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Stagers get creative with promoting their services, can you?

Salem, Oregon interior staging

interior design stagingAt a recent vendor fair in Salem, Oregon, staging company Creative Concepts and Contracting challenged attendees to guess what they thought it would cost to stage a one bedroom model home. Rather than hand out pamphlets promoting staging services, CCC asked attendees to interact with them and get creative with their thought process in how their services work.

Guesses for the staging fee ranged from $75 to $2,700 and guesses for the furniture rental costs ranged from $35 to $45,000 per month.

To educate their clients, CCC did a follow up blog not only announcing the winners, but outlining how the staging process works:

What’s involved in a staging a home?

  • Initial consultation with owner or real estate agent
  • Plan a design that optimizes floor plan
  • Submit plan to owner and obtain a home staging agreement
  • Shop for furniture with the correct size and style for the home
  • Make sure lighting is added correctly in each room
  • Art, rugs, bedding, and decor is added

Once everything is purchased (or pulled from our inventory) it is:

  • wrapped and packaged
  • loaded onto our truck
  • moved to the staging location
  • unwrapped
  • set up in the home
  • things that looked great on paper or in the store, don’t always work!
  • ironing, hanging, cleaning
  • take pictures and analyze how it looks in photos
  • adjust decor, furniture placement if needed
  • take pictures again
  • edit photos and submit to agent if professional photography is not hired

Once the home is set up we frequently help:

  • create video tours
  • help with agent tours
  • promote the property with our blog or a youtube video

And when it is sold we

  • wrap and pack everything up
  • load it into the truck
  • move it back to our warehouses
  • unwrap it
  • repair and clean it if necessary
  • put it back on shelving or in totes until the next time it goes to work!”

Are you doing the same?

How are you defining your services to your clients without simply saying “I help buyers and sellers” or some other generic phrase? How are you educating consumers and challenging them to interact with your brand?

CC Licensed image courtesy of jagwired via Flickr.com.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

10 Comments

10 Comments

  1. Margaret Oscilia

    April 21, 2010 at 4:10 am

    @agentgenius Stagers get creative with promoting their services, can you? https://bit.ly/cO5fOW

  2. Real Estate Feeds

    April 21, 2010 at 4:30 am

    Stagers get creative with promoting their services, can you?: Salem, Oregon interior staging
    At a recent vendor fa… https://bit.ly/c2h9GZ

  3. Margaret Oscilia

    April 21, 2010 at 8:46 am

    Thanks for the mention! Want to stress one aspect of this story. We almost didn’t attend this vendor fair — we hadn’t staged these units and the staging wasn’t our work or style. Initially we felt like it was a losing situation, but wanted to maintain our relationship with the real estate agent and meet other agents too. We were able to turn into a win-win with a little creativity and it was a fabulous time!

  4. Creative Author

    April 21, 2010 at 1:02 pm

    Stagers get creative with promoting their services, can you?: Rather than hand out pamphlets promoting staging .. https://bit.ly/bA4arJ

  5. BHG Real Estate

    April 21, 2010 at 6:50 pm

    Stagers get creative with promoting their services, can you? (@agentgenius) https://ow.ly/1BeYD

  6. Erica Ramus

    April 21, 2010 at 9:51 pm

    Hmmm… I thought I was reading a post about staging and it turned into a thought provoking post about informing clients what WE DO.

    Good idea. I have been writing “forever” a how-to booklet for my sellers and for my buyers (one for each) explaining what we do and how they can help us do it.

    Have to just do it now.

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