Entrepreneurs stand up
Do you ever feel like you’re just another entrepreneur in a sea of business professionals? While entrepreneurs are a dime a dozen these days, it’s still possible to make your mark and stand out.
But if you’re going to do it the right way, there are some things you need to know.
How to Make Yourself Stand Out
Standing out in a crowded field isn’t easy – it’s something you really have to work at. However, if you make it a big enough focus in your career, you’ll find that you’re always able to leave a mark – regardless of how noisy it is.
Mastering the following tips will help.
1. Create a Compelling Online Image
First impressions are everything in the business world. And while nothing replaces a face-to-face meeting, most first impressions are forged well before the shaking of hands. Chances are that, before you meet with someone, you’ve already researched them online – and vice versa. As such, you need to create a compelling online image if you want to stand out.
Your online image starts with your website.
Social media, advertising, and content marketing all play a role, but your website is one of the first things people will look at. Instead of using the same basic site layouts and templates that everyone in your industry is using, try something fresh. One new and compelling technique is to incorporate video into your homepage.
The stunning background video on the McQuarrie law firm website is a perfect example. Attorney websites are a dime a dozen, but this website clearly commands attention in a tasteful way. How you can do the same?
2. Be Willing to Learn From Others
It’s amazing how many entrepreneurs falsely believe that they can thrive on their own. You may have a good idea and possess more knowledge on a particular topic than anyone else, but you can’t thrive in a silo.
You must be willing to learn from others.
It’s the entrepreneurs who aren’t afraid to ask for help and study those around them that tend to stand out. The sooner you recognize this, the better off you’ll be.
3. Don’t Try to Do Too Much at Once
As an entrepreneur, it’s common to have dozens of different ideas in your head. And while there’s something to be said for throwing as much stuff against the wall as you can in hopes of having something stick, there’s also value in simplifying and narrowing your focus to the one or two things that you do best.
As Apple CEO Tim Cook says, “It’s easy to add. It’s hard to edit. It’s hard to stay focused. And yet we know we’ll only do our best work if we stay focused. And so the hardest decisions we make are all the things not to work on. There are lots of things we’d like to work on that we have interest in but we know that we can’t do everything great.”
If you can be one of the few entrepreneurs who understand the value in focusing on what you’re really good at, you’ll make a better impression on those around you.
Ditch the Chameleon Mentality
As an entrepreneur, there’s a lot of value in studying what other successful entrepreneurs have done. For example, if you’re in the tech space, you’d be wise to study what Steve Jobs did in his career, or what Elon Musk is doing right now. However, what you don’t want to do is mimic what others are doing. You should learn from other people without copying what they do.
It’s a fine line to walk, but it’s important, nonetheless.
Before starting that startup, consider these factors
(ENTREPRENEUR) Building your own startup and being your own boss sounds tempting, but be sure you make these considerations before starting out.
A lot of people, myself included, are looking for different options for new careers. Maybe it’s time to place some faith in those back-burner dreams that no one ever really thought would come to fruition. But there are some things about creating a new startup business that we should all really keep in mind.
While you can find any number of lists to help you to get things going, here’s a short list that makes beginning a new business venture a monumental effort:
- You need to have a unique idea with an impeccable execution. Ideas are a dime a dozen. But even the goods ones need the right business-minded person behind it to get things going for them.
- Time, time, and more time. To get a startup to a point where it is sustainable and giving you back something that is worthwhile, takes years. Each of those years will take many decisions that you can only hope will pan out. There is no quick cash except for a lottery and you have to be extra lucky for those to get you anything. This whole idea will take years of your life away and it may end in failure no matter what you do.
- You have to have the stamina. Most data will show you that startups fail 90% of the time. The majority of those are because people gave up on the idea. You have to push and keep pushing or you’ll never get there yourself. Losing determination is the death of any business venture.
- Risk is a lifestyle. To get anywhere in life you have to risk something. Starting a business is all about risking your time and maybe your money to get a new life set up. If you can’t take risks for the future then you can’t move up in the business world.
- Bad timing and/or a bad market. If you don’t have a sense for the market around you, which takes time and experience (or a lot of luck), you won’t make it. A keen business sense is absolutely necessary for you to succeed in a startup. Take some time and truly analyze yourself and your idea before trying something.
- Adaptability is also a necessity. The business world can be changed at the drop of a hat, with absolutely no warning. Rolling with the punches is something you have to do or every little change is going to emotionally take a toll on you.
- Lastly, not all of this depends upon your actions. If you start something that relies on investors, you’re likely going to get told “no” so many times that you’ll feel like it’s on repeat. Not everything is dependent upon your beliefs and whims. You need to be able to adjust to this and get people to see things from your point of view as well. But ultimately, it’s not all about you, it’s also about them.
These are just a few ways that starting a startup could stress you out. So, while the future could be bright, stay cautious and think twice before making any life changing decisions.
LA-based, Armenian-born Style Coach discusses female entrepreneurship
(ENTREPRENEURSHIP) Style Coach discusses starting her own business, becoming an international female entrepreneur, and lessons learned from Armenian culture.
About the author: Anaïs DerSimonian is a writer, filmmaker, and educator interested in media, culture, and the arts. She is Clark University Alumni with a degree in Culture Studies and Screen Studies. She has produced various documentary and narrative projects, including a profile on an NGO in Yerevan, Armenia that provides micro-loans to cottage industries and entrepreneurs based in rural regions to help create jobs, and self-sufficiency, and stimulate the post-Soviet economy. She is currently based in Boston.
Varduhi Movsisyan–an LA-based, Armenian-born, London-educated certified Style Coach–is on a mission; to help folks everywhere gain the confidence they need to achieve their greatest goals. And to look good while doing it.
So, what exactly is a Style Coach?
“A Style Coach is a lifestyle professional that combines personal styling with life coaching.” Says Vard–known professionally as VARD/MOV.
“A Style Coach helps people to select and style clothes and accessories that work for their body, coloration and personality AND helps individuals gain the confidence and skill set to dream big and achieve their goals.
Her multifaceted approach encompasses everything from color analysis, body shape styling, and closet audits to deep, intimate conversations that uncover a client’s true self-image and motivations. Sometimes, Vard says, her work is more counseling than it is styling.
But the two are more connected than you might think.
Vard, who decided to move to London and change careers a few years ago, started her professional journey as a teacher in the capital city of her homeland of Armenia. Soon, she opened her own teaching center–and got her first taste of the entrepreneurship thrill.
“All the time I spent listening to and empathizing with my students, focusing on building productive habits and a sustainable wellbeing, has actually worked to my benefit as a Style Coach. It gives me a leg up on my stylist counterparts, who can tend to think they know what’s best for a client before truly getting to know them.”
While the school teacher to personal stylist entrepreneur pipeline isn’t particularly common, Vard says switching careers to fashion without losing the aspects of teaching that made her feel fulfilled has given her the motivation as an entrepreneur to hit the ground running.
“I’m not exaggerating when I say that you could spend 24 hours a day building your own business and you still wouldn’t have enough time in the day. That’s why it’s so important to find a career path that you are not only good at or you care about, but one that provides deep fulfillment–you need that deep connection to your craft because it will undoubtedly also become your personal life. “
While Vard operates virtually out of Los Angeles, she also doesn’t mind meeting clients in-person in Los Angeles, London, and Armenia–to name a few. In addition to her cosmopolitan travel habits, she also incorporates this mindset into the philosophy of her work.
Instead of shedding her home culture to blend in with the rest of the LA fashion circuit, Vard leverages aspects of her heritage that she sees as “transferable strengths” to inform her work as a Style Coach.
When asked about what Vard sees as “transferable strengths”, she has a lot to say:
“From the Genocide, to Soviet rule to modern wars, Armenians have been through a lot–and as a people, they are beautifully resilient. Throughout my travels, I still maintain that Armenians are some of the most generous, hospitable, welcoming people you will ever meet–and more importantly, they know how to enjoy life’s happy moments to the fullest. An Armenian will bring a bouquet of flowers and a box of chocolate to every outing, even if it’s just to their friend’s house down the road.”
As an Armenian myself, it made me happy to hear that the traditions of my culture were being leveraged by Vard to help folks from a variety of backgrounds.
“As a Style Coach, I love bringing this philosophy to my work–teaching clients how to make a sweet event out of every moment you can. We can all learn a lot from the Armenian mentality, like seeing the beauty in everything and not sweating the small things. You can be tough and resilient without losing the softness and charm that make you YOU.”
A hardworking, self-made, and philosophically-unique entrepreneur, VARD/MOV truly blends style with innovation–and shows that you don’t have to have a background in business or management to follow your passion and launch an exciting new business.
The official launch of VARD/MOV–her 2.0 rebranded business–launches on June 1st.
3 types of clients to fire as a freelancer (without feeling guilty)
(ENTREPRENEUR) Being a freelancer, it can feel like a luxury to fire a client, but there’s a few clear signs they’re not worth your time.
Freelancers often bend over backward to accommodate clients, many times to the detriment to the freelancer. Bad clients are toxic. It’s never easy to say “you’re fired” to anyone, but as a freelancer, sometimes, you need to weigh the cash value of a client against your time, mental health, and sleepless nights. Here are some reasons you can fire a client without feeling guilty.
Clients who aren’t paying on time
Clients who don’t pay or avoid you when there’s a problem need to go. You waste a lot of mental energy chasing down payments and juggling your bills. I know it can look like a bird in the hand kind of situation, but if your client isn’t paying your bill, the bird isn’t really in your hand. My best clients have been with me for over five years. Both consistently meet the payment schedule. Not to say there haven’t been glitches, but they’ve always taken the initiative to explain and got it fixed right away.
Clients who become more demanding without offering more payment
There are always jobs that need to be done right away or need more work. A client who puts demands on your time without compensation is hurting you. When you say yes to one thing, a short deadline, you’re putting other work off. You may be able to deliver to other clients within their deadline, but if you’re tired and grumpy, will it be your best work? High maintenance clients who want to micro-manage are another type of client you may want to kick to the curb. At the very least, raise your rates to account for the extra time it takes to mentally deal with them.
Clients who don’t act professionally
You need to set good boundaries with clients who may be your friends. It’s hard to find that line, but if you don’t set up good professional rules at the onset, you’re going to find yourself doing more for a client out of “friendship.” You’ll become resentful because you’re doing favors and not getting anything in return. Clients who violate contracts aren’t any better, regardless of any outside relationship.
It isn’t easy to fire a client. It’s your paycheck on the line. If you’ve got a bad client, think about the hours you waste worrying about them. Believe me, they are not spending the same energy. Use your energy to find better clients who appreciate you and your work.
Opinion Editorials2 days ago
Is there a proper time and place for saying “I love you” at work?
Opinion Editorials1 day ago
Writing with pen and paper may mean your smarter than your digital peers
Business Marketing2 weeks ago
The use of offline marketing can still be advantageous in a digital world
Business News2 weeks ago
How to apply to be on a Board of Directors
Opinion Editorials1 day ago
5 reasons using a VPN is more important now than ever
Opinion Editorials1 week ago
3 reasons to motivate yourself to declutter your workspace (and mind)
Business Entrepreneur2 days ago
Before starting that startup, consider these factors
Business Entrepreneur1 week ago
Having client difficulties? Protect yourself with an exit strategy clause