Connect with us

Housing News

AG Flash Poll results – the Realtor brand & NAR politics

Published

on

AG Flash poll results

This is the first time in quite a while that our polling has resulted in a series of answers that border on shocking. Last week, we asked three questions about the Realtor brand via poll.

We asked who is most responsible for the REALTOR® brand, if the messaging behind the brand is effective and if the National Association is more liberal or more conservative?

The results:

Analysis of the results:

Who is most responsible for the Realtor brand? This question was asked to determine whether the industry feels that they themselves are responsible for ushering the brand or if they hold their local, state or national association responsible. While many people indicated the brand responsibility lies on themselves, an overwhelming 59% noted that the National Association of Realtors is responsible. Perhaps because of the sheer size and power of the NAR in comparison to state or local associations, the majority feel it is up to them to manage the brand.

As the saying goes, with great power comes great responsibility. As people hold the NAR accountable for the brand, 77% believe the messaging behind the Realtor brand is ineffective with the implication that the NAR is not managing the brand suitably according to the AG Flash Poll.

We all know that the NAR is a large organization with many moving parts, so we thought it would be interesting to ask if people perceive the NAR as more conservative than liberal. The majority answered that they feel the association is more conservative which is intriguing given the sheer diversity of NAR staff, so we wonder if this perception is based on policies or interaction with staff? If the perception were true that the NAR was centrist, the poll would have been more balanced than skewed to conservative.

We sought to ask these questions not knowing that so much emphasis would be put on the national level, but even in comments unrest was implied. All three questions are based on Realtors’ perception, so it might not be true that the NAR is conservative in nature, but members believe it to be so, and true or not, they believe NAR is responsible but not effective with the Realtor brand.

These results are curious- if all real estate is local, then why so much emphasis on the national level?

We’re now asking new questions about Realtors’ perceptions on consumer expectations and invite you to take the quick poll.

Continue Reading
Advertisement
13 Comments

13 Comments

  1. Ken Montville

    May 11, 2010 at 4:18 pm

    Interesting stuff. I understand NAR is contemplating raising dues to cover the cost of increasing “public awareness” as the NAR calls it. I wonder how many Realtors would say it’s NAR’s responsibility to build the brand when they are doing so with member’s dues dollars.

    I think the liberal/conservative question might be misunderstood. If I had answered the poll, I might have misunderstood the question to mean “the members” of the NAR. I can’t believe a lot of respondents actually interact enough with staff at NAR to form an opinion about the liberal/conservative orientation.

    Still, interesting results.

    • Benn Rosales

      May 11, 2010 at 4:24 pm

      Ken, you have it correct, it’s on the whole. The analysis is simply posing food for thought on what may drive that perception.

  2. Sam Chapman

    May 12, 2010 at 1:28 pm

    I think the NAR campaign has been a waste of time and money. The same thing goes for “I am a Texas REALTOR.” I don’t think the public cares and that is mainly because they don’t know that to be a REALTOR, a licensed agent must be a member of NAR. It is similar to many disignations. I coule put AAGG on my business card and nobody may ever ask what it stands for, which by the way is all around great guy!

Leave a Reply

Your email address will not be published. Required fields are marked *

Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

Published

on

Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

Continue Reading

Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

Published

on

aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

Continue Reading

Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

Published

on

zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!