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Social media tools and the sinking ship/speed boat theory

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I don’t think I’m sinking, but I’m no speed boat… yet. My Facebook Biz Page Tribe is tiny, but the size of my Twitter Tribe is healthy. Per common sense and best-practices practice, I would like to grow the size of my Facebook Biz Page Tribe by sharing relevant, valuable and interesting stuff.

My problem is this- how do I broadcast share my relevant and interesting stuff if I don’t have an audience?  Sorta of like if a tree falls in the woods and nobody is there…

So I posed the following question on Twitter.

I felt I might have some success growing my Facebook Biz Page Tribe by forward-sharing of the stuff I share there with my Twitter Tribe.  You know, then if people liked it, they might say to themselves, “Hey, this is interesting stuff, I think I like this page.”  If that’s how it worked, maybe both Tribes would thrive. (I know there are some automatic cross posting tools, but I wanted to cross post manually.  I don’t want to share everything automatically, different audiences, relevance, etc.)

The next that happened was the Tweet you see below.  Jeff Bernheisel with M Realty was kind and cool to answer my question.  In addition to Jeff’s Tweet, several people spoke up and shared that they would like to know how to do the same thing – which is why I wrote this post.  Now you and I and our AgentGenius Tribe will know how too.

Problem solved.  Simple eh?  If you have to run, safe travels and thanks for reading.

But if you have a few amps of spare attention, I wanted to share a bit more . . .

My The-Sinking-Boat or The Success Speed-Boat Theory.

Social media tools work in expected and unexpected ways.  If you use them wisely, you’re driving a Success Speed Boat.

If you’re not using social media tools and strategy, or using them stupidly, you’re not missing the boat –  it’s worse than that, grab some floaties, your  ship is sinking.  Depending upon your current level of social media apathy, the hole in your success may be gaping or the size of dime.  Either way, if you don’t get on board, come correct and patch it; first you’ll slow, then sink, then drown in salty sea of sameness and irrelevance.  RIP.

I understand that some will see my theory and proclamation as lame, pompous, arrogant, or all of the above.  But I gotta tell ya, my personal experience, along with what I observe and learn everyday,  confirms the undeniable truth of The Success Speed Boat/Sinking Ship Theory.

If you’re skeptical about the fuzzy nature of my experience and observation filter, I understand.  If you believe that the real estate business is a people business, then focus your attention on this data and tell me what you think it means for the future of social media and whoever uses it wisely.
Are We Obsessed with Facebook?

Back To Cross Posting And Patching A Leaky Ship.

Here’s a tiny tutorial. . .

Step 1.  Share something on your Facebook Biz Page, then capture the web-link to your shared post by clicking on the Date/Time Link.

Step 2. Copy the shared perma-link.

Step 3. Copy and past your Facebook Biz Page perma-link into your Tweet.  To conserve Twitter characters, I originally used the URL shortener Su.pr to shrink my perma-link.  It didn’t play nice with Facebook.  Next I tried the Goo.gl, the free Google.com shortener (and QR Code generator).  It worked, yea.  Here’s what it looked like.

The Result

So I used this cool little technique and within 7 days my long-gone hair regrew and my teeth magically whitened and straightened.  I lost 13 pounds of fat and grew two inches taller.  I haven’t returned her call yet, but Oprah wants me to guest appear on her new Network.  Lastly, miraculously and more to the point, my Facebook Biz Page Tribe exploded overnight.

Ok.  Not really.  I don’t know what the impact will be, I just started, it’s a journey, not an event.  I do believe that if I use one tool and Tribe to support another tool and Tribe, only good things can happen.  And now we all know how to cross post Facebook Business Page posts manually to Twitter.

Best wishes for successful 2011 and thanks for reading and happy speed boating.

Cheers.

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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38 Comments

38 Comments

  1. Bob Wilson

    January 23, 2011 at 8:23 pm

    This is great news for all those agents busy with their SM campaigns chasing the mega producers who are unaware that their boat is going to sink.

    • Ken Brand

      January 23, 2011 at 8:57 pm

      I’m not sure if you’re “in” or “out” Bob, either way, thanks for the comment. Cheers.

      • Bob Wilson

        January 30, 2011 at 12:44 pm

        Ken, you made the following statement:
        “If you’re not using social media tools and strategy, or using them stupidly, you’re not missing the boat – it’s worse than that, grab some floaties, your ship is sinking”

        I was simply trying to point out the absurdity of an absolute like that.

        • Ken Brand

          January 30, 2011 at 1:20 pm

          You’re absolutely right, it’s a bold and absolute statement. As you point out, and I agree, the reality is only a very rare few things in life are absolute. I was going for dramatic effect, but the general principal is true in my opinion. Appreciate you comments. Cheers.

