Connect with us


Good Grief- The National Association of Realtors’ Gravestone



NAR’S Gravestone.

realtor logo on gravestonesThe National Association of Realtors this week amended it’s trademark policy to allow the use of the Realtor logo on personal head stones. While NAR has sometimes allowed this policy, apparently some monument companies were reluctant to chisel the logo onto a marker without written permission.

It certainly begs the question on whether that hammer and chisel should be used on certain buildings in Washington D.C. and on North Michigan Avenue in Chicago. Of all of the pressing issues today, this is what gets time spent on it?

In keeping with the mindset of allowing our trademark’s use, I’m wondering….where else should we begin to see the Realtor logo?

Realtor, Speaker, former Indianapolis radio personality. Least prettiest person ever on HGTV. Crashed in a helicopter and a Cessna 182. Seven lives left. Blessed by an amazing family!

Continue Reading


  1. Benn Rosales

    December 13, 2009 at 2:53 pm

    I think getting ink’d should be allowed, I’d be interested in seeing the description list on where you could ink it and where you couldn’t! Btw, we have Realtor plates here in texas, yesterday we saw a prius rolling down mopac with a realtor plate that said ‘selz’ complete with the realtor wearing his santa hat, no kidding.

    Don’t forget body piercings complete with R jewelry.

  2. stephanie crawford

    December 13, 2009 at 2:54 pm

    We just got Realtor license plates in Tennessee.

  3. Bob Wilson

    December 13, 2009 at 2:55 pm

    I don’t understand the hub-bub about this. Many agents make the statement that real estate is their life. This one obviously meant it.

  4. Eric Hempler

    December 13, 2009 at 3:14 pm

    I guess I would want to be know for more than just a Realtor, but who I am outside of work.

  5. Todd Waller

    December 13, 2009 at 5:08 pm

    Huh… I thought Realtors(R) didn’t die, they just went list-less….

    [rim shot]

    Sorry, couldn’t resist…


  6. SteveBeam

    December 13, 2009 at 6:26 pm

    No Way- Who in the world would want that on their gravestone?

  7. ines

    December 13, 2009 at 10:11 pm

    HA!! I’m still stuck on the NAR sponsored mojitos 🙂

  8. Coy Davidson

    December 13, 2009 at 10:17 pm

    Realtor logo on your gravestone might be construed as “cause of death”

  9. Paula Henry

    December 13, 2009 at 10:30 pm

    Todd – always one to bring the laughter 🙂 By the time they put me six feet under, I will be listless………….

    Greg – like you, I can think of about at least a dozen other important topics the NAR could discuss. I really don’t want to go down being known as a “Realtor” – I’d rather be known as a loving mom, wife and friend; someone who made a difference. I will take a mojito at the body art festival, though!

  10. Matt Stigliano

    December 14, 2009 at 12:25 am

    Paula – I’d like to suggest you forgo the Realtor® trademark and go with:

    Paula Henry
    Loving Mom, Wife, and Friend – Someone who made a difference
    Google/Scraper Revolutionary

    If they allow it on tombstones, they ought to let you use it in your URL – those things are way less permanent with the way agents drop in and drop out.

  11. Paula Henry

    December 14, 2009 at 12:45 am

    Matt – Our future NAR president 🙂 You Rock – literally! Funny, but there may be some truth to your statement. I think that will be the one thing I will be remembered for. Me – who doesn’t like publicity or being in the limelight, forever known as the Google/Scraper Revolutionary and few will know what it means.

    They can’t make money from the tombstones 🙂 or…….maybe they can.

  12. Greg Cooper

    December 14, 2009 at 7:37 am

    Paula….Matt couldn’t have stated your epitaph more beautifully. While I’m on that reply where do I cast my vote for Matt?

    I just want to see that ’79 AMC Pacer show up with a Papa John’s light-up triangle up top and the Realtor logo on their plate.

    If we did allow body art, we could certainly identify which former Realtors had entered the adult film industry.

    Seriously….do we need a policy or would just a simple email do? What does the general public think in the toughest housing market in 40 YEARS when they see NAR making statements like this? It makes no sense Jerry, NO SENSE!

  13. Todd Carpenter

    December 14, 2009 at 2:36 pm

    NAR exerted minimal effort to accommodate members who wanted this. Several ask every year, so we wrote it down to remove some of ambiguity around the issue.

