Combining tools
It is not uncommon for companies within the same industry to recognize an overlap in their offering, leading to a partnership, as is the case with Goomzee who helps agents go mobile with their mobile messaging technology and ReachFactor who has built an innovative reputation platform for real estate professionals.
The partnership offers Goomzee customers free access to ReachFactor’s reputation utility and agents’ contact and lead forms are enhanced with their ReachFactor ratings, while ReachFactor users will see “Goomzee” as a new publishing channel where they can sync their reputation scoring.
We reported in depth on ReachFactor’s launch and noted that the company offers “a variety of unique features that are innovating the directory concept, starting with the idea that they serve as an interactive profile for agents to use rather than a database of agents they want consumers to come search through- it acts as a verification source that can be embedded in a website or Facebook.”
We praised ReachFactor’s innovative check-in feature that is the Foursquare of real estate, giving users a way to legitimize and give context to the properties they preview or visit. ReachFactor was named in the 60 Genius Brands to watch in 2012 list.
Goomzee, who was named in the Genius30 Power Moves of 2010 is well known for their Realty Connect marketing platform. Using text messaging technology, Goomzee delivers property information to consumers directly to their phones.
The two companies both aim to help real estate professionals to improve loyalty with customers which makes their partnership perfectly intuitive.
Formal announcement
Press release to be made public this week:
Goomzee and ReachFactorTM Partner to Help Agents Win More Profitable Business, FasterGoomzee, the leading provider of mobile IDX, search and at-property lead capture solutions servicing over 200,000 agents, has selected real estate agent reputation platform ReachFactor to help agents improve their online reputation and visibility and turn millions of in market prospects into highly profitable customers.
Under the terms of the agreement all of Goomzee’s agents will have free access to ReachFactor’s reputation utility. When an agent opts-in, Goomzee will automatically populate reputation data into ReachFactor and pull an agent’s ratings into its mobile market suite. An agent’s contact and lead forms will be enhanced with the agent’s ratings as well. All agents using ReachFactor will see “Goomzee” as a new publishing channel to which they can automatically sync their bona fide reputation.
“The empirical evidence we’ve gathered for over a year now shows that consumers who find agents after looking at our reputation data form quicker, more loyal bonds with agents than consumers who discovered the same agents via traditional marketing tactics,” says Suresh Srinivasan, ReachFactor’s CEO. “Partnering with a market leader like Goomzee makes sense because we have thousands of overlapping customers and Goomzee’s services are proven to generate high quality leads. We can deliver an instant win to every agent using the services.”
Agents using Goomzee report that 20 to 50 percent of all follow-ups with prospects result in a meeting with 100 percent customer satisfaction and lead accuracy. By embedding an agent’s reputation into the entire consumer experience, agents can subtly influence the consumer’s perception of them even before meeting. The result is that agents will have earned trust and loyalty from the get go, reducing the likelihood that the consumer will shop around.
“Consumers expect star-type ratings on businesses of all types before they make a final decision,” says Mike Sparr, Goomzee’s CEO and Founder. “It was clear to us that integrating ReachFactor’s comprehensive ratings statistics into our public-facing products would help our agents instantly establish loyal bonds with the leads we deliver each day. We wanted to embrace the reputation platform we think will set the industry standard.”
About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more visit us online at https://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.About ReachFactor
ReachFactor is a patents-pending reputation platform for use by real estate agents and organizations to foster better consumer engagement and more loyal consumer relationships. Prospective home buyers and sellers who browse data collated by ReachFactor can rely on a comprehensive, nationwide database of verified facts about real estate agents so they can quickly make the right selection. ReachFactor is one of AGBeat’s 60 Genius Brands to watch in 2012. To learn more visit reachfactor.com or call toll free 1-877-470-7794.