          • Bob Wilson

            February 3, 2011 at 11:27 pm

            I didnt say it was bold. I said it was absurd.

            What general principal? It is a nondescript term.

            What evidence do you have that those who dont employ this ubiquitous, yet vaguely defined concept of a sales strategy are going to fail?

            At the end of the day, sales skills are what is required to close a sale or listing appointment with a buyer or seller prospect. SM doesnt factor into that equation at all.

            That leaves the task of acquiring a prospect to close. Are you saying that cant be done successfully and repeatedly without SM?

          • Ken Brand

            February 4, 2011 at 7:36 am

            Bold to me, Absurd to you. Here’s what I mean, for example, one guy believes that walking on the moon is absurd, because he isn’t a rocket scientist, the rocket scientist understands that it can be done, but it’s a “bold”. To you it’s absurd, I respect that, but I don’t believe it myself.

            As for evidence, I don’t have that. What I have is experience. What I’ve learned is that agents who don’t embrace change, they fail. I’ve seen it happen year after year for 30 years. SM isn’t any different, in a couple of years if you’re not into it, you’ll be out of business.

            If you think that “sales skills” are all that is required to succeed, I have to disagree. It’s difficult to sell someone in the real estate business if you don’t have a client to work with. I’ve seen plenty of skilled sales people fail because they wouldn’t prospect. I’ve seen plenty of poorly skilled slaes people thrive, because they had great prospecting skills. Buyers and sellers primarily work with people they know and trust. NAR points this out in the 2010 Homebuyer and Seller Survey. Knowing and trusting someone usually means there’s some kind of relationship. SM is key to fostering relationships. I’m saying that as SM continues to mesh and intertwine with all media, commerce, education, entertainment, politics, religion and revolution, YES – ignoring SM will sink your ship.

            And lastly, do you believe that the 20 and 30 somethings think as you do at SM and it’s relevance in their life? All the factors I’m talking about will impact every agents success in the future. The further out you project, the more important it will be. Might as well start now.

          • Bob Wilson

            February 4, 2011 at 5:43 pm

            “If you think that “sales skills” are all that is required to succeed,” Seriously Ken, did you even bother to read the entire response? Did you miss the part about acquiring prospects?

            “And lastly, do you believe that the 20 and 30 somethings think as you do at SM and it’s relevance in their life?”

            Dude, you love to make assumptions. I didn’t tell you what I think about SM. I merely challenged your absolute statement (which is why it is absurd) about who will fail and who will not.

  2. Jeff Belonger

    January 24, 2011 at 11:21 am

    Ken… I still don’t consider myself a true expert on all what and how to do it… but here are a few more tips.

    You can also set your FB fan page to automatically display what you post onto Twitter. Like an auto post. But I also prefer to post myself on twitter with the link, so I can place an engaging question so people will want to click onto my link.

    Also.. I use TweetDeck and what’s nice about this is that you can stick the full link/url into the “what’s happening” part and it will automatically make your url smaller for you… by- passing the fact that you have to make the url smaller youself, by using Tiny URL or another site.

    But overall… I agree… using such social tools can only help you, but if you use them wisely and not spend 24/7 on them… You can’t think of it as a popularity contest, getting the most followers… but those that actually engage with you, ask you questions, those that retweet your posts and like your posts… helping you get the word out there.

    • Ken Brand

      January 24, 2011 at 11:25 am

      Amen Jeff, I see it like you do. I hear lots of good things about TweetDeck, I need to check that out. Thanks for sharing man. Cheers.

  3. Agent for Movoto

    January 24, 2011 at 12:16 pm

    Wow that is one nifty little trick. I am definitely going to give that a try within the next five minutes. Thanks!!!!!

    • Ken Brand

      January 24, 2011 at 12:52 pm

      Hope it works like magic for you. Cheers.

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Business Marketing

10 must-listen-to podcasts for business owners

(MARKETING) If you’re a business owner and want to learn something…anything…give one (or all) these podcasts a listen.

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As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

From interviews with business leaders to industry-specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly popular show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace, Change.org, Kiva, Teach For America, and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further than Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real-world applications and cover everything from marketing to technology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo, or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help, and business advice, Back To Work takes on a new topic relating to productivity each week.

