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Entrepreneurs were made to stand out, 3 tips on how to do so in 2017

(BUSINESS ENTREPRENEUR) Use these tips to help you make a lasting impression and get noticed. Why blend in when entrepreneurs were made to stand out.

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Entrepreneurs stand up

Do you ever feel like you’re just another entrepreneur in a sea of business professionals? While entrepreneurs are a dime a dozen these days, it’s still possible to make your mark and stand out.

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But if you’re going to do it the right way, there are some things you need to know.

How to Make Yourself Stand Out

Standing out in a crowded field isn’t easy – it’s something you really have to work at. However, if you make it a big enough focus in your career, you’ll find that you’re always able to leave a mark – regardless of how noisy it is.

Mastering the following tips will help.

1. Create a Compelling Online Image

First impressions are everything in the business world. And while nothing replaces a face-to-face meeting, most first impressions are forged well before the shaking of hands. Chances are that, before you meet with someone, you’ve already researched them online – and vice versa. As such, you need to create a compelling online image if you want to stand out.

Your online image starts with your website.

Social media, advertising, and content marketing all play a role, but your website is one of the first things people will look at. Instead of using the same basic site layouts and templates that everyone in your industry is using, try something fresh. One new and compelling technique is to incorporate video into your homepage.

The stunning background video on the McQuarrie law firm website is a perfect example. Attorney websites are a dime a dozen, but this website clearly commands attention in a tasteful way. How you can do the same?

2. Be Willing to Learn From Others

It’s amazing how many entrepreneurs falsely believe that they can thrive on their own. You may have a good idea and possess more knowledge on a particular topic than anyone else, but you can’t thrive in a silo.

You must be willing to learn from others.

It’s the entrepreneurs who aren’t afraid to ask for help and study those around them that tend to stand out. The sooner you recognize this, the better off you’ll be.

3. Don’t Try to Do Too Much at Once

As an entrepreneur, it’s common to have dozens of different ideas in your head. And while there’s something to be said for throwing as much stuff against the wall as you can in hopes of having something stick, there’s also value in simplifying and narrowing your focus to the one or two things that you do best.

As Apple CEO Tim Cook says, “It’s easy to add. It’s hard to edit. It’s hard to stay focused. And yet we know we’ll only do our best work if we stay focused. And so the hardest decisions we make are all the things not to work on. There are lots of things we’d like to work on that we have interest in but we know that we can’t do everything great.”

If you can be one of the few entrepreneurs who understand the value in focusing on what you’re really good at, you’ll make a better impression on those around you.

Ditch the Chameleon Mentality

As an entrepreneur, there’s a lot of value in studying what other successful entrepreneurs have done. For example, if you’re in the tech space, you’d be wise to study what Steve Jobs did in his career, or what Elon Musk is doing right now. However, what you don’t want to do is mimic what others are doing. You should learn from other people without copying what they do.

It’s a fine line to walk, but it’s important, nonetheless.

#BeDifferent

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. When he's not consulting, glued to a headset, he's working on one of his many business projects. Follow him on Twitter and LinkedIn.

Business Entrepreneur

How to know when it’s time to go freelance full time

(ENTREPRENEUR) There may come a point when traditional work becomes burdensome. Know how to spot when it is time to go full freelance.

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Freelancing is often thought of as a mythical concept, something that is almost too good to be true. While it isn’t all about hanging out at home in your pajamas all day, being a freelance is something that is completely possible to be successful – assuming you do your homework.

Recently, a friend of mine who is a licensed esthetician was no longer happy with her position at the salon and spa she worked for. The set hours were becoming a burden, as was having to divvy up appointments between another esthetician within the salon.

She noticed an increasing number of people asking her if she could perform services (eyebrow and lip waxing) from her home, as they preferred not to go into the hectic salon. My friend also found an increase in requests for her to travel to bridal parties for their makeup, rather than the parties coming into the salon.

It was around this time that my friend began to seriously consider becoming a freelance esthetician, rather than a salon employee. After about six months of research and consideration, she decided that this was the best route for her.

Below are the reasons she felt ready to pursue this option, and if they resonate with you, you may be ready for a full time freelance career.

1. She had a number of built-in clients and a list of people she could contact to announce her at-home services. Doing this at the start of one’s career would be very difficult without a contact list and word-of-mouth references, so it’s important to have…

2. …experience! My friend had worked for a number of salons over the years, and had the experience of working with all different types of clients. She also learned what she liked and didn’t like about each salon, which were pieces that factored into her own work-from-home space.

