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Avoiding The Green Reaper



Am I Fooling Myself?

I can find a thousand things to do to make the day go by.  I get an A in paper shuffling.  Sometimes I look at the clock and have no idea what I did all day but, boy, was it long and exhausting.

With the advent of my blog, now I can actually say I was working while surfing the web for new post ideas or running statistics ’till I’m a walking, talking market reporter.

Green Reaper

But is all this busyness productive?  Is it making me money?  Will it make you money?  Or are we just fooling ourselves and will eventually meet the green reaper of financial death?

Plan, Strategize, Check The Numbers

When I started my blog – like most things – I didn’t have a plan.  I didn’t have a drop-dead date.  I didn’t say:  Okay, now, if this thing doesn’t make me money in X months, I quit.  Did you?  Do you?

I like to write and saw it as an opportunity to spout away – and luckily for me Lani found me and gave me an even bigger soapbox in which to do it so I can actually focus on the consumer at home.  But it has definitely been another way to look – to myself and others – like I’m busy.

The Ultimate Q

Is it working?  My no-plan plan is working.  It would probably work better with a plan, but, hey, I’m an entrepreneur. The number of calls I receive via my blog has increased from zero to something – which, in my optimistic opinion, is just the beginning and better than a poke in the eye with a sharp stick.

What Has It Done?

So what has the blog done, other than make me busy?  I don’t often Google myself or my keywords – more no-plan plan – but apparently my office mates do and so does my broker.  They’re finding me.  If they’re finding me so is the consumer – thus the listing appointment I went on a couple of weeks ago and the email I got over the weekend in which the buyer wants to buy in the most expensive city I’ve never worked in.

The blog has elevated me into realms I wouldn’t have otherwise – minus the koombaya crap – it’s made me the expert.

They’re not calling and asking:  how long have you been in business?  They’re calling and saying: Do you have time for us?  I’ll take that approach any day.

As a lifelong resident and local Realtor, Vicki has established herself as a respected member of the San Mateo County real estate community. She’s known for her wit, sarcasm, and her personality that shows through in her posts. You can find her spouting off at Twitter, here at ag, and her personal blog, San Mateo Real Estate

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  1. Paul Viau

    January 14, 2009 at 4:46 pm

    Not to mention the extra added traffic to your site that blogging brings – especially if you take advantage of the social bookmarking. Traffic is king!

  2. Elaine Reese

    January 14, 2009 at 5:13 pm

    Sh-h-h-h! Don’t tell people. Let’s keep it our secret.

  3. Vicki Moore

    January 14, 2009 at 5:17 pm

    No kidding Elaine! I think they might know now though. 🙂

  4. Lisa Sanderson

    January 14, 2009 at 5:37 pm

    Love those calls! I had no plan either…just my trusty ‘Realty Blogging’ book and tips gleaned from the blogging peeps I started reading & following on Facebook.

  5. Vicki Moore

    January 14, 2009 at 6:17 pm

    Paul – I love all the social networking. It makes my day go by much faster talking with friends.

    Lisa – Do you typically move forward without a plan or was this different? I usually go with my gut but was wondering if having a plan would have been better – if I would have accomplished more, faster or…

  6. Ken Brand

    January 14, 2009 at 8:05 pm

    I love this quote, which I think applies to you, other bloggers and social media tribe members.

    “In the land of the blind, the one eyed woman is Queen”

    Think about that. Yes, you are expert, you have unique skills, you attract unique attention, you have unique knowledge, experience and perspective. You’re a thought and action leader as well.

    It’s all good, right?

  7. Marvin Jensen

    January 14, 2009 at 11:41 pm

    I wonder about this everyday, but I keep doing it! My gut says it will pay off in the long run… and in this Real Estate business, we all know what happens to those that are short timers… they’re gone!

  8. Vicki Moore

    January 15, 2009 at 6:32 pm

    Ken – Yes, that’s right! You must have read that post – I am the queen!

    Marvin – Yeah, I hope my gut’s right – cuz I’m going with it.

  9. Karen Goodman

    January 20, 2009 at 8:19 pm

    I’m with you about jumping into blogging without a plan. I had no idea what I was doing. But, a little over a year after getting started, I had one listings directly due to my blog and two solid prospects I’m talking to now.

    One thing you didn’t mention is how much you learn. In order to write about real estate, you need to know what you are talking about. I started tracking market statistics and reading everything I could get my hands on to give me something to write about. If it wasn’t for blogging, I wouldn’t be as knowledgeable of an agent.

  10. Chris Fyvie

    February 10, 2009 at 8:58 pm

    Thanks for the great post.

    I’ve been at it for about four months now… time to set some realistic time lines. Can you help me with a few of yours?

  11. Vicki Moore

    February 11, 2009 at 12:28 pm

    Hi Chris – I’ve done everything by the seat of my pants and haven’t ever set any time lines for anything – probably not a good idea, but I guess I’m not a planner. I’d love to help though so if you have particular questions, let me know.

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers



The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)



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Business Marketing

“New bd pans inc” – Making a Splash on the MLS



I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:

Booze ‘N’ Fools

“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)

“Grab now use imagination” (That’s what Arnold said to his housekeeper.)

“House has new edition” (Agent lacks erudition.)

“Babblying broke runs in back” (Bumbling buffoon runs amuck.)

“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)

Puff ‘N’ Stuff

“Near Sacramento airpot” (I believe his name is Jerry Brown.)

“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)

“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)

“We can sake your home” (Can I get fried rice with my sake?)

Proof or Goof

“Nice streem” (Said Grandma to Grandpa after his diaper  exploded.)

“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)

“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)

“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)

“Drawing for plasma” (Is this a blood-bank?)

And This Week’s Winner Is:

“Good school in areola” (Thanks for keeping me abreast of things.)


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My secret office organization tip – Sharpies and tape

If you’re still practicing to be OCD, here is a secret I don’t typically share with anyone, but I’m willing to share with you today…



Keeping organized

I used to be obsessed with the P-touch machine. I labeled everything. Drawers, shelves, folders, canisters, and anything that I could think of putting a label on.

But the label makers weren’t as pretty as my own handwriting and didn’t come in every color a Sharpie does, so I got the brilliant idea one day to write in light blue sharpie in my beautiful handwriting on clear tape, placed neatly on the shelves in the pantry. Visitors thought I had written on the cabinets, “what if you have to move things?” they asked. “It’s just tape, look!” I said as if I was performing a complicated magic trick.

Not just shelves!

It’s great to use this tip on files and folders so you can reuse them (especially if you have custom files or designer files), on drawers at the bottom of each section where pens and tape goes, and especially in the break room.

No more label maker, no more refill cartridges and no more mess, especially someone else’s mess! Trust me, this is an OCD person’s dream organizing tip!

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