Connect with us

Business Articles

32+ Ways to promote your next webinar

(Business Marketing) Webinars have become increasingly popular for brands of any size, but promoting them and getting attendance up is a challenge, but we’ve outlined the top methods.

Published

on

promote webinar

promote webinar

Brands of all sizes are getting into webinars

Webinars are big business these days. Not only are they the perfect bridge between digital (read: impersonal) interactions and face-to-face meetings, they can be used in a variety of ways such as online training and product demonstrations.

While they take a little more effort than other online marketing tactics, studies have shown that they are well worth it, bringing in more highly qualified leads than other activities.

bar
To maximize the benefits you get from webinars, you need to attract as much people as possible during the promotional stages.

Here’s a pretty big list of all the ways we could think of to promote your webinar.

First up: Email

1. Email List This is your best bet. “The best way to promote a webinar is a very targeted specific email invitation,” says Shelby Britton, author of the Content Marketer’s Guide to Webinars.

2. Email Signature Add your webinar topic, a call-to-action and landing page link to your email signature to inform all the people you communicate with regularly.

promote webinar through email signature

Webinar Promotion via Email Signature (Source: wisestamp.com)

Next, your website

3. Homepage. Include an image or video above-the-fold of your website to grab attention immediately.

4. Blog Post. Write a blog post specifically dedicated to your webinar topic including what areas it will cover, qualifications of speakers, the ideal audience and what they can expect to gain.

5. Website Sidebar. Visitors to your website are exposed to this no matter what page they visit.

6. Website Footer. For those websites that choose not to have sidebars. Some people also tend to ignore sidebar ads, so it’s worth repeating…or using a different offer and CTA to attract a different set of potential attendees.

7. Blog CTA. A call to action at the end of relevant posts is a great way to get attention if you have an active blog.

8. Pop Up Window. One thing visitors definitely cannot ignore when they visit your site. You can use WordPress Pop Up, which allows you to tweak the details of when it appears.

promote through pop up

WordPress Pop-Up (Source: wordpress.org)

9. Slide up Box. This comes up from the bottom of the screen when visitors scroll to the end of your page. Check out the Dreamgrow WordPress plugin.

10. HelloBar. This free tool from CrazyEgg appears at the top of the screen on every page and scrolls with the page. HB allows you to customize message and CTA button.

11. Freebie Downloads. If you have free offers, set the ‘thank you’ page to include some information about your webinar.

And of course, social media

12. Facebook You can post on your own profile, Facebook Page, within groups or set up an Event. Users of ClickWebinar can promote their webinars to social media connections instantly with their social sharing feature.

13. Twitter. Tweets may be limited to 140 characters but you have far more options these days – include images, videos or Lead Generation Cards.

promote webinar through twitter cards

Twitter Lead Generation Cards (Source: teachtofishdigital.com)

14. LinkedIn. If your target is businesses or professionals, LinkedIn is your pot of gold. Post on your profile, your business page and within related groups. You can also consider sending messages and In-Mails.

15. Google+. If your target is into technology or social media, it’s possible to find them here. As with LinkedIn, post on your profile, your company’s page and within related communities.

16. YouTube. Make a short video under 2 minutes promoting your webinar, upload it to YouTube then use it almost anywhere else on this list.

17. Reddit. Search for subreddits about your topics and share your webinar. Ensure you follow the rules, if any.

And as for the rest of the web

18. Guest Post. Guest post on other relevant blogs about your webinar topic and announce the upcoming webinar in your conclusion.

19. Guest Appearance. Get interviewed by other blogs, podcasts or channels. These often allow you to plug upcoming projects and products.

20. Event and Webinar Listing Sites. There are many sites that allow you to list your upcoming event, usually for free. Here’s a good list to get you started.

Don’t forget your people

21. Speakers. Experts tend to have their own audience, give them material to share and they’ll usually do it happily.

promote your next webinar

(Source: hubspot.com)

22. Colleagues. If you have employees or other colleagues, ask them to share with their own networks.

23. Clients. Your clients may be interested in the webinar too, and they may use it as a way to get their friends to use your services/products too.

24. Suppliers. Once again, they have their own networks that may have some interest in what you do and the topic of the webinar.