    Greg, we weren’t making any statements. We didn’t order a press release. There was no webinar. Marketing did not set up a trade show booth at the the annual expo. It’s not listed in our REALTOR Benefits® program.

    Our legal department set into writing a simple policy that removes ambiguity on the part of our membership while saving our legal team’s time and effort in the future.

    I understand that some want to poke fun at this. Poke away. I can see why it would be amusing. For the family members that ask, it’s not so funny. I think Frances Flynn Thorsen said it best,

    “I am sure tombstone Realtor decision is result of heartfelt request based on pride. …Recently buried Dad with Marine Corps insignia.”

    What’s so bad about this small thing we did? If the minimal amount of effort we spent on this really bothers you, consider that another staff member of the NAR (me) is spending almost as much time reading and responding to your post as we did in writing the policy change. Or to put it in your context, in the worst housing market in 40 years, is this really a topic that needs to be covered?

  14. Greg Cooper

    December 14, 2009 at 3:36 pm


    Do you think I’m the only one that’s cynical about this? Were Jay Thompson and Jim Duncan and numerous others not outspoken about it last Friday?

    When an organization that has trust issues within it’s own membership gives ANY time to somthing that could be looked at with a jaded eye, it’s asking for criticism. Did someone at NAR think this needed to be an issue for them to take a public stand on? If no one at NAR understood that people may think this more than a bit silly than I would wonder how they’re going to handle the MUCH MORE IMPORTANT issues ahead of us. With Gary Krysler of the WCR putting this out on Twitter it felt like Rahm Emanual shuffling off some trial balloon to a lobbyist group in the HOR.

    I have NO issue with it being allowed….as long as it’s personal and private. Why in world would anyone want to discuss it like NAR has done someone a great favor? The regal pronouncement from NAR counsel….etc. For criminy’s sake these people who want it have paid they’re dues their whole life. They shouldn’t even HAVE to ask. For someone like you to have the arrogance to wonder why we would even question it is exactly the reason NAR has the reputation it does in the first place.

  15. Matthew Rathbun

    December 14, 2009 at 3:54 pm

    Virginia has had the license plates forever…

    If someone dedicating themselves to wanting to better the industry and their family and friends wanted to honor that dedication who are we to negate that? Some people really do good work for the Association.

    I can’t imagine it took a lot of effort to consider this. It probably took more effort to create the post…

    It’s a non-issue, as far as I’m concerned.

  16. Todd Carpenter

    December 14, 2009 at 4:07 pm

    Greg, Gary Krysler does not work for NAR. To be sure, we did not enlist him to promote it.

  17. Marie

    December 16, 2009 at 8:27 am

    I don’t believe I’ve ever seen a logo on gravestone.

  18. Francces Flynn Thorsen

    December 19, 2009 at 10:44 am

    I understand the blogger rush to parody and poke fun at the issue. I remember my first thought was this was a joke. A little serious reflection following my Dad’s death gave me pause to consider the importance of making life a little easier for families of departed Realtors desiring to share a monument and evidence of pride attached to their service.

    As Todd says, NAR did not pretend that this was an earth-shattering initiative.

    Bloggers and social media geeks have been screaming for more transparency at NAR for a long time. NAR responded to members’ requests for less red tape attached to honoring their loved ones. It was a compassionate, caring response and NAR was transparent about it. Response to that initiative range from thankful to humorous to scornful.

    Trust issues in all organizations are abated with compassionate human outreach. I cannot understand why caring attention to sensitive matters is a focus of cynicism. #blogfail

  19. Greg Cooper

    December 22, 2009 at 11:41 am


    I’ve thought long and hard about this since the initial post. First, respectfully in the memory of your father and to your concerns I’m glad that this is a comfort for you and those that will want to use it. You and Todd are both great contributors to our industry and I appreciate both of your work.

    I must still disagree, however. To be clear, I’m not opposed to this being available for past (and passed) members. It’s fine if someone wants to be identified this way. It’s the ‘how’ that bothers me as it is many things that NAR does. I will be posting on this exact topic (the how of NAR) shortly after 1/1. What is annoying is how this was made public. Just put it out as an addendum to an already planned email to members or by some other way of subtle communication. The way it was handled felt like some form of gift from NAR to it’s members. For people in the general public who are already cynical of Realtors (yes there are many of those) it certainly was going to be viewed in a less than positive way. Considering all of the other issues in front of us this is a spec on the surface of the sun. Transparency? I’m all for it from NAR but I can think of about 100 other issues MORE important than this one that NAR could be transparent on. I hope that NAR is not hanging their hat on this one self described ‘small matter’ to prove to us they are transparent. If that’s so they’ve cost themselves more than they’ve gained.

