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The region of the USA that’s about to boom (look out, Silicon Valley)

(ENTREPRENEUR NEWS) Who needs the Silicon Valley when this place is fast-becoming a startup mecca?

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Good ol’ amber waves of grain

Who needs the Silicon Valley when the Midwest is fast-becoming a start-up mecca?

There really IS no better time that than now to cultivate your startup dreams! And lest you think that means picking up and moving (to the Silicon Valley or Austin, Texas or anywhere else identified as the Promised Land) when in reality you are living in Ohio, then think again! There is plenty of evidence supporting that the Midwest is distinguishing itself as a new startup land-of-opportunity.

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The place to be

Venturebeat, which knows a thing or two about startups and why they are successful, points out in a recent article that “there are more entrepreneurs building billion-dollar companies in the Midwest today than in the past 50 years combined.” I don’t feel that is a coincidence. In fact, says VB:

“It is only a matter of time until Midwest cities surpass recent emerging venture cities like Shanghai, Stockholm, and Mumbai to rival Silicon Valley.”

What’s more, rather than being the “next big thing” (a worn out phrase if ever there was one), the startup market in the Midwest is happening now. Experts feel the number of new startups keeps doubling: 1,800 companies two years ago. Nearly 4,000 this year. And that’s just in Ohio. It’s no understatement to say there are plenty of investment opportunities in the Midwest, and they are on par with those found in other geographies.

The hook

Whoever coined the term “Silicon Prairie” should get cappuccinos for life. That is, if you can find one in Iowa, Missouri, Nebraska, Kansas or any other Midwestern city looking to reinvent itself as the new Silicon Valley. According to recent article in The Hustle, “scores of techies are flocking to cities like Lincoln, Des Moines, and Kansas City in hopes of increasing their company’s chance of survival.” So what is it that is pulling entrepreneurs off the West coast and transplanting them to the  Midwest? Is it something in the water? The standard-of-living? The people? Probably a combination of all three. Plus that unknown variable often referred to as the “X factor.”

Consider: the 2015 median home price in San Francisco [the current tech mecca] was about $1.1 million. That means, I don’t know, about $200,000 down and maybe a monthly mortgage of $4,000 a month. Hustle compares that to Lincoln, NE, where the median home was just $158,000. I know what you’re thinking, “Yeah but it’s LINCOLN, Nebraska.” OK, granted but I also know that these days most entrepreneurs need only a laptop and an internet connection to make waves and hit upon something big. Anything else you feel you need access to is relative.

Look and you shall find

I mentioned earlier called the “X-Factor.” For every entrepreneur it is something different. The thing that elevates your company (or even yourself) from one level to the next. Maybe for you the X-Factor won’t be in Lincoln, Nebraska but it might be in Columbus, Ohio. What is certain is that a company can access, build, and deploy world-class technology from anywhere.

Call me silly, but if you’re an entrepreneur with a fledgling company in 2016, you’re overlooking a huge caveat if you don’t consider building it in the Midwest!

#MidwestBoom

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

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Business Entrepreneur

What to consider when relocating your business near the holidays

(ENTREPRENEUR) When can you pack everything up without disrupting operations, going offline, and sinking your sales? The answer may surprise you.

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If your business has outgrown its current space, it may feel like there’s never a good time to think about relocating. When can you pack everything up without disrupting operations, going offline, and sinking your sales? The answer may be during that post-holiday slump.

Though the holiday season is marked by increased shopping and general economic activity during the run-up, once the holiday season actually begins, we tend to see a slowdown that leads to low first-quarter profits. Decreased profits during this period don’t mean we’re looking at an overall economic slump, but rather that everyone is recuperating from holiday spending sprees, while companies assess and prepare to launch their start-of-year marketing strategies. It’s a time of renewal and reconsideration, from an economic perspective.

If you’re thinking about relocating your business this holiday season, you’re on track for decreased business disruptions, but that doesn’t mean you have an easy road ahead of you. Here’s what you need to know to execute the move smoothly.

