out could help your business pick the winner between office and retail space, as both are posting gains, but not...

Tech News

(Tech News) Commercial real estate shoppers and practitioners are finally catching up as a whole to the advances in technology and mobile device use...

Commercial Real Estate

(Commercial Real Estate) The commercial real estate sector has improved substantially since the economy crashed, but is now showing signs of slowing, but data...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.