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Stagers get creative with promoting their services, can you?



Salem, Oregon interior staging

interior design stagingAt a recent vendor fair in Salem, Oregon, staging company Creative Concepts and Contracting challenged attendees to guess what they thought it would cost to stage a one bedroom model home. Rather than hand out pamphlets promoting staging services, CCC asked attendees to interact with them and get creative with their thought process in how their services work.

Guesses for the staging fee ranged from $75 to $2,700 and guesses for the furniture rental costs ranged from $35 to $45,000 per month.

To educate their clients, CCC did a follow up blog not only announcing the winners, but outlining how the staging process works:

What’s involved in a staging a home?

  • Initial consultation with owner or real estate agent
  • Plan a design that optimizes floor plan
  • Submit plan to owner and obtain a home staging agreement
  • Shop for furniture with the correct size and style for the home
  • Make sure lighting is added correctly in each room
  • Art, rugs, bedding, and decor is added

Once everything is purchased (or pulled from our inventory) it is:

  • wrapped and packaged
  • loaded onto our truck
  • moved to the staging location
  • unwrapped
  • set up in the home
  • things that looked great on paper or in the store, don’t always work!
  • ironing, hanging, cleaning
  • take pictures and analyze how it looks in photos
  • adjust decor, furniture placement if needed
  • take pictures again
  • edit photos and submit to agent if professional photography is not hired

Once the home is set up we frequently help:

  • create video tours
  • help with agent tours
  • promote the property with our blog or a youtube video

And when it is sold we

  • wrap and pack everything up
  • load it into the truck
  • move it back to our warehouses
  • unwrap it
  • repair and clean it if necessary
  • put it back on shelving or in totes until the next time it goes to work!”

Are you doing the same?

How are you defining your services to your clients without simply saying “I help buyers and sellers” or some other generic phrase? How are you educating consumers and challenging them to interact with your brand?

CC Licensed image courtesy of jagwired via

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Margaret Oscilia

    April 21, 2010 at 4:10 am

    @agentgenius Stagers get creative with promoting their services, can you?

  2. Real Estate Feeds

    April 21, 2010 at 4:30 am

    Stagers get creative with promoting their services, can you?: Salem, Oregon interior staging
    At a recent vendor fa…

  3. Margaret Oscilia

    April 21, 2010 at 8:46 am

    Thanks for the mention! Want to stress one aspect of this story. We almost didn’t attend this vendor fair — we hadn’t staged these units and the staging wasn’t our work or style. Initially we felt like it was a losing situation, but wanted to maintain our relationship with the real estate agent and meet other agents too. We were able to turn into a win-win with a little creativity and it was a fabulous time!

  4. Creative Author

    April 21, 2010 at 1:02 pm

    Stagers get creative with promoting their services, can you?: Rather than hand out pamphlets promoting staging ..

  5. BHG Real Estate

    April 21, 2010 at 6:50 pm

    Stagers get creative with promoting their services, can you? (@agentgenius)

  6. Erica Ramus

    April 21, 2010 at 9:51 pm

    Hmmm… I thought I was reading a post about staging and it turned into a thought provoking post about informing clients what WE DO.

    Good idea. I have been writing “forever” a how-to booklet for my sellers and for my buyers (one for each) explaining what we do and how they can help us do it.

    Have to just do it now.

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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