Have a loose timeline

One of the most challenging things about relocating is that it can be hard to predict how long it will take to properly execute your move. That means, even if you tell your customers you’re relocating, you shouldn’t expect to give them a hard re-opening date. Rather, the length of time it takes to move tends to hinge on a number of factors, including distance, size of your business, infrastructure issues, and regulatory concerns, not all of which are easily predictable.

You’ll also want to leave some buffer time when planning your move because you can’t predict problems that might arise with the moving company. Bad weather or a broken-down truck can delay a move, especially if you’re working with a small company. Moving companies may also offer you a lower rate if you’re flexible with your move dates.

Consider your employees

Another question you’ll want to ask before moving is, “Where are my employees in all this?” Some companies firmly believe in giving employees holidays off, even if it means closing a profitable business like a restaurant during an otherwise profitable time. Other companies, however, typically assume employees will be in the office during or immediately after major holidays.

Regardless of your usual philosophy, you need to determine what role your employees will play in your move.

While they shouldn’t be responsible for the physical process of moving, do you expect them to participate in packing and setting up the new location? You should be clear about your expectations while recognizing that moving is outside the scope of typical job duties. You also will need to budget to pay your employees during this downtime while also financing the move, even though you won’t be bringing in a profit.

Mind the locals

If you’re primarily an online business, you may not have to worry about how relocating will impact customers – other than some downtime, these individuals will be minimally affected. However, for businesses that run a brick-and-mortar storefront, changing locations can have implications for your community relationships.

If you move outside your original area, for example, you may lose customer goodwill or even sacrifice some of your customer base altogether. Depending on the service you provide, they may come back, or they may find another option closer to home.

The holidays are a busy time in general, but they’re an unusual time for businesses since economically it’s the pre-holiday period that’s actually the most hectic. Take advantage of this imbalance to move your business with the least fuss during the last few days of the year or at the start of the first quarter. You’ll be pleased to find how smoothly a company move goes when customers are otherwise occupied.

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Business Entrepreneur

Choose your startup business partner wisely

(ENTREPRENEUR) Creating a startup business with a friend sounds amazing, but consider carefully if you may be better off as friends.

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Young couple working on startup together.

So, you want to be your own boss? Maybe get out and into a new career to crawl out from under the corporate drone motif? What better way to do it than to go into a startup business for yourself?

Hundreds of Americans have ideas that could turn into a new career. But not as many have the support structure, either financial or social, to make these dreams become a reality. A few of these people might look for someone to go into business with to help with the financial burden.

Can you think of a better way to start off a new business than with your best friend by your side? I sure as hell can.

My best friend and I get along great in our personal time. We’re both zombie horror nerds. He’s straight, I’m gay. He’s a cop, I’m an out-of-work geophysicist/bartender/writer – the jokes don’t quit with us. Our typical nights together include drinking at bars and smacking the other one upside the head as deemed necessary. We’re both slightly better than Neanderthals some days. And most importantly, neither of us should be trusted to work together.

Now of course that’s probably more specific to my situation, but let’s just realize that finding two people who can be the closest of friends and business partners is pretty rare.

There are a few people who have figured it out though and you can find a number of pointers online for new/established startup companies. A few of these tips include lots of structure to try and keep the fun at home and the business in the office, clearly defining roles, honest open communication, and strictly defining fiscal expectations.

So basically, it’s like committing to another marriage, which is what another set of people do for their startup business as well. Numerous married couples have put together careers and their relationships, and a great many of them are very successful.

So, if you have someone who you can commit to another potentially lifelong relationship with, and you trust to follow all of these rules, then go for it.

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Business Entrepreneur

4 easy ways to keep track of inventory this holiday season

(BUSINESS ENTREPRENEUR) Feeling overwhelmed by your inventory this year? Use these three simple tips to keep your stock managed for the end of the year.

