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Coleen DeGroff
January 15, 2011 at 8:59 pm
Lani – thanks for keeping us updated. With Move/msn being the 800 pound gorilla what does that mean for strength of syndication efforts of the other 2 major players?
Bob Wilson
January 17, 2011 at 3:04 pm
They will trail Move.
AOL’s biz model now is one of content generator and the amount of content they create is staggering. The roll out of AOL’s Patch.com and their presence at Inman is simply the precursor to the announcement that Move’s syndication arm will be bringing listings to a Patch.com sub-domain near you.
Like it or not, the days of the agent web site on page 1 on Google are numbered for most. But they will have plenty of opportunities to advertise on the networks that will have displaced them.
The myth that is “hyperlocal” that has been propagated by too many of the RE marketing gurus (ironically with no real online marketing experience of their own) will be exposed, as these niche sites dont have the ability to compete on a search engine with the big brands.
Go big or go home.
Agent for Movoto
January 17, 2011 at 2:05 pm
It’ll be interesting to see what Zillow does next . . . . Yahoo! is not the most glamorous partner, and Z’s agent reviews feature is making a pretty big splash.