  20. Todd Carpenter

    December 22, 2009 at 12:01 pm

    >>> “Just put it out as an addendum to an already planned email to members or by some other way of subtle communication. The way it was handled felt like some form of gift from NAR to it’s members.”

    Again, it wasn’t advertised by NAR at all. The affiliate that did decide to advertise it WCR, put it out in an email newsletter.

    Nobody at NAR is hanging their hat concerning this issue. It was a rule change. Nothing more. We have more important and less important stuff we work on every day. All of it is important to someone.

  21. Todd Carpenter

    December 22, 2009 at 12:08 pm

    One more note.

    I realize that quite a bit of Inman news comes from press releases. This is common throughout media. Greg, you may be assuming that the Inman story was based on a press release made on our part. In this case though, Matt Carter contacted NAR about the story he was writing. You’d have to ask Matt, but my guess is that he wrote about it based on chatter about the issue on Twitter.

    NAR’s public relations department responded to his questions and put him in touch with Mike Thiel in legal, who (up until that point) was really the only person working on this simple rules change.

    Now, back to my scheduled vacation.

Leave a Reply

Your email address will not be published. Required fields are marked *


The House Judiciary antitrust investigation holds big techs’ feet to the fire

(POLITICS) CEOs of Alphabet, Facebook, Apple, and Amazon set to testify in House Judiciary Committee antitrust investigation hearing today.



house investigation

The House Judiciary Committee is closing in on the end of a year-long investigation into tech giants Google, Facebook, Apple, and Amazon, to evaluate possible antitrust abuses. CEOs from all four companies were set to testify on Monday, July 27, 2020. The hearing has been pushed back to Wednesday, July 29, to allow members of Congress to pay respects to civil rights leader Representative John Lewis (D-GA) who died of pancreatic cancer on July 17.

Jeff Bezos of Amazon, Tim Cook of Apple, Mark Zuckerberg of Facebook, and Sundar Pichai of Alphabet (Google’s parent company) have all agreed to testify. This will be Bezos’ first time in front of Congress, whereas all the others have testified before on different matters. Twitter CEO Jack Dorsey was invited to testify by Representative Jim Jordan (R-OH), but is expected to not attend.

The Antitrust Subcommittee began the investigation in June 2019. Each business has been the subject of scrutiny for their roles in dominating their respective industries and playing an outsized role in market competition for smaller businesses. The Committee is interested in evaluating current antitrust laws and whether they apply to, or should be updated for, these mega corporations. They have already heard testimonies from smaller companies like Sonos and Tile about these companies’ alleged monopolistic practices.

The focus of the investigation for Apple is on the App Store, and whether it has implemented policies that are harmful for app developers. Google has a tight hold on the online advertising market. Amazon – which during a five-week period early in the pandemic saw an increase in value equivalent to the total value of Walmart, the world’s largest firm – has been criticized for its treatment of brands that sell on its e-commerce platform. Facebook is being investigated for its acquisition practices, cornering the social media market with purchases like Instagram.

Amazon is expected to face additional scrutiny for its treatment of warehouse workers during the pandemic. Facebook and YouTube (a subsidiary of Google) have been the subject of regular criticism about monitoring hate speech on their platforms, and their treatment of the workers responsible for doing so (Facebook in particular).

The hearing is set to occur virtually in order to adhere to social distancing guidelines. Watch the hearing live at 12:00 p.m. EST Wednesday, July 29 on the House Judiciary Committee’s YouTube channel. Please do note the hilarious irony of streaming a Congressional antitrust hearing on YouTube, which is owned by Google, which is owned by Alphabet, which is testifying at said hearing. God Bless America.

Continue Reading


Additional unemployment benefits outside of the CARES Act

(POLITICS) Unemployment is at an all time high in the United States and individuals need to be aware of reapplying for additional benefits.



unemployment broke

June saw some additional jobs in the US and unemployment fell as of early July, but CNBC advised pausing on any celebration just yet, saying that “The employment crisis is still worse than any time since the Great Depression, the country’s worst economic downturn in its industrial history.”

