Creating Killer Videos
“Of course you’d tell me that, you want my business.” Yup, our efforts at creating credibility can only take us so far. To get the extra oomph that persuades prospects to your side and make up their mind you need some social proof. That is, other folks giving glowing testimony. And to do it with video… oh! Now we’re talking the goods! Here’s some inside tips to creating killer videos.
Now, written testimony is one thing but what truly delivers the goods and grabs those prospects on the fence are video testimonials.
Once company that’s proved itself with stellar products and killer customer service is Highrise. To make sure prospects understand how they make their client’s lives better they, you guessed it, have started using video testimonials from actual clients.
Here’s their tips on capturing compelling case study videos:
Obviously, you want folks who are happy but to really make the persusaive process pop you need to get “a well rounded pool of subjects.” This increases the chances of your prospects connecting with at least one of the people in the video.
Setting Up The Shot
To liven up the final video, make sure you capture “B-roll footage too.” This would be folks in their kitchen, walking through the front door, chatting at the outside patio table, etc. It keeps the final video from being just a shot of a talking head.
A good way to get the initial conversation rolling is to simply get folks to describe their day or what they do. It’s simple stuff but helps folks to begin to open up.
Talking About You
Go into the video with a few key points you want to touch upon. Think about your core marketing message – what you ultiamtely provide for your clients – and some questions that could emphasize it.
Don’t be afraid to get a lot of footage. The more the better when it comes to piecing together the final video. In the end, you want to shoot for one that’s roughly 3 minutes in length – long enough to get the point across, short enough to remain interesting.
If the idea of creating videos has you a bit intimidated I get it. The fear is that it could be too difficult or turn out like crap.
But, here’s the thing: you can make the production as big or small as you feel comfortable with. And really, it doesn’t need to be super-polished. The most convincing videos are those that are “raw” and “slice of life.”
You only need a couple videos, too. The response from prospects, though, will have you psyched to do more.
If you’re using video in your marketing, what other tips do you have for us?