Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Housing News

UNofficial – launches at KW’s MegaCamp

Have you ever been in an accident on a property, spent time cleaning out bank owned properties, or had other general safety concerns? Vancouver based startup, is an application that allows you to report where you are and alerts your personal contacts when you have not reported back into the system.

Some of the horror stories we heard last night from Conal Campbell and Rob Goehring of MyMoby were pretty heart wrenching. Examples of sudden heart attack victims and even a Realtor who fell from a second story in a new construction home could have benefited from such a service, Conal said.

Interestingly enough, in the past several years as the market turned south here in America, we reported on several attacks and even murders of Realtors around the country. Although MyMoby’s application may not directly have saved those lives, one wonders if MyMoby could act as a deterrent to such attacks.

We met up with the guys from MyMoby last night and learned that they had just become a KW authorized vendor, and have several other deals in the works already as their product makes the turn from beta to open market. Currently, MyMoby is available on the Blackberry and will soon offer service via the iPhone and Android.

One of the coolest things about this application is that it is not a data capture app. No one sees your schedule unless something happens to you, and according to Conal, your GPS location is not given to anyone but the emergency contacts on your list.

According to Rob, MyMoby is not just real estate-centric, it’s a consumer safety device that will inevitably be launched across a wide variety of industries including direct to the consumer market.  The product is still in consumer testing; consider myMoby an in-process application that will continue to encompass consumer driven needs.

Advertisement. Scroll to continue reading.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. Eric Hempler

    September 14, 2010 at 2:07 pm

    I tried this it’s pretty slick.

  2. Jim Gatos

    September 14, 2010 at 2:09 pm

    How about just having a shortcut to a friend and texting the word “HELP”!!!!!!!!!!!!!!!

    • Benn Rosales

      September 15, 2010 at 2:10 am

      Would the world help triangulate your gps location? If you’re paralyzed could you press a button? If you lost consciousness could you click a button?

      • Tracy

        September 17, 2010 at 2:55 pm

        Hi Ben,
        The cool thing about Moby is that you can set the “check in” feature that prompts you for a response at timed intervals.
        If you were actually paralyzed then the fact that you did not respond to Moby within a certain period of time would set the tracking and the alerts in motion.
        Literally a hands off call for help!

  3. kiri

    September 14, 2010 at 5:45 pm

    Forget real estate agents, parents are the market for this!

  4. John

    September 14, 2010 at 8:27 pm

    This sounds like a great product. Unfortunately, you don’t think about safety issues until something happens.

  5. Liz Benitez

    September 15, 2010 at 12:52 pm

    I am a parent and a Real Estate Agent. I currently use the iphone so I will be watching for when this comes out to give it a try.

  6. Missy Caulk

    September 15, 2010 at 8:10 pm

    Can’t wait til it is available on the Iphone. This will be awesome for us Realtors and moms.

  7. bank reconciliation

    September 26, 2010 at 7:35 am

    Yeh, that’s a great product in todays hectic and brain stressing world. Will definitely the aged working personals. I appreciate this product of yours.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Tech News

(TECH NEWS) In the quest for us all to become part time cyborgs, I predict all of this technology will soon be integrated into...

Tech News

(TECH NEWS) 150 colorful characters may have sent augmented reality crashing into the mainstream, thanks to Pokémon Go.

Tech News

With everyone from malware hackers to advertisers to the NSA trying to get information from smartphones, mobile users are understandably protective about revealing their...

Housing News

Two years ago, young Ashley Okland was murdered as she worked at a model townhome in Iowa, striking fear in Realtors nationwide and halting...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.