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Millennials shedding Apple iPads in favor of less mainstream tablets?

In studies, Millennials’ buying habits are shifting, and not toward popular products, but away from them in favor of technologies their parents don’t have.

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Millennials spending cash on technologies, but which?

Millennials, also called Generation Y is traditionally defined as people born between 1980 and 1995, but as there is no consensus yet as to what the following generation is called, they are being studied as a younger segment of Millennials to include people born as late as the early 2000s, as they too have massive purchasing power, even if through their parents.

Studying their buying habits is interesting, and a new trend is emerging, as noted by The Buzz Marketing Group who studies the generation and specializes in youth marketing. According to the firm, Apple is no longer cool, and is “too popular to be popular” in the age group of people born in 2003 or later, who are opting for technologies their parents don’t have.

The generation has a very hipster attitude toward technology in which once something is popular, they want the next big thing. We would assert that it has more to do with their parents having Apple technologies given their domination in the market, which makes it uncool to them.

So what are the young people buying?

So where are the youths going? The youngest of the Millennials (which will eventually be called something else)? People 20 and under are gravitating toward the less popular tablets, the new tablets, spelling challenges for Apple and a vulnerability in the market someone like Microsoft could take advantage of.

Tablet-News.com asserts that the Microsoft Surface could very easily become “the object of desire of the future.” Regardless of what tablets the young buyers want next, the trend is away from the most popular, so by the holiday season this year, high school and college kids will be asking for something other than an Apple, according to The Buzz Marketing Group.

It’s not just tablets, it’s smartphones as well, with young people trending toward phones like the Samsung Galaxy and away from the iPhone, so the future of technology purchases is shifting, and as a forward looking indicator, this could spell quite a different scene in the next five years.

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Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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2 Comments

2 Comments

  1. rolandestrada

    January 21, 2013 at 1:39 pm

    Anything is possible. We’ll see once the Surface has had a full year to generate sales. MS was expected to sell just 500,000 to 600,000 Surface tablets in the December 2012 quarter. By comparison, Apple will be selling iPads in the millions. If the Surface is to compete in 2013, MS will have to greatly increase it’s distribution channels beyond it’s own stores.

    Apple also has quite a jump in the enterprise market. They claim 94 percent deployment or testing by Fortune 500 companies. Genentech for instance has just over 14,000 iPads deployed worldwide.

  2. rolandestrada

    January 22, 2013 at 12:27 am

    Well, well, well – can this be a trend? From Appleinsider – According to data released by Kantar Worldpanel ComTech on Tuesday, iOS accounted for 51.2 percent of all U.S. smartphone OS sales for the 12-week period ending on Dec. 23, 2012, up over 7 percent from 44.9 percent in 2011. Opinions are like noses. Everybody has one.

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Tech Gadgets

Samsung nudged out of the top smartphone seller spot by Huawei

(TECH GADGETS) Huawei beats Samsung as the top seller of smartphones for the first time ever — but can they keep it up? How will COVID change the smartphone market?

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When you think of a best-selling smartphone, pretty much anything from Samsung or Apple tends to come to mind. During the second quarter of 2020, though, Huawei–a Chinese company–takes that title.

This is a surprising disruption of what we’ve come to expect from smartphone sales, no less so because of the United States’ ban on technology products from China. Indeed, Engadget points out that 70 percent of Huawei smartphone sales occurred within China, something that plenty of manufacturers thought would spell a significant hit for the company.

Huawei themselves actually predicted a 20 percent drop in smartphone sales during 2020–a figure that both failed to come to fruition (the company’s sales only dipped by five percent during the second quarter of 2020) and was heavily influenced by the ban. Nevertheless, their sales topped even Samsung’s during this quarter.

The smartphone company’s success can be attributed, at least in part, to China’s swift response to the Coronavirus pandemic, thus capping the sharp decrease in smartphone sales seen worldwide during 2020. By selling largely internally, Huawei was able to best their own predictions of doom and propel their brand forward.

These sales don’t come without some drawbacks. One major aspect of the tech ban on China is that Huawei phones cannot ship with the Google Play Store app or proprietary apps installed–something that virtually every other Android phone can do with free reign. This is a situation that is unlikely to change under the current administration.

Additionally, Samsung is set to release new products in the third quarter of 2020, so they expect to top Huawei once again. Surely, Huawei’s success may very well be a fluke insofar as they were able to maintain sales in a market in which every other company saw dramatic changes to their numbers.

Perhaps the most notable takeaway from this situation is Huawei’s circumstantial timing. In a world where smartphone sales took a backseat to hand sanitizer panics and mask shortages, Huawei was in the right place at the right time by marketing to home-based buyers. As this pandemic progresses and the tech ban on China tightens, it will be interesting to see how–or if–China continues to innovate in this way.

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Tech Gadgets

Recording your smartphone’s screen is easier than you think

(TECH GADGETS) Screen recording your mobile device is a valuable trick, but not many people realize how easy it is. Here is how it’s done.

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Recording your smartphone’s screen may seem like a gimmick at best, but there are some pretty valid applications for a screen recording, be they demonstrations of technology, walkthroughs for your mom to watch at Christmas, or documentation of a particularly hilarious thread on Twitter. Here’s how you can record your phone’s screen if you have an iPhone or Android.

