Whether you have people ‘like you’ or ‘fan you’ on Facebook, your fan page had better be a place to get them more than just your latest micro-post or picture of your newest listing. I suggest giving your fans a landing page that is attractive, informative and best of all…takes them to your blog or website where they can get to know you and your product.
Pretty-Up your Page
Having a fan page is essential for most real estate professionals today. It’s a great place to invite current and future clients to get to know you, but, if all they see is your ‘Wall’, they probably aren’t going to stick around very long. With a little FBML knowhow (or hiring someone with said knowhow) you can customize your fan page with multiple unique tabs that direct your fans to virtually anyplace you want them to go. You can also set up your page to have new fans ‘land’ on a custom landing page that looks and feels like your blog or website. Now you have a great looking place where your customers and clients can take a leisurely stroll around and even do a property search, check out your Buyer and Seller resources, view some information about loans and even be directed to your latest top posts or blog roll.
This ain’t your Grandpas Facebook
The evolution of this and other Social Media is moving at a hyper pace. Most current and future clients are checking you out on facebook along with Twitter and the like. You need to be the one site 500 people are looking at instead of 1 of 500 sites that all look the same! Keeping current with your fan page is critical to attract new clients and having a unique landing page should do the trick…at least for now!
loftninja
May 4, 2010 at 3:58 pm
I like the SC Property Pros facebook page facebook.com/pages/Charleston-SC/South-Carolina-Property-Pros/316925352655
Maureen McCabe
May 5, 2010 at 4:31 am
Your post came out same day at Todd Carpenters…He said “Hogwash” to the idea that agents gotta build a fancy Facebook page.
Patrick
May 5, 2010 at 9:47 am
Hey Maureen-Yep…I saw Todd’s piece and he makes a few good points. I believe his contention is based on someone trying to just get business…not building a community! If any real estate agent or REALTOR is using facebook solely for the purposes of trying to get someone to buy a house from them…they are off the mark. I’m talking about being original and unique to your brand and ultimately to your community. As Todd says, “You want a successful Facebook strategy for real estate? Deliver lots of interesting content to the wall of your Facebook page and encourage those reading that content to visit your Web site.” This is one of the great values of having a landing page like this. Having a fan page landing site with information about property searches, buyer and seller resources, mortgage information and a link to your most recent or top posts is not going to send anyone visiting my fan page running to their phone to call me about buying or selling a house…it’s about giving my community something of value. I appreciate Todd’s points but I want to continue adding value to my community. I have 255 fans but received 682 visits just last week to my page according to my weekly facebook page update…So, i’m inclined to believe a unique landing site on my fan page is a good idea. Thanks for your comments.
Maureen McCabe
May 5, 2010 at 10:39 am
and again I say
“Hogwash” mmm mmm good… this is the kind of self serving social media swill I come to Agent Genius for and I will be back at the trough for more hogwash tomorrow!
; -)