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Business Marketing

Why your coworkers are not your ‘family’ [unpopular opinion]

(MARKETING) “I just want you to think of us as family,” they say. If this were true, I could fire my uncle for always bringing up “that” topic on Thanksgiving…

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family coworkers

The well-known season 10 opener of “Undercover Boss” featured Walk-On’s Bistreaux & Bar. Brandon Landry, owner, went to the Lafayette location where he worked undercover with Jessica Comeaux, an assistant manager. Comeaux came across as a dedicated employee of the company, and she was given a well-deserved reward for her work. But I rolled my eyes as the show described the team as a “family.” I take offense at combining business and family, unless you’re really family. Why shouldn’t this work dynamic be used?

Employers don’t have loyalty to employees.

One of the biggest reasons work isn’t family is that loyalty doesn’t go both ways. Employers who act as though employees are family wouldn’t hesitate to fire someone if it came down to it. In most families, you support each other during tough times, but that wouldn’t be the case in a business. If you’ve ever thought that you can’t ask for a raise or vacation, you’ve probably bought into the theory that “work is a family.” No, work is a contract.

Would the roles be okay if the genders were reversed?

At Walks-Ons, Comeaux is referred to as “Mama Jess,” by “some of the girls.” I have to wonder how that would come across if Comeaux were a man being called “Daddy Jess” by younger team members? See any problem with that? What happens when the boss is a 30-year-old and the employee is senior? Using family terminology to describe work relationships is just wrong.

Families’ roles are complex.

You’ll spend over 2,000 hours with your co-workers every year. It’s human nature to want to belong. But when you think of your job like a family, you may bring dysfunction into the workplace.

What if you never had a mom, or if your dad was abusive? Professional relationships don’t need the added complexity of “family” norms. Seeing your boss as “mom” or “dad” completely skews the roles of boss/employee. When your mom asks you to do more, it’s hard to say no. If your “work mom or dad” wants you to stay late, it’s going to be hard to set boundaries when you buy into the bogus theory that work is family. Stop thinking of work this way.

Check your business culture to make sure that your team has healthy boundaries and teamwork. Having a great work culture doesn’t have to mean you think of your team as family. It means that you appreciate your team, let them have good work-life balance and understand professionalism.

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Business Marketing

Market your side hustle with these 6 tips

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you’re starting a new side hustle. Here are some easy ways to make your marketing efforts more effective.

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Side hustles have become the name of the game, and especially during these turbulent times, we have to get extra creative when it comes to making money. With so many of us making moves and so much noise, it can be hard to get the word out and stand out when sharing your side hustle.

Reuben Jackson of Big Think shared five ways that you can market your side hustle (we added a sixth tip for good measure), and comment with your thoughts and ideas on the subject:

  1. Referrals: Don’t Be Afraid to Ask!
    If you’re going to make a splash, you have to be willing to ask for favors. Reach out to your network and ask them to help spread the word on your new venture. This can be as simple as asking your friends to share a Facebook post with information that refers them to your page or website. Word of mouth is still important and incredibly effective.
  2. Start Where You Are
    Immediately running an expensive ad right out of the gate may not be the most effective use of your (likely) limited funds. Use the resources you do have to your advantage – especially if you’re just testing things out to see how the side hustle goes in the real world. You can do this by creating a simple, informational landing page for a small fee. Or, if you’re not looking to put any money into it right away, create an enticing email signature that explains what you do in a concise and eye-catching way. Check out these tools to create a kickin’ email signature.
  3. Gather Positive Reviews
    If you’ve performed a service or sold a product, ask your customers to write a review on the experience. Never underestimate how many potential customers read reviews before choosing where to spend their money, so this is an incredibly important asset. Once a service is completed or a product is sold, send a thank you note to your customer and kindly ask them to write a review. Be sure to provide them with links to easily drop a line on Yelp or your company’s Facebook page.
  4. Be Strategic With Social
    It’s common to think that you have to have a presence on all channels right away. Start smaller. Think about your demographic and do some research on which platforms reach that demographic most effectively. From there, put your time and energy into building a presence on one or two channels. Post consistently and engage with followers. After you’ve developed a solid following, you can then expand to other platforms.
  5. Give Paid Marketing A Shot
    Once you’ve made a dollar or two, try experimenting with some Facebook or Twitter ads. They’re relatively cheap to run and can attract people you may not have otherwise had a chance to reach out to. Again, the key is to start small and don’t get discouraged if these don’t have people knocking your door down; it may take trial and error to create the perfect ad for your hustle.
  6. Go Local
    Local newspapers and magazines are always looking for news on what local residents are doing. Send an email to your town/city’s journal or local Patch affiliate. Let them know what you’re up to, offer yourself for an interview, and give enticing information. The key is doing this in a way that your hustle is seen as beneficial to the public, and is not just an ad.

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