Firstly, keep in mind that not all phones have a screen-recording option. If you’re running an iPhone 4 from 2010, you’re out of luck. More pressingly, most Androids don’t allow you to record the screen without downloading a third-party app–something that, thankfully, will be fixed later this year when Android 11 drops. We’ll cover both an Android 11 and a prior versions method so you Android folks don’t get left out.

If you have an iPhone that’s running iOS 11 or later, though–that’d be anything from the iPhone 5 up–the process of recording your screen is exceptionally simple, if a little tricky to set up the first time.

From the Settings app, you’ll need to open the Control Center option, tap Customize Controls, and tap the plus icon next to Screen Recording. This adds the Screen Recording option to your Control Center.

Once you’ve done that, you can open the Control Center–by swiping down from the top-right corner of the screen (iPhone X and up) or swiping up from the bottom of the screen (iPhone 8 and prior) and tap the circle-within-a-circle icon to begin recording your screen’s contents after a three-second countdown.

You can stop the screen recording by tapping the red icon at the top of your screen and then confirming the choice, after which point the recording gets saved to your Photos app.

Android 11 users have a similarly easy way to record their screens. To activate your screen recording widget, swipe down from the top of the screen to open notifications, then swipe down again to expand the menu into settings. Swipe right until you find the Screen record option, then tap it and follow the on-screen prompts. You can then tap Start to begin recording the screen; when you’re ready to stop, swipe down again and tap Tap to stop.

For Android users who aren’t using Android 11, there are a few free apps you can download from Google Play to record your screen. AZ Screen Recorder and Super Screen Recorder are both free to use for recordings with no watermarks and no time limits, and while both are ad-supported, you can avoid these ads by paying for the professional versions if you like.

Keep in mind that using any third-party app to record your screen can result in that app sharing your data. While it isn’t likely that your data will include the recording itself, it’s probably best to avoid recording any sensitive information if you aren’t using the Android 11 screen recording feature.

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Tech Gadgets

Get rid of mosquitos this summer with this non-toxic, killer light

(TECH GADGETS) Brace yourself, folks. There’s a new mosquito killer in town, and guess what? It doesn’t use toxic chemicals or citronella.

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They’re so ubiquitous that many states claim them as their official state bird. They’re recognized as being arguably the most deadly animal in the world. They spread disease, incite ire and wrath, and ruin summer picnics. Scientists call them “Culicidae,” but we know them by their street names. They’re the common mosquito, and suffice to say, we all hate them with every fiber of our being.

But here’s the problem. As much as we hate the little suckers, getting rid of them is an almost impossible feat. Sure, you can spray yourself from head to toe with toxic chemicals to ward them off. So what if you wind up growing an extra limb in the process? You can use that spare hand to slap the surviving bugs. Or here’s another idea: did you know that mosquitoes are attracted to carbon dioxide? And you know what makes you give off extra carbon dioxide? That’s right. Running. So skip the afternoon jog and you should be right as rain. What’s a little extra paunch when trying to stop the spread of malaria?

Then there’s citronella. Don’t even freakin’ get me started on citronella. Is it all natural and safe? Sure, of course it is…but you know what else is all natural? Cyanide. But nobody is over here advocating for using cyanide to end all of your mosquito woes. I mean, yeah, it’ll make you not care about them anymore. But it doesn’t exactly mean it’s good for you. (Author note: seriously, please don’t take cyanide. I really don’t have to elaborate on this, do I?) While citronella is a known mosquito repellant, its scent is nothing short of vile. If you have citronella candles burning at your next cookout, you can say goodbye to both the flying pests and myself. It’ll keep both of us away. Guaranteed.

Then there’s this new product, which is apparently a novel way of attacking the mosquito problem head-on. Combining a special type of ultraviolet LED light, which is evidently downright irresistible to mosquitoes, with something called “bionic temperatures” (which means literally nothing to me, and my mad Googling left me empty handed on the definition of this term), this device is evidently the miracle tool that we’ve all been waiting for. Evidently these bionic temperatures boost the range of this light, sending off a beacon that summons skeeters both far and wide.

At the risk of sounding like an infomercial — but wait, there’s more! Then this nifty little device literally sucks the nasty bugs into its body with a peripheral vortex (a fancypants way of saying it’s a spinny air trap) and get this: it desiccates the everliving heck out of them. Oh yeah. That would be the “physical air-drying” storage box at the base of the machine. So, in summary, this device hails mosquitoes like a dinner bell, goes all twisty sucky vortex, then mummifies the little suckers. Nice.

And yes, friends. It’s safe and all natural, but totally not in the cyanide-which-kills-you-dead kind of way. It’s also quiet, non-toxic, non-polluting (also very valid considerations!) and the best part? It doesn’t reek of citronella. Apparently this magical little mosquito killer can be had for a ridiculously low price on the vendor’s website (another author note: totally not a shill, just really hate both mosquitos and citronella) of just about $30. So if you were thinking about having a barbeque this summer and you wanted to socially distance yourself from the mosquitoes, why not give this product a try? After all, nothing says you’re living the plague-free life quite like a coronavirus-ridden summer full of dehydrated mosquitos, right? Right.

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