Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius


Amazon Kindle Fire accounts for over half of all Android tablets

The Amazon Kindle Fire is the most popular Android tablet with the runner up in popularity barely competing with Amazon’s numbers. New data outlines the tablet’s explosive growth in a short period.

Amazon Kindle Fire on fire

According to new comScore data1, the Amazon Kindle Fire has doubled its share in the tablet market in the past two months from 29.4 percent share in December 2011 (just a month after its debut) to 54.4 percent share in February 2012. ComScore asserts that the Kindle Fire is already establishing itself as the leading Android tablet by a wide margin.

The second most popular Android tablet is the Samsung Galaxy Tab with a market share of 15.4 percent in February, followed by the Motorola Xoom with 7.0 percent share, and the Asus Transformer (which is currently under fire for poor quality) and Toshiba AT100 rounding out the top five with 6.3 percent and 5.7 percent market share, respectively:

Size matters

Tablet adoption in America continues to rise, which comScore notes is in part due to price and feature preferences introduced to the market, with screen size as the most obvious differentiator between tablet devices. The Apple iPad is 10″ while the Sony S1 is 9″ and the Amazon Kindle Fire is 7″ with the newly discontinued2 5″ Dell Streak.

According to comScore, “Analysis of page view consumption by screen size found a strong positive association between screen size and content consumption. Specifically, 10″ tablets have a 39-percent higher consumption rate than 7″ tablets and a 58-percent higher rate than 5″ tablets.”

Advertisement. Scroll to continue reading.

Advantages of tablets

Tablet purchases in general are rising rapidly, boosted by strong sales during the Christmas holiday season. From grade schools to universities, educational institutions are also beginning to use tablets in instruction and with students. Meanwhile, laptop and smartphone owners are frequently adding a tablet to their repertoire, owning multiple devices, particularly for mobile use. Tablets are booming, there is no question.

But the technology is not without flaws. Although the Amazon Kindle Fire now owns just over half of the market, there are several problems3 ranging from poor sound quality to the problem of “fat fingers” in that items can be difficult to navigate unless touched in the smallest of areas, just a few pixels wide. The Kindle Fire screen is also said to be much more prone to breakage than a reader like the Nook.

Regardless of problems with any technology, the adoption rates are extremely high and rising, and regarding Android tablets, the Kindle Fire is by far the most popular of them all.

Advertisement. Scroll to continue reading.
Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Opinion Editorials

It has become a running joke that AI can't create hands or feet, instead creating nightmare fuel. What's the real reason for this?

Tech News

(TECHNOLOGY) The digital revolution of the past few decades has brought us many life-altering, innovative technologies, but these 7 take the cake.

Opinion Editorials

(HOW TO) In small business, the concept of utilizing cutting-edge technology feels like a pipe dream. But it doesn’t have to be that way.

Tech News

(TECH NEWS) Another instance of "technology is amazing:" this minimally invasive eye implant has opened new doors for sight restoration surgeries for the legally...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.