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Man scanning inventory with tablet in one hand and a scanner in the other.

2021’s retail holiday season is in full swing. With it comes waves of purchases and shipments, both in stores and online. Holiday inventory management is essential to get the best handle on the continuous rushes. Organization, strategy, and automation are the 3 main steps to stay on top of inventory this year. Deliberate use of these will create a better setup for the coming months.

1. Organize

Organization takes many forms. In the stockroom, a messy workspace will slow down sales and shipments, making the entire store inefficient. However, with the right classifications, labeling, and management, the stockroom can become the leanest place in the store.

First, stores must have a point-of-sale system that can cleanly organize everything into actionable data, according to Software Advice. When a transaction occurs, the system logs it and, from there, employees can get a better understanding of what inventory is selling fastest.

In the back, employees can change the inventory layout to prioritize items that are selling well. Keeping that area fully staffed at all times may be the best move during the retail holiday season rush. For instance, employees can categorize clothing by material, size, and color.

The store will need to use a full-featured inventory management system. With it, employees can accurately track what goes in and out of the store through scanning barcodes and logging shipments. With a better handle on what consumers need, its location in the stockroom and better tracking, backorders, and sellouts can decrease.

2. Strategize

Retailers must have a clear strategy for holiday inventory. Otherwise, the rushes and high demands and orders can easily overwhelm employees and result in lost revenue. We are already seeing orders falling behind due to multiple shortages, including chips and even, employees themselves. Combined with organization, a plan should involve prioritizing customers’ needs and interests and increasing item accessibility.

Just as employees can organize the stockroom based on what consumers will be buying the most, they can also rearrange the store to put those items toward the front. That way, people can get what they’re looking for right away. This strategy will work online as well — where the site advertises the popular items on the main page.

Then, based on what POS and inventory management systems report, managers can order more sought-after items ahead of time. At home or in person, consumers get what they want without frustration, while retailers know the exact numbers in their inventory.

Another crucial area to focus on is in-store pickup. Some consumers don’t want to pay for shipping. Instead, in-store pickup ships their order to the nearest retail location, where they can quickly claim it. Especially during the holiday rush, designating a separate section for these items will be essential for a strategic inventory.

3. Automate

Automation is a broad topic when it comes to holiday inventory. With this wide scope, though, retailers can integrate countless systems to conquer the rushes more effectively. Helpful gadgets and organization equipment include Internet of Things sensors and big data. They will go a long way in monitoring inventory at all times.

IoT sensors are small and practical. While they can attach to any items in the stockroom, they’ll be invaluable for everyone along the supply chain to use. The sensors show merchandise’s exact location and specifications, which an inventory management system will automatically present in actionable ways.

When retailers use the information from sales and inventory, it falls under the category of big data. With the right analytics and prediction software, employees can use this data to understand coming trends and better understand what they’ll need to order and when.

If businesses — retail and warehouses alike — are looking for an efficient way to find stock without wasting time, they can use robots to retrieve it. These autonomous robots cut down on search times when they know the exact location based on IoT sensors or barcode scanning.

4. Make Post-Holiday Changes

The work continues even after the retail holiday season ends. However, businesses can take steps to optimize their setups for months afterward to keep drawing people in through next year’s holiday season.

The first step is to declutter. Get rid of things that will no longer be a priority to most consumers. A sale or clearance section is an efficient way to profit from obsolete inventory.

Then, it’s time to step back and reevaluate the landscape. What has changed for consumers? What new trends are emerging? Social media will be invaluable to track how customers want to spend their money in the coming year. It’s also a critical place to build an e-commerce presence for the future.

A Lasting Central Inventory

Year-round, but especially during the holiday season, inventory must be a critical factor for any retailer or warehouse. With better organization, strategy, and automation, the workplace can run more smoothly. These factors will also improve communication across the supply chain, making the holidays a profitable breeze for all retailers.

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