Millennials spending cash on technologies, but which?
Millennials, also called Generation Y is traditionally defined as people born between 1980 and 1995, but as there is no consensus yet as to what the following generation is called, they are being studied as a younger segment of Millennials to include people born as late as the early 2000s, as they too have massive purchasing power, even if through their parents.
Studying their buying habits is interesting, and a new trend is emerging, as noted by The Buzz Marketing Group who studies the generation and specializes in youth marketing. According to the firm, Apple is no longer cool, and is “too popular to be popular” in the age group of people born in 2003 or later, who are opting for technologies their parents don’t have.
The generation has a very hipster attitude toward technology in which once something is popular, they want the next big thing. We would assert that it has more to do with their parents having Apple technologies given their domination in the market, which makes it uncool to them.
So what are the young people buying?
So where are the youths going? The youngest of the Millennials (which will eventually be called something else)? People 20 and under are gravitating toward the less popular tablets, the new tablets, spelling challenges for Apple and a vulnerability in the market someone like Microsoft could take advantage of.
Tablet-News.com asserts that the Microsoft Surface could very easily become “the object of desire of the future.” Regardless of what tablets the young buyers want next, the trend is away from the most popular, so by the holiday season this year, high school and college kids will be asking for something other than an Apple, according to The Buzz Marketing Group.
It’s not just tablets, it’s smartphones as well, with young people trending toward phones like the Samsung Galaxy and away from the iPhone, so the future of technology purchases is shifting, and as a forward looking indicator, this could spell quite a different scene in the next five years.
January 21, 2013 at 1:39 pm
Anything is possible. We’ll see once the Surface has had a full year to generate sales. MS was expected to sell just 500,000 to 600,000 Surface tablets in the December 2012 quarter. By comparison, Apple will be selling iPads in the millions. If the Surface is to compete in 2013, MS will have to greatly increase it’s distribution channels beyond it’s own stores.
Apple also has quite a jump in the enterprise market. They claim 94 percent deployment or testing by Fortune 500 companies. Genentech for instance has just over 14,000 iPads deployed worldwide.
January 22, 2013 at 12:27 am
Well, well, well – can this be a trend? From Appleinsider – According to data released by Kantar Worldpanel ComTech on Tuesday, iOS accounted for 51.2 percent of all U.S. smartphone OS sales for the 12-week period ending on Dec. 23, 2012, up over 7 percent from 44.9 percent in 2011. Opinions are like noses. Everybody has one.