How to

A bozo explosion alert for real estate professionals

Bozo red alert

Bozo explosions vaporize opportunities. Steve Jobs said choosing wrong people B-Players instead of A-Players leads to Bozo explosions.

Here’s how Guy Kawasaki describes it in his blog post titled What I learned From Steve Jobs.

A players hire A+ players. Actually, Steve believed that A players hire A players—that is people who are as good as they are. I refined this slightly—my theory is that A players hire people even better than themselves. It’s clear, though, that B players hire C players so they can feel superior to them, and C players hire D players. If you start hiring B players, expect what Steve called “the bozo explosion” to happen in your organization.

Your broker, your team mates, lenders, repair guys, inspectors, escrow agents, our teachers sensi, admin support, photographers, stagers and others – their performance has deep impact on our clients experience with US.  If we’re not thoughtful about our choices, our clients lose. Then we lose.

Bozos Begone.

It’s a brilliant, simple and free strategy.  When we choose to work with A-Players we and ours WIN.  When we choose B-Players everyone loses.

Start choosing A-Players today!

There has been a ton written about Steve Jobs and his profound influence on the people of planet earth.  Of the many I’ve read, I thought Guy’s twelve lessons learned from Steve Jobs was an important one to share with my friends.

Cheers and thanks for reading.



  1. Greg Boudreau

    October 10, 2011 at 7:49 pm

    The saying a fish rots from the head down comes to mind.

    Some of our greatest and most effective leaders in history, claim that their success is a direct result of surrounding themselves with talented people.

    I will argue that there is no… place for mediocrity in real estate; we are intrusted with too valuable of a product to accept anything less than great!!

    Unfortunately, there are people who use "fogging the mirror" as their hiring criteria. The real estate industry Is not for everyone. It is a great industry for those who truly want to help their clients and satisfy their client's real estate needs – as my Grandfather told me, "don't worry about the money, take care of your clients and the money will follow."

    Thankfully, I learned my business philosophy from great teachers like my Mother and Grandfather. They were honest and hard working real estate agents, who gave their all to their clients, understood their fiduciary responsibility and took their job seriously!!

  2. Jeff Brown

    October 12, 2011 at 3:33 pm

    Hey Ken — I learned early on what you say here is true. The majority of people on my various teams are brighter than I am, hands down. There are several times yearly when that comes directly into play. Good stuff.

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