Whether you have people ‘like you’ or ‘fan you’ on Facebook, your fan page had better be a place to get them more than just your latest micro-post or picture of your newest listing. I suggest giving your fans a landing page that is attractive, informative and best of all…takes them to your blog or website where they can get to know you and your product.
Pretty-Up your Page
Having a fan page is essential for most real estate professionals today. It’s a great place to invite current and future clients to get to know you, but, if all they see is your ‘Wall’, they probably aren’t going to stick around very long. With a little FBML knowhow (or hiring someone with said knowhow) you can customize your fan page with multiple unique tabs that direct your fans to virtually anyplace you want them to go. You can also set up your page to have new fans ‘land’ on a custom landing page that looks and feels like your blog or website. Now you have a great looking place where your customers and clients can take a leisurely stroll around and even do a property search, check out your Buyer and Seller resources, view some information about loans and even be directed to your latest top posts or blog roll.
This ain’t your Grandpas Facebook
The evolution of this and other Social Media is moving at a hyper pace. Most current and future clients are checking you out on facebook along with Twitter and the like. You need to be the one site 500 people are looking at instead of 1 of 500 sites that all look the same! Keeping current with your fan page is critical to attract new clients and having a unique landing page should do the trick…at least for now!