Am I Fooling Myself?
I can find a thousand things to do to make the day go by. I get an A in paper shuffling. Sometimes I look at the clock and have no idea what I did all day but, boy, was it long and exhausting.
With the advent of my blog, now I can actually say I was working while surfing the web for new post ideas or running statistics ’till I’m a walking, talking market reporter.
But is all this busyness productive? Is it making me money? Will it make you money? Or are we just fooling ourselves and will eventually meet the green reaper of financial death?
Plan, Strategize, Check The Numbers
When I started my blog – like most things – I didn’t have a plan. I didn’t have a drop-dead date. I didn’t say: Okay, now, if this thing doesn’t make me money in X months, I quit. Did you? Do you?
I like to write and saw it as an opportunity to spout away – and luckily for me Lani found me and gave me an even bigger soapbox in which to do it so I can actually focus on the consumer at home. But it has definitely been another way to look – to myself and others – like I’m busy.
The Ultimate Q
Is it working? My no-plan plan is working. It would probably work better with a plan, but, hey, I’m an entrepreneur. The number of calls I receive via my blog has increased from zero to something – which, in my optimistic opinion, is just the beginning and better than a poke in the eye with a sharp stick.
What Has It Done?
So what has the blog done, other than make me busy? I don’t often Google myself or my keywords – more no-plan plan – but apparently my office mates do and so does my broker. They’re finding me. If they’re finding me so is the consumer – thus the listing appointment I went on a couple of weeks ago and the email I got over the weekend in which the buyer wants to buy in the most expensive city I’ve never worked in.
The blog has elevated me into realms I wouldn’t have otherwise – minus the koombaya crap – it’s made me the expert.
They’re not calling and asking: how long have you been in business? They’re calling and saying: Do you have time for us? I’ll take that approach any day.