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10 Facebook marketing slideshows to boost your social media efforts

Facebook marketing is tricky, in fact, it’s a science, so we look to the experts for their advice on how the social network has changed and how to maximize ROI in 2013.

facebook marketing

facebook marketing

Facebook marketing in 2013 is unlike years past

If you developed your Facebook marketing strategy in 2009 and haven’t updated it since, a lot has changed and you may be spinning your wheels. Likewise, if the Facebook ninja guru you saw on stage last year that doesn’t even have a Facebook Page told you that you need to create a cover photo as your marketing strategy, they’ve missed about a million other steps that would maximize a return on your time (aka money) invested in your Facebook presence.

Below are slideshow presentations from real Facebook experts like Brian Carter, author of The Like Economy and #1 Best Seller, Facebook Marketing. Also included in the lineup is Marketing Profs’ Ann Handley, Chief Content Officer and legitimate thought leader in the social industry. Enjoy!

Facebook marketing in 2013

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Big changes: what is EdgeRank and what is Graph Search?

Facebook metrics and analytics

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Building your Facebook strategy

50 branded Facebook cover photos for inspiration

The takeaway

Not only because of the changes Facebook is making (EdgeRank and Graph Search), user behavior is also shifting right before our eyes, so basing strategies on advice absorbed more than a year ago could leave your company in the dark and literally unseen by the masses. Take some time to dig through the slideshows above to make sure your strategy isn’t a waste of time.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Jewelry Lane

    January 21, 2013 at 3:00 pm

    Thanks for the list of slideshows. We can all get some help with boosting our social media efforts.

  2. heidimassey

    January 29, 2013 at 12:47 am

    This is an amazingly helpful post! I am teaching a class at a local portfolio school and this week is on Facebook. I can’t even begin to tell you how great this was as a resource. Smart people! Very, very smart!

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