3. Since she had years of experience and had done all of the necessary aforementioned research, she knew what was expected of her and knew that getting a freelance career off the ground wouldn’t be a walk in the park. Operating a freelance career is completely on you, so you have to be 100 percent dedicated to making it work – it won’t just happen for you.

4. Once she began thinking about this idea nonstop and became more excited, she knew it was time to move forward. At first, the “what ifs” were daunting, but became more positive as time went on. If the idea of being a freelancer elicits more smiles than frowns, definitely take the time to consider this option.

5. In addition to the clients she already had, she also had an amazing support system who helped her develop her freelance brand and get her at-home business up and running. Having a solid group of people in your life that will help you is crucial, and any offer for help should be appreciated.

Other things to consider are: do you have enough money saved in case the freelance venture takes longer than planned to take off? If not, maybe stick with the day job until you feel more financially secure.

Jumping into something too quickly can cause you to become overwhelmed and drown in the stress. Make sure you’ve covered every single base before making this leap. Good luck, freelancers!

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Business Entrepreneur

Entrepreneurs’ edge – working quality, not quantity hours

(ENTREPRENEURS) A huge advantage of the entrepreneur life is full control over your day – and using your hours wisely (and creatively) boosts productivity, even if it means sleeping in and staying up late. Think quality, not quantity.

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So often, we hear the phrase “quality, not quantity,” which can be appropriately used to describe ideas we give to our boss or the amount of effort we put into volunteering. The long and short of it is – don’t half-ass something because you think it’s fulfilling the need of “quantity.”

Quality is always so much more important when it comes to output in your job. Like, okay, great, you worked 11 gillion hours this month, but what did you actually accomplish? Did you finish endless busy work and take pictures for social media of how busy you are? Or did you grow your bottom line?

Over the years, we’ve heard a lot about flex hours and more working from home options, but a hot new idea is (you guessed it) quality hours, not quantity hours. Sometimes fitting into that 9-to-5 framework is satisfying the quantity aspect, but are we really being as productive as we should?

Many people argue that we should be working less in order to produce more. Wait, don’t leave, let me explain.

Does it really seem like the best idea to be working when your energy level is in the negatives? Probably not. This opens the door for more mistakes, less engaged work, and less output. If you’re a night owl and your brain fires on all cylinders when the sun has gone down, is it really worth focusing your work energy during the hours that your brain isn’t fully on?

If we work only when we know we’re going to be productive, we can really make the most of our time. Now, don’t get that confused with “sit around and wait for lightning to strike and THEN work,” it means schedule your tasks based on when your mind is typically the most productive.

When are you most productive? In the morning after you’ve had a quick job and some coffee? Or post mid-afternoon when you’re full-on awake? Jonas Downey pondered this question, and said, “I’m usually at my creative peak in the mid-morning and lose steam after lunch, so I shuffle my work accordingly. I do exploratory freeform stuff in the morning, and I save routine tasks (like implementing something I already know how to do) for the afternoon. I also have a rather short attention span, so I take tiny breaks a lot.”

He notes that working just to hit a certain number of hours is counterproductive, because in that time, there are likely to be hours worked when you are not at your best. Click To Tweet

Be honest – do you do your best work when your head is in the clouds, or when you show up to a task, raring to go?

Glorification of the 80 hour work week is dead in most circle, so consider scheduling yourself for times and days that your brain will cooperate with you instead of work against you and force you into menial work that feels like you’re accomplishing tasks!

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Business Entrepreneur

Is this normal (you wonder about your business)?

(ENTREPRENEURIALISM) It can be lonely not being able to openly ask potentially embarrassing questions about your business – there’s a way to do it anonymously…

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Entrepreneurialism is wildly rewarding – you are fully in control of the direction of your company, and you’re solving the world’s problems. But it’s also isolating when you’re not sure if what you’re experiencing is normal.

Sure, there’s Google, news networks (like ours), and professional connections to help you navigate, but sometimes you just want to know if something simple you’re seeing is normal.

Is Instagram Stories really where it’s at? Probably not if you’re a consultant.

Is it normal for an employee to attempt to re-negotiate their salary on their first day? Nope, but how do you keep the desirable employee without being bullied into new terms?

Do all entrepreneurs spend their first year in business as exhausted as a new parent? Sometimes.

You have questions, and together, we can share our experiences.

We have a brand new Facebook Group that is already wildly engaging, active, and you’d be amazed at how selflessly helpful people are – and we invite you to be one of them.

Want to anonymously ask a question about something you’re unsure is normal or not?

Click here to submit your question, and we’ll select as many as possible to discuss in the Facebook Group!

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