25. Partners. If you know other businesses that sell different products but have the same target audience, let them tell their audience about your webinar in exchange for you sharing them with your audience.

26. Fans. Don’t just tell your social media fans about the webinar, ask them to share, retweet or forward it to others.

27. Sales Team. Your sales team has direct contact with clients and prospects. The webinar is a great tool for them to help drive prospects to purchase.

28. Bloggers. Reach out to bloggers in your niche and tell them about your webinar. It’s great free material for their audience so most will be happy to share.

29. Friends. Friends and family want to support your endeavors (we hope), they’ll be happy to share with others they think might be interested.

Where to buy ads for more exposure

30. Social Media Ads. If you have an ad budget for your webinar, Twitter and Facebook will give you the most bang for your buck. Make sure to optimize for the results you want, i.e. website conversions.

promote webinar through facebook

Facebook Promoted Post (Source: farideh.ca)

31. Google Ads. Can be a time and money suck if you don’t know what you’re doing, but can net good results if your do.

32. Affiliates. If you plan to sell products during your webinar, you can use affiliates to promote it and give them a percentage of profits for everyone they refer who buys.

The takeaway

Of course, it’s not essential to use all these methods, but we hope this list gave you a bunch of ideas you never thought of before, which will go a long way in making your next webinar one of your highest subscribed yet.

If you manage to think of anymore we may have missed, add them in the comments below!

Maddie Grant is author of Humanize and When Millennials Take Over, and is Founding Partner at WorkXO, a culture startup that helps forward thinking leaders in growth oriented organizations activate their workplace culture to attract the right talent, increase engagement, and unleash human potential through the Workplace Genome™ Project.

Continue Reading
Advertisement
5 Comments

5 Comments

  1. Rich Gaasenbeek

    January 19, 2015 at 9:53 am

    Great list Maddie, thank you very much. A number of new ideas here that I will definitely put into practice on our next webinar!

  2. R Madala

    May 13, 2015 at 9:30 am

    Hello Maddie,

    Some really fantastic suggestion by you. We have a webinar coming up shortly and I was looking out for way to promote it. However, point number 17. promoting on Reddit is little tricky, as all the communities are very strict with their guidelines with regards to promotions.

    However, all other recommendations are pretty useful, thanks.

    Regards,

    RM

  3. Matthew

    May 15, 2015 at 8:10 am

    Awesome list Maddie! I haven't seen an detailed article which describes more about Webinar promotion. Thank you so much.

  4. Bhanu

    August 4, 2015 at 11:50 am

    Hi Maddie,

    For us webinars are themselves our products. So it means we sell paid webinars. Through some light on how can be market them using non email methods.

    Would love to here from you.

    Regards
    Bhanu

  5. Jessica

    November 4, 2015 at 8:39 am

    Really loved this article. I am in the process of building my list and this is going to help me tremendously with that process. Launching is daunting to say the least but when there are awesome coaches out in the blog world it makes it easier to know where to begin.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Articles

Your brand is vulnerable just like Cracker Barrel’s recent troll spotlight #BradsWifeMatters

(BUSINESS) Brad’s wife got fired from Cracker Barrel which has sparked internet outrage and has presented us all with a few lessons.

Published

on

cracker barrel

Crack in the barrel

It’s been an eventful week for Cracker Barrel so far. The Tennessee-based chain of family/country-style restaurants has found itself in the midst of not one, but two, trending hashtags on Twitter, #Justiceforbradswife and #Bradswifematters, and have seen their Wikipedia page altered multiple times over the past three days as well.

bar
So, what’s behind all of the free—if unwanted—publicity?

They fired Brad’s wife.

Wait, what?

The TL;DR of it is this: Bradley Byrd of Milltown, Indiana, thrust the company into the trolling spotlight on March 4th by posting a simple question to the Cracker Barrel corporate Facebook page:

“Why did you fire my wife?”

Brad’s wife, Nanette, had apparently worked for the local Cracker Barrel for the past 11 years as a server, and was, to the best of Brad’s knowledge, terminated for lack of cause.

Rubbing salt into the wound

That she was fired on Brad’s birthday, and fired two weeks before earning vacation pay for this year.

