Answering The Phone Is Not Sexy but….
I know, I know, we all forget.
I hate to answer the phone, I would much rather text or email, especially if I don’t recognize the number.
Recently, by picking up the phone I have received a new listing and 2 new buyers. And it is not unusual to hear them say, “oh, I didn’t expect you to answer.”
One of the buyers called from my Google Profile,two from different blog posts I had written. All moving in or selling from out of town. YAY,!…no referral fees.
We spend a lot of time on our marketing in the digital age, Our profiles are up there everywhere, we spend hours blogging on neighborhoods, and communities.
Well most of us would say, that is where the consumers are…online. But, being online is fruitless if we don’t pick up the phone. After all, these are just tools, in the age of Digital Marketing.
By the time the potential buyer or seller calls…they are ready.
Rob Hahn, recently wrote a post, What’s up with REALTORS Who Love Technology. In the post he quotes a NAR survey about what consumers want.
93% of all consumers wanted responsiveness as skill from their REALTOR.
Recently on Twitter someone DM’d me and asked,”What is a Technology Realtor?” (That’s under my Bio on Twitter.)
Technology is the skill that we use to pull buyers and sellers to us. It is not the skill that makes them “decide” to work with us. Responsiveness from their REALTOR is high up there at 93% of what consumers want.
We all have them, we brag about them, we compare them, we get the latest and greatest apps, we “play” with them. But, do we answer them?
Answering the phone is not sexy… but it works!