We are often reminded that hindsight is 20/20 – a proverb that means “it is easy to understand something after it has already happened”, and how ironic that is since we are in the year 2020 and not sure we can fully comprehend all we are learning and what hindsight this will bring.
Reflecting back to six months ago, there were many of us that didn’t have much of a clue about what the rest of 2020 would look like and how we would have to adjust to a more virtual world. We’ve updated our ways of working, connecting with colleagues, socializing with friends, networking with those in our industry, or looking for a new job.
Microsoft suggested that we have seen two years’ worth of digital transformation in about five months. For example: MS Teams, Zoom, and Google Meet have become the new way to host networking sessions, work meetings, and “chats” with colleagues; Tele-med appointments became the norm for routine or non-911 emergency doctor appointments; curbside pickup at grocery stores and food to-go orders via online ordering became the new normal (they existed before but saw tremendous growth in number of users).
We also had to learn how to create engaging and interactive ways to connect solely through a screen. We are already Zoom fatigued and wondering how online meetings have zapped our energy so differently than in person. It turns out, looking at ourselves and trying to talk to a group is a lot for our brains to process.
The Atlantic shares a great article about why the Zoom social life might feel so draining, saying that “Attempting to translate your old social habits to Zoom or FaceTime is like going vegetarian and proceeding to glumly eat a diet of just tofurkey”. No offense to vegetarians, of course.
You could argue though, that we’ve all been interacting via screens for years with the dominance of social media channels – whether it was posting our thoughts in 140 characters on Twitter, or sharing photos and videos of our artisanal sandwiches/cute kid/pet pictures on Facebook. But this seems different. Times are different and we will not be going back soon.
In this interim, many people are trying to make the best of the situation and are figuring out ways to connect. We will always need human connection (and without the germs, even better).
What about our single friends? If they don’t have anyone in the house to already drive them crazy, then where can they go to meet new people and/or possibly love interests?
While many experts are trying to predict the outcomes of this global shift, it may be hard to know what will change permanently. We know many industries are experiencing major disruptions – online dating apps being one of them.
According to Digital Trends, Tinder still ranks as one of the top dating apps. However, now that people are sheltering in place and/or social distancing, there’s a new app taking over as a way to “meet” someone a little faster, while also allowing you to stay behind the screen, sans mask.
“Slide is a video dating app that changes your first-date frustrations into real connections and instant chemistry. Explore video profiles, go on first dates via Video Calls at your fingertips, and find that chemistry before dating IRL.”
So, while Tinder, Bumble, and Hinge play quarantine catch-up, Slide is stealing their market share.
How? With video.
Slide recognized the massive success of short-form video platforms like TikTok, and have translated it to dating. They focus on features like:
- “Vibe Check”, which gives you the option to video chat immediately after matching with someone to see if there’s chemistry. This will save you from long or misinterpreted text conversations and money you may have spent on that first date.
- A video-first approach that lets you see the real people behind the profiles so you can pass if they aren’t really who they say they are.
- AI-assisted creation of “future bae” profiles that help suggest your best matches and spare you extra swipes. If Netflix can find similar suggestions…
As of August 2020, the Department of Labor and Statistics estimates about 13.6 million people are currently unemployed and searching for a new j-o-b. Is it possible that some of these newer ways of connecting online could be included in how we network for a new job/career opportunity?
For example, instead of sending a connection or networking request on LinkedIn, what if we could send a quick video about our story, or what we’d love to learn from that person, or how we’d like to connect?
Would that create a faster, better, possibly more genuine connection?
This would seem worth exploring as many job connections are created by in-person networking or reaching real people vs. solely online applications, behind a screen. Some other formats that have seen increased use are Marco Polo for video chats (you don’t have to both be available at the same time) and FaceTime group calls.
It might be worth exploring how short-form video platforms could assist job seekers in networking, outreach, and connecting with others. These are just some ideas as we continue to watch this digital transformation unfold.
Kelley Koehler
March 4, 2008 at 4:16 pm
My bad – Customer Relationship Mangement. CRM, not CMS. The new website is part CMS, so I need to get my CRM going to focus on… oh, forget it.
Andy Kaufman
March 4, 2008 at 4:48 pm
I’m in the middle of an all around upgrade myself.
I’ll admit that my database is in shambles. Contacts are all over the place. Just scanned all my business cards in (thanks @bradcoy) and I’m looking for a place to put them. Thinking of giving RealFutureCRM a whirl.
Same thing with online project management – Tried basecamp, tried private Ning network, both with limited success. Didn’t know about Gantt charts and now I want those too. (thanks Kelley;))
Looking forward to a break from real estate to mix it up with the geeks at SXSW & to refocus for Q2, which is rapidly approaching.
& for the record… CMS, CRM, C??… don’t forget about CMB – https://youtube.com/watch?v=H3MOXUxaf8c
Mike Mueller
March 4, 2008 at 5:24 pm
Kelley –
I’m just tickled pink you have an Alienware Laptop!
Ok, on the Project Management I’ve tried but didn’t like,
https://www.dotproject.net/
and
https://www.phprojekt.com/
Both have your Gannt Charts but just didn’t work fly like I wanted them to.
I’m using Google Docs but as you know it’s ok at best.
Brad Coy
March 5, 2008 at 4:49 am
Love web-based storage and business applications these days.
Re; https://www.37signals.com/ Have not kicked around basecamp too much but have worked Highrise CRM for around 8 months now and it works for me. Love what these guys are doing. Plays well with Google apps as well.
https://box.net/ Has been another new fav I’m a big fan of. Lot’s of great bells and whistles like shared folders, links to folders, and a growing number of “open social” platforms that lets you do more with your files.
Matt Collinge - the 604homesguy
March 5, 2008 at 12:48 pm
Kelly, I am using TP and getting tired of it (4+ yrs later). I used it to manage my email which is fine when I am in front of a PC, but because its in TP I can’t get in on phone, even in TP Mobile. This is no longer acceptable to me. I do like how it saves a record of email to client’s history automatically.
I have even considered using Google Calender, but haven’t looked into it enough to know if it is powerful enough. I looked at Prophet recently so its good to hear some feedback on it. I’ll chekc out Highrise as well.
Carson
March 5, 2008 at 2:43 pm
I am currently using basecamp to manage a website redesign, and I love it. I also use Highrise for my new CRM tool, which I have never been able to use regularly until now. I’ve never seen a Gantt chart on Basecamp, and that would be a great addition but I really like the simplicity basecamp offers. My number one criteria was web based and simple.
Kelley Koehler
March 5, 2008 at 3:04 pm
Interesting responses, guys, thanks.
I am Gantt Chart Girl – afraid it’s a must-have item for me. Too many years with the ol’ dorky engineers, I guess. I looked at Basecamp, created an account, futzed around a bit. There’s lots of potential there, but all I really really want is the Gantt.
Bob Fortner
March 21, 2008 at 7:04 pm
Just signed up for the free version of Highrise. So far, so good. I’ve used TP, Outlook, Online Agent…. didn’t like any of them. My big thing now is anywhere access. Using Google Calendar and Gmail and both sync to my Blackberry.
The Mobile Gmail app is great. All my email on my BB, the same as on my laptop or desktop. I can search by any word in an email and be looking at the email my BB is seconds. Google Docs with the Firefox extension is great too!
Highrise looks really promising. Simple CRM available almost anywhere. Now if I could just find a mobile version to get my info on my Blackberry.