What was posed as a question from an upset spouse has since taken a life of its own.

It gained a much wider audience when shared by comedian Amri King on Facebook this week.

Note from the Editor: if you want to spend a few hours digging into the many hilarious forms the topic took, click around here (warning: most of it is totally unsafe for work or around children).

People want answers

Not only do more people know about Brad’s wife being fired, but they’ve taken to trolling the Cracker Barrel Facebook page and Twitter feed, with thousands of comments being linked back to Brad’s wife, no matter the tenuousness of the thread connecting their comment to the original post.

There’s also been a petition started at Change.org to get Nanette justice, with nearly 9,000 signatures to date.

The range of feedback that Cracker Barrel is receiving spans the gamut from nearly nonsensical to rather witty and droll. But driving the continuation of the onslaught is their reticence; as of the time of writing, Cracker Barrel hadn’t yet responded to either the flood of negative public opinion or to Brad’s original question.

And that’s the smartest move that they’ll make.

The Sound of Silence

It’s so very tempting when your company, brand, or person is being dragged through the public arena, (for right or wrong) to comment back and defend yourself with the same vigor that you’re being attacked by.

That temptation, however, has real consequences if given in to.

In a termination case, you may find yourself in a similar situation.

Pay attention

A beloved employee has done a “VBBT”: a very big, bad thing, and has to be let go. Or, perhaps, it was an employee popular with both internal and external customers, but, while they were nice and good for morale, their job performance had been lacking over time, and you’d worked with them to try to correct it, unbeknownst to the public.

Either way, you should steel yourself for impact.

In the world of digital presence, it’s going to be relentless. And personal. And, usually, mostly wrong on all of the details. It may certainly hurt, and your bottom line may take a brief hit, but remember: you don’t get to comment back on things like this.

Your role is to stay above the fray and remain professional

You made the decision to terminate, and before you did, you did your research as to why it was the right time to terminate the employee (Shame on you if you didn’t—in that case, your problems with an Internet backlash are both deserved and the least of things you ought to be worrying about).

Now it’s time to keep the course and focus on moving forward.

By responding to these comments, you don’t appear to be in control. Making no statement is more useful at times that making a statement that compromises you, be that legally in an employment context, or in the marketplace by mis-stepping and giving the trolls something real to write about.

Issue a statement

If a response to media inquiry or public opinion does become unavoidable, a well-scripted response that is vetted by counsel in advance of releasing it to ensure that you haven’t inadvertently given rise to a defamation or unlawful termination suit, is your best friend.

Make it once in outlets that are responsive, and then let it stay.

No further comment is necessary, nor useful.

An Audience of One

The only person that Cracker Barrel owes an answer to about why Nanette was fired is Nanette. The world at large certainly doesn’t need to know, and, neither does Brad, frankly.

If the employee doesn’t know why they’re being terminated, and provided something in writing to that effect, then that’s an area to address.

Everyone deserves to have clarity in the workplace, especially about something so critical as employee performance feedback leading to termination. Having the cause of termination in writing will also help you to defend against any “re-telling” of the termination story by the employee after the fact.

Also, remember that you have an audience of just one when it comes to discussing the details about those who have been fired: the terminated employee.

Just because it’s a spouse asking the question of why their partner was terminated, that doesn’t give them any additional standing to have that information shared with them by the company.

You Signed Up For This

You’re looking to the long view for your company and brand.

Making a hard decision that is the right thing to do and is evidence-supported isn’t always easy and it certainly isn’t always popular. But it’s the job that you’ve got to do.

You likely have crisis plans in place about what will happen if you have a challenge to critical infrastructure, supply chain, or safety issues.Click To Tweet

In a hyper-present media environment, in which the next meme is lurking around the corner, it’s a good idea to extend that planning to include a media crisis so that when the spotlight is turned onto you, you’ve prepared for it and made certain that you’re putting your best foot forward, by not getting it stuck in your mouth.

#BradsWife

Continue Reading

Business Articles

Uber’s tipping policy is janky, also potentially illegal

(BUSINESS) The tipping policy that Uber has in place is not much of a policy, nor is it 100% legal everywhere.

Published

on

uber

Tipping your Uber

Uber has an interesting policy on tipping, On the Uber website, in the Help section, this is what Uber tells passengers:

bar
“As independent contractors, drivers may request tips at their discretion.”

The current pseudo-policy

Drivers care about rider ratings and do their best to create an ideal trip experience.

While Uber does not require riders to offer drivers a cash tip, you are welcome to do so.

Should you choose to tip, your driver is welcome to accept or decline.

Tipping is illegal in some places

Uber’s app has no place to add a tip for the driver, unlike Lyft, which does allow tipping through the app.

Uber drivers still hope for tips, but Uber’s policy of allowing cash tips might be illegal in some of the states and cities where Uber operates.

Michigan and Pennsylvania are just two of the 13 states which ban cash payments for ride-hailing services.

Paper monies

New York and Texas states are both considering legislation that would ban cash payments to drivers.

Some states simply ban drivers from accepting cash while others ban drivers from soliciting cash payments.

Uber has not updated its website to reflect the different laws in different states where it does operate.

Do you tip Uber?

Proponents of tipping say that Uber serves in the role of a taxi, although it is a private vehicle.

It is nice to tip your Uber driver the same 15 to 20 percent you would tip a taxi driver.

At the very least, you should leave a 5-star rating, unless something was really wrong with the ride.

The point of tension

Critics of tipping your Uber driver worry about whether Uber driver will serve lower-income areas, hoping to go into wealthier neighborhoods where they are assured of bigger tips.

Then there is concern about passenger ratings. Uber drivers would know if a passenger tipped or not before leaving a rating. Is it fair to rate passengers on the amount of a tip or not?

Uber drivers want the app to allow tipping, but Uber wants to keep things, “hassle-free.”

#TippingTension

Continue Reading

Business Articles

Sephora is using AR to help all the Barbie girls in the Barbie world

(BUSINESS) Sephora make-up chain is diving into the world AR to help customers shop before purchasing.

Published

on

sephora subscription sample box

Augmented reality taking over reality

Along with virtual reality and artificial intelligence, augmented reality (AR) is one of the most talked about topics at this year’s South by Southwest Interactive.

bar
Companies are starting to make some serious investments in AR technology, creating innovative new ways of interacting with customers.

New face of AR

While AR has famously been used for interactive marketing and for gaming apps like Pokémon Go, other companies have incorporated AR into their apps and stores in ways that genuinely help make customers make better purchasing decisions.

A need in cosmetics

If you’ve ever tried to buy makeup from a drugstore or the Internet, you know that there’s a high risk that you’ll end up with a truly tragic shade of lipstick, or a foundation that doesn’t match your skin.

The beauty industry has always faced the challenge of selling products that are difficult to sample before purchase.

At a department store, cosmetic counters allow customers to try on makeup before buying, but with more and more people shopping online, it’s time for a high-tech solution.

Sephora’s dive into AR

By investing in AR, cosmetics company Sephora has given customers an excellent way to learn more about products, and even to try them out, virtually, before purchasing.

Their mobile app uses facial recognition technology to provide a fairly accurate estimation of how different products will look on your face.

The app also provides step-by-step makeup tutorials customized for your face shape and skin tone.

Making the choice easier

For Bridget Dolan, vice president of Sephora’s San Francisco-based Innovation Lab, AR provides an opportunity to educate and engage with customers who might otherwise have a hard time choosing which products to buy online.

“Our time, money, effort and energy goes into teaching clients. To achieve new looks, you need to try new products, and if we can make you feel confident, you’ll be more engaged overall,” says Dolan.

Banking on potential

The app is made possible through a collaboration with AR platform Modiface. According to CEO Parham Aarabi, in the early phases of developing their technology, Sephora saw Modiface’s “preliminary vision and its potential, and ran with it.”

By collaborating with a strong brand, Modiface was able to advance the technology further and faster.

“Brands need a champion who has the vision and who sees the long-term possibility – that’s Bridget and her team. They’re really invested in getting the augmented reality right.”

The versatility of AR

The Sephora – Modiface collaboration makes it clear that, as Dolan explains, applications of AR can be more than “just fun.” They can provide interactive experiences that educate customers and pave the way for sales.

#MakeupAR

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories