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2012 year in review: trends on Google, Facebook, & Twitter

2012 year in review: each year, the major social networks analyze their data to create lists of the most popular topics of the year, as a sort of historical marker and overview of the past 12 months.



2012 in review

2012 year in review

2012 year in review: what social media says was popular

Each year, Google, Facebook, and Twitter pull together their annual list of most popular trends, typically presented in an artistic fashion to garner sentimental viewers looking back over the year as they prepare their 2013 resolutions.

Google’s 2012 year in review, aka their “Zeitgeist”

This is Google’s 12th year compiling all of their searches to discover the year’s hottest trends, presented in their “Zeitgeist” (which means “the spirit of the time”), revealing what people were most interested, or alternatively, what they wanted to know more about. This list is far different from Facebook and Twitter’s, because Google search strings are not just for news updates, but are often searches of what people don’t know much about, or want to know more about, whereas social networks are typically people talking about what they do know, rather than what they don’t.

Of the 1.2 trillion searches, “Whitney Houston,” who died early in 2012, was the top searched term, even though this was an election year in many nations and a major year for the Olympics, both of which ranked, but not as highly as pop culture icons Whitney Houston and Psy (Korean rapper who brought Gangnam Style to American shores). Below are the top 10 searched terms on Google this year:

  1. Whitney Houston
  2. Gangnam Style
  3. Hurricane Sandy
  4. iPad 3
  5. Diablo 3
  6. Kate Middleton
  7. Olympics 2012
  8. Amanda Todd
  9. Michael Clarke Duncan
  10. BBB12

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2012 Year in review on Twitter

Twitter compiles not only the most retweeted images and tweets, but shares their take on the “pulse of the planet” through the “biggest conversations” of the year around single events that generate a large number of Tweets and Retweets. The biggest conversations this year on Twitter were:

  • The Summer Olympics in London
  • The Presidential Election (U.S.)
  • The MTV Music Awards
  • Euro 2012 (soccer)
  • The Super Bowl
  • Superstorm Sandy
  • UEFA Championship Semi-Finals
  • “Summer Wars” (Japan anime movie)
  • Whitney Houston

Additionally, Twitter offers users a view at their own year on Twitter through “Your year on Twitter” which shows users their “Golden Tweet” and “Golden Follower,” offering an instant infographic of a user’s year through Vizify, although protected (private) accounts are not aggregated by Vizify and cannot use this feature.

2012 year in review, twitter

2012 year in review on Facebook

Facebook has released their Year in Review,” outlining what created the most buzz this year, and what puts Facebook in a unique position is that they have over one billion users, and trillions of data points to analyze.

According to Facebook users, the most buzzed about trends of 2012:

  • Top event: U.S. Presidential election
  • Top public figure: Barack Obama
  • Top political topic: Barack Obama
  • Top song: We Are Young (feat. Janelle Monáe) – Fun
  • Top movie: The Hunger Games
  • Top book: The Hunger Games (#1)
  • Most checked-in location: Times Square
  • Top technology: Instagram
  • Top television show: Duck Dynasty
  • Top sports topic: NY Giants
  • Top meme: TBH (“to be honest”)

Like Twitter, Facebook offers a way for users to look back at their own year, offering the top 20 moments of a user’s year, depicted via timeline by visiting, which looks like so:

2012 year in review on Facebook

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Social Media

Why Trump’s lawsuit against social media still matters

(SOCIAL MEDIA) Former President Trump snagged headlines for suing every large