The unemployment statistics in our country right now are really scary – especially for individuals and families that see a looming deadline of July 31 for the supplemental $600/week provided by the Federal Government through the CARES Act put in place in March. There are discussions on extending these benefits as many families have not been able to replace their incomes or find new employment opportunities, but it doesn’t seem like anything has been finalized there yet. Congress is in the middle of a variety of options:

  • Discontinue the additional $600/week but allow those on unemployment to continue to file and receive their state benefits (usually up to 26 weeks or possibly extended up to 39 weeks by The CARES act)
  • Send out additional stimulus checks (Congress is currently exploring a $X Trillion stimulus package)
  • Extend the additional funding (on top of the weekly amount allotted by state) but cut it from $600 to $200
  • It’s also been put on the table in the House of Representatives “The Heroes Act” to extend the additional $600/week until January 2021 ($3 trillion).

There are some additional benefits that are available (different than the funds by the CARES Act), but you may have to reapply for them. So, make sure to check your state’s unemployment pages and your filing status. Some states do not require you to reapply and you can continue on with extended benefits.

According to CNBC, “The additional aid expires after the end of the year. (This is a different program than the one paying an extra $600 a week through July 31.) For some reason, the [Department of Labor] has taken the position that people have to file for the additional PEUC benefits,” said Michele Evermore, a senior policy analyst at the National Employment Law Project.”

No doubt that this can cause additional stress and uncertainty especially when you have questions about your filing and are unable to get through to someone on the phone. With the way that the unemployment cycle is setup, technically July 25 is considered the last date for that cycle (and July 26 for New York), so be sure to check and see what the next steps are for you if you are currently filing.

Continue Reading


How will pausing the reopening of states impact the recovery of the economy?

(POLITICS) The resurgence of COVID-19 has left Americans with a lot of questions about our nation’s economic future. That ambiguity is seemingly a feature, not a bug.



COVID-19 reopening economy

The rest of the world watched as the United States dramatically reopened “the economy” last month. Now, it seems we’ve changed our minds about that.

The White House has repeatedly said that it will be up to individual states to form their own pandemic response plans moving forward. But letting local governments devise their own solutions has produced large gaps in their preparedness, as well as profound confusion around the best practices for balancing the country’s public and economic health.

California, which represents the largest economy in the US and the fifth largest in the world, was one of the first states to put serious quarantine restrictions in place. The decision to relax those orders only came after anti-lockdown protestors demanded that Governor Gavin Newsom reopen the state’s beaches, businesses and churches. Newsom may now regret this capitulation as California just called for a second round of statewide lockdowns.

Other state legislators are slowly following their lead, as the threat is becoming very dire in some places. Florida, for instance, is now a global hotspot for COVID-19 and Miami is being called “the new Wuhan”. The state is also currently struggling against another wave of unemployment, partly because their economy is heavily dependent on summer tourism (which has persisted despite the spike in cases, but not nearly at pre-pandemic levels).

Florida, California and Texas are altogether responsible for 20 percent of all new COVID-19 cases globally.

Every state is fighting two battles here. Coronavirus relief efforts in the US are still seriously underfunded, and most health organizations here lack the resources to effectively test and treat their communities. But the problems that have emerged for workers and small business owners, like evictions and layoffs, have also been devastating in their own right.

In essence, the United States reopened in an effort to curb the nation’s financial freefall and ballooning unemployment. Economists predicted at the beginning of July that reopening would allow the US to avoid a recession, and all would go smoothly. These projections likely did not account for a spike in cases that would halt this economic rebound.

That’s not to say the circumstances here haven’t improved at all over the past months; currently there is no acute shortage of ventilators, and doctors have had some time to refine their strategies for treating the virus. Overall, the national unemployment rate is slightly declining, while working from home is going so well for companies like Twitter and Facebook that they will be permanently switching much of their staff to remote work.

By comparison, though, New Zealand took the pandemic much more seriously than the US did, and they are objectively in a better position now in all respects. Prime Minister Jacinda Ardern cracked down hard and early, closing the country’s borders completely, and instituting rent freezes nationwide. As a result they have virtually eradicated COVID-19 within their borders. A report from S&P Global also expects New Zealand’s economy to recover quickly compared to the rest of the world.

While this tradeoff seems like a zero sum game – as if we have to pick either our health, or our wealth – it is not. In fact, we could very well end up with neither if our lawmakers don’t proceed with caution.

Continue Reading

Our Great Partners

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!