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Fascinating entrepreneur’s tale of bridging East and West

This is the fascinating story of how an ambitious young woman went from studying neurosurgery to dominating the cultural consultancy world in a few short years.

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A quickly obvious contrast

When you first meet Monica Moffitt, you can’t miss her smile, it is brilliant and sincere, and it lights up any room, so when this tall, young, African American gal shakes your hand and hands you a business card, the contradiction that is Moffitt becomes immediately evident, as her Texan smile contrasts the Chinese characters all over her card. She’s used to the curiosity, and I could tell she almost enjoyed it when I looked up from her card to her face. I was immediately fascinated.

Moffitt is the founder of Tianfen Consulting, a cultural consultancy which separates itself from other consultancies by being more than just an HR branch for Western companies trying to branch out into the East and vice versa, no, the team handles general management, human resources, marketing and general business, emphasizing the nuance of the human to human business interactions.

Her company helps small to medium businesses into the Asian and American markets, and helps them to understand everything from how to hold a meetings, professional protocol, and entry routes. Moffitt is one of perhaps 100 people in America that works in an extremely tiny specialized niche, helping high net worth individuals in Asia to take advantage of the EB-5 visa for immigrant investors which is a method of obtaining a green card for investing at least $1,000,000 in America, creating at least 10 jobs.

What most Americans don’t know about the Chinese

Moffitt says that there are two primary traits of the Chinese people that most Americans are not aware of. First, she says that they really do understand American culture, and the majority will speak English to you on the street, and will often ask you your thoughts on current American politics.

She notes they are the “friendliest people on the planet,” which she says confidently, having traveled all around the globe, visiting nearly every continent. “It’s like southern hospitality times one thousand. If you are lost and ask someone on the street where to go, even if they’re late for work, they will physically walk you there themselves.”

When she lived in China for the first time and told people she was from Texas, she said with a chuckle that they always ask two things – “do you like Bush, and do you know Yao Ming?”

Moffitt confessed that like most Americans, when she first visited China, she had a preconceived notion that she would be a giant and would be the only black person, but she was surprised to find that she didn’t stand out the way she had feared, as there is quite a large African population in China, which is where people often assumed she was from.

From business analyst to entrepreneur

If you’re not already intrigued by Moffitt, there’s more – her background reads like an Aaron Sorkin movie about an Ivy Leaguer who followed her dreams. Her mother was fascinated with Japanese art, and gave Moffitt a Japanese middle name, so her affinity for Asian cultures started at an early age. Although she consults on all Eastern nations, she speaks most frequently about China, and she narrowed down her affinity when her best friend dared her in high school to dump Latin classes and take Chinese, to which she said, “I will if you will.” Her friend dropped it, but Moffit just kept going with her studies.

After graduating from a prestigious private school in Dallas, Moffitt sought to be a neurosurgeon and “save the world,” adding “that was always the plan.” She went off to Vanderbilt and began studying to become a neurosurgeon, but she continued pursuing her Eastern Asian studies. When she flirted with the idea of dropping neurosurgery, her father was conflicted, and her mother encouraged her to follow her heart.

So she finished Vanderbilt with a BA in East Asian Studies and Chinese, moved to China, and at age 21 began teaching at a University where the students were all a year or two older than her. Due to a family illness, Moffitt moved back to Texas and took what she intended to be a short term job before she left for China once again, but she spent six years excelling at an international IT firm as a business analyst for global software. Her mentor at the IT firm mentioned to her that the company offered tuition reimbursement, so Moffitt enthusiastically asked if she could get her PhD in Chinese Literature, but was met with a stern “no,” so she settled for pursuing her MBA from the University of Texas at Dallas.

Moffitt discovered that UTD had a very specific program, International Management, which differs from the standard International Business programs, in that it focused on the people side of the business, and human organization development. She finally found a way to combine her psychology and neurosurgery background (the human side) with her cultural and language studies (the cultural side) in the form of a MBA (the business side) to specialize in marketing and consumer behavior across international boundaries.

With her MBA in hand, Moffitt left the corporate world and launched her consulting firm, and as she handles Eastern nations, and one of her partners handles Latin America, the firm has an impressive global footprint, all because of a high school dare and an offer for tuition reimbursement.

Business Entrepreneur

If you’re easily distracted, you’re more likely to thrive as an entrepreneur

(ENTREPRENEUR) If monotony and boredom at work- well bores you, it’s possible you may fit with the other entrepreneurs with a quick and constantly changing career.

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When Bill Gates was a kid, he knew he liked messing around with code. He couldn’t have known how it might evolve, but he was willing to live in the distraction, focusing on details when needed, but always learning, moving on, taking risks and growing in the process.

Some of the most successful folks among us are not content to sit and make widgets every day. They cannot thrive in a detail and focused work environment. So, it may come as no surprise to know that people who are more easily distracted are also more likely to thrive as entrepreneurs.

According to this study, if you are intelligent and get distracted more easily, those two qualities combined will likely enhance your creativity. And, that creativity and ability to use distraction as an advantage can be channeled to create new things, jobs, companies, etc.

For those of us who are more easily distracted, who enjoy doing different things every day, and who like learning, a recent article in the Harvard Business Review suggests a good option is to find a career path that provides the right amount of distraction and which is a great fit for your personality. If you do that your talent is more likely to be apparent because you are playing to your strengths. Also, if you are working in your sweet spot you will be more productive and motivated.

Maybe not surprisingly, the top job for those who live in distraction is entrepreneur. The term “easily distracted” often comes with a negative connotation, but considering an entrepreneur is taking risks, making things happen and creating companies, ideas, products that may have never existed, this spins that idea on its head. Entrepreneurs are the chief cooks and bottle washers of the world. They ideate, create, hire and inspire. None of that is possible in a monotonous work environment.

“Unsurprisingly, meta-analyses indicate that entrepreneurs tend to have higher levels of ‘openness to experience,’ so they differ from managers and leaders in that they are more curious, interested in variety and novelty, and are more prone to boredom — as well as less likely to tolerate routine and predictability,” according to the HBR story.

Other careers that are great fits for those of us (me included) who enjoy distraction are PR/Media Production, Journalism and Consultant. What these fields all have in common is, there is never a dull moment, switching from task to task is pretty commonplace, and you will do well if you can be a generalist – synthesizing information and weeding out the unnecessary.

Not sure where your strengths lie? Here’s a quick quiz to give you some feedback on how curious you really are.

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Business Entrepreneur

How can a small business beat a large competitor moving in next door?

(BUSINESS) How do you stand out when a big competitor moves to your neighborhood? Reddit has a few suggestions – some obvious, some not so much.

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Small businesses, especially restaurants have been hit hard by lockdowns. Many closed for good this year, and those that are still hanging on are in a precarious position as their local economies shift.

Last week, a user on r/smallbusiness asked a timeless question that is especially relevant right now. Reddit user longbottomjr writes: “We have a strong competitor moving in next door in a few months. Our restaurant is one that pays the bills but […] I feel that if this new competitor takes up enough market share we will lose our restaurant. Can anyone chime in with resources/ideas I can use to help put together our plan of action?”

Comments quickly pointed out what common sense would dictate.

First, ensure the basics are covered. Being clean, quick, friendly, and high quality will take you far, no matter what competition you’re up against. And as u/horsemullet said, “Customer service also happens before someone walks through the door!” So make sure that your online hours, contact info, menus and social media accounts are up to date and accurate.

Another point emerged that is less intuitive: Competing businesses will naturally gravitate towards similar locations. This is a well-established phenomenon known within game theory as Nash’s Equilibrium. In the restaurant industry, this is actually a good thing. It brings entirely new customers to the area and ultimately benefits all the other nearby businesses, too.

Take advantage of the attention by offering something other spots don’t, like loyalty rewards, specials, unique offerings, or meal deals.

Speaking of the area, a great way to stand out from larger competitors is to build relationships with the community you serve, as u/sugarface2134 emphasized. “In my city there are two Italian restaurants in the same location – just across the parking lot from each other. We always pick the smaller one because the owner truly makes you feel like a member of the family.”

That’s an advantage of being a small, local business that all the money in the world couldn’t buy. Get to know your customers personally and you will not only create loyal regulars, but friends as well.

One of the top rated responses, from u/seefooddiet2200, made an often overlooked but critically important point.

“Talk to your staff and see if they have any ideas. These are the people that are working every single day and may know one or two ‘annoying’ things that if they were switched would make things easier. Or maybe they see that there’s specific things people ask for that you don’t serve. Every single [one] of your employees is a gold mine of insight, you just need to be open to listening to them.”

That is applicable to any business owner who wants to improve their practices.

Ask employees what they think, especially the ones who have stuck around a long time. Not only do they know the ins-and-outs of their jobs, but this builds rapport and trust with your staff. A good boss realizes that employees are more than their job descriptions. They have valuable thoughts about what’s working and not working, and direct access to customer’s opinions.

Good luck, u/longbottomjr! We’ll be rooting for you.

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Business Entrepreneur

How a newly funded coffee delivery startup is thriving during COVID

(REAL ESTATE MARKETING) Seattle’s Joe Coffee finds successful funding in hyper specific clientele and operations even mid-pandemic. But how did they do it?

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Joe Coffee delivery

Amidst a pandemic, you might not expect a small company with limited clientele to thrive. Yet, Joe Coffee, a Seattle-based delivery service, is doing just that.

Joe Coffee, an aptly named coffee runner, has received millions in funding, a large chunk of which was raised mid-pandemic. Their mission is simple: to bring coffee from smaller shops to local consumers, especially without endangering either party.

There’s a lot to be said about Joe Coffee’s valuation and mission, but what’s more intriguing is their unlikely success.

A food delivery service that focuses on coffee may not seem that niche, but when you look at Joe Coffee’s determination to stick to the Seattle area, coupled with its staunch resolve for frequenting smaller shops (e.g., not Starbucks), the service begins to look pretty specific–and, in an economy that honors sweeping solutions, this is a welcome change of pace.

The way their service works is fairly simple: Joe Coffee provides shops with signs and information on how to order through the Joe network, then consumers are able to download and order through a mobile app on all of the usual platforms. Joe Coffee takes a nine percent cut of the order total, credit card fees included.

In return, customers are able to order from their favorite, local, non-chain coffee shops, both supporting them and sustaining their caffeine addiction at a time where alertness is paramount and grouchiness is all too common.

What’s truly interesting about Joe Coffee’s example is that it demonstrates an availability for small services with extreme specificity in terms of operating capacity. By sticking to unique businesses in a relatively small metropolitan area (as opposed to, say, multiple cities), the service is more likely to be successful in execution and delivery, thereby solidifying its relevance to both consumers and businesses alike.

And, by playing into the need for curbside pickup or home delivery these days, Joe Coffee only furthers the perception that its service is necessary.

If the country begins to reopen–whenever that happens–it will be no surprise to see Joe Coffee maintain a relationship between consumers and smaller businesses in the Seattle area. For anyone offering a similarly niche service, this is a perfect example of a company to which you should pay attention.

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