New word of mouth tools
New ways to get the word out about your company pop up every day. It’s also no secret that consumers and even businesses love to share information about great finds – be they locations, businesses, or products. Consumers love to give and receive recommendations from people they trust and even from strangers. These days, personal recommendations go a long way in spreading the word about a location or business, from the cutest coffee house in New York City to the best water park to visit on a hot, summer day in Arizona. No matter the type of business you own, the important question is whether your customers are recommending you to others or if your company is one of their favorite spots or businesses.
Everplaces is an iPhone app that allows users to collect and save their favorite locations and businesses, and it can be accessed from anywhere with internet access. Whether users are traveling abroad, domestically, or just exploring their own neighborhoods, they can add their favorite places or places they’d like to visit one day. Once they’ve added their favorite places and businesses, they can then categorize them and add notes, making their lists relevant, visual, and personalized.
More than just collecting favorite locations
But the Everplaces app is more than just collecting favorite locations; it’s also about sharing recommendations and networking with likeminded consumers. Users can then browse through others’ visual collections and add to their own lists of places they want to go, restaurants they want to try, and friendly boutiques they want to visit.
Everplaces users can then upload their personal recommendations via Twitter and Facebook and they can send them to their friends through text and email messages. Everplaces is centered on users discovering the next great place, so they’ve implemented Google Maps so it can be saved instantly—even if the user can’t stop right then and wants to come back later.
What this means to a small business owner
So, what does this mean for you as a small business owner? Essentially, it means you have one more way to connect and network with consumers and one more way to make use of user-generated, word-of-mouth marketing. It also means that you can create an account and collect your own favorite places, perhaps places and business that are complementary to your own.
Everplaces may be a young company, but it’s quickly building steam and is sure to garner quite a following. After all, it’s visually appealing, network-oriented, and free to download and use. Consider it free user-based marketing, which is one kind of marketing that consumers respond to well.