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How To Create Client Videos That Sell

Creating Killer Videos

“Of course you’d tell me that, you want my business.” Yup, our efforts at creating credibility can only take us so far. To get the extra oomph that persuades prospects to your side and make up their mind you need some social proof. That is, other folks giving glowing testimony. And to do it with video… oh! Now we’re talking the goods! Here’s some inside tips to creating killer videos.

Now, written testimony is one thing but what truly delivers the goods and grabs those prospects on the fence are video testimonials.

Once company that’s proved itself with stellar products and killer customer service is Highrise. To make sure prospects understand how they make their client’s lives better they, you guessed it, have started using video testimonials from actual clients.

Here’s their tips on capturing compelling case study videos:

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Finding Subjects

Obviously, you want folks who are happy but to really make the persusaive process pop you need to get “a well rounded pool of subjects.” This increases the chances of your prospects connecting with at least one of the people in the video.

Setting Up The Shot

To liven up the final video, make sure you capture “B-roll footage too.” This would be folks in their kitchen, walking through the front door, chatting at the outside patio table, etc. It keeps the final video from being just a shot of a talking head.

A good way to get the initial conversation rolling is to simply get folks to describe their day or what they do. It’s simple stuff but helps folks to begin to open up.

Talking About You

Go into the video with a few key points you want to touch upon. Think about your core marketing message – what you ultiamtely provide for your clients – and some questions that could emphasize it.

Editing

Don’t be afraid to get a lot of footage. The more the better when it comes to piecing together the final video. In the end, you want to shoot for one that’s roughly 3 minutes in length – long enough to get the point across, short enough to remain interesting.

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If the idea of creating videos has you a bit intimidated I get it. The fear is that it could be too difficult or turn out like crap.

But, here’s the thing: you can make the production as big or small as you feel comfortable with. And really, it doesn’t need to be super-polished. The most convincing videos are those that are “raw” and “slice of life.”

You only need a couple videos, too. The response from prospects, though, will have you psyched to do more.

Click here to check out the remainder of Highrise’s video tips.

If you’re using video in your marketing, what other tips do you have for us?

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Written By

Mark Eckenrode is a Certified Master of Guerrilla Marketing raised on comic books, punk rock, and Pepsi. He's also the chief marketing trainer at HomeStomper where AgentGenius readers can learn unconventional methods for winning with social media.

7 Comments

7 Comments

  1. Missy Caulk

    February 9, 2009 at 1:41 pm

    I agree, now if I could just get that editing down. Will check out Highrise tips.

  2. Mark Eckenrode

    February 10, 2009 at 10:24 am

    @missy: i agree, editing is the “humbug” part for me, too. however, all you really need are about 3 client videos and you’re ready to rock.

  3. Carson Coots

    February 11, 2009 at 7:34 pm

    Thanks for the tips – I am going to be shooting a video soon. I like the idea of getting them talking about just anything while you are rolling just to loosen them up.

  4. Sell my property fast

    March 6, 2009 at 1:16 pm

    This is a interesting effort to increase our strength in our market, but let me know would we sell it.

  5. Sell property quickly

    March 8, 2009 at 7:56 am

    Thanks for this tremendous creation in the real estate market right now for favor the realtors to get the opportunity to show their achievement.

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