Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Finance

Are you looking after your intangible resources?

Is your company using its resources to the fullest or are you letting intangible resources slip away? Data reveals that the focus remains on tangible assets and not keeping up with the shift toward intangible assets every company has.

intangible assets

intangible assets

Are you minding your intangible resources?

My Asset Tag asks, are you investing in the right places? When you think about your business, do you think about it in terms of what you have or what you do?

Does the “what you have” line of thinking include items like customer relationships, workforce, and trademarks? If not, you could be missing out on your greatest assets: intangible assets.

Tangible assets can include cash, property, and equipment; whereas, intangible assets might include things like goodwill, customer lists and brands. My Asset Tag states, “during the past 25 years, intangible assets have supplanted tangible assets as the key value drivers in the economy.” And yet businesses continue to focus on tangible assets. Perhaps because these are the things that can “make or break a company,” but I would argue without a good brand and workforce your company will not survive long either.

Big brands’ intangible resources

My Asset Tag gives several examples of big businesses market value: how Apple, Google, and Coca-Cola spend their money on tangible versus intangible assets and it is clear that the intangible assets are the bulk of their market value.

Advertisement. Scroll to continue reading.

For example, Coca-Cola’s approximate market value is $179.9 billion. They have approximately $5.1 billon in tangible assets and a whopping $174.8 billion in intangible assets, and still companies like Coca-Cola are more concerned with money, equipment, and payments that are owed rather than the lucrative intangible assets.

What does this mean for your business?

Perhaps it is worth taking another look at how your business manages, funds, and assesses intangible resources. Which intangible resources are key in driving your business? What processes are in place for managing these resources? And how many resources are devoted to managing and expanding these valuable intangible assets in the future?

By taking stock of your resources and figuring out what you can do to utilize them better, you could be saving your business time and money.

Advertisement. Scroll to continue reading.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Finance

Business owners are no strangers to placing bets on their own success, but retirement planning shouldn't be risky.

Business Entrepreneur

Being a freelancer, it can feel like a luxury to fire a client, but there's a few clear signs they're not worth your time.

Business Entrepreneur

As a small business, it's imperative that customer satisfaction be a main priority. One way to do this is keep your word on shipping...

Business Entrepreneur

Small businesses should support other small businesses. This website lists indie alternatives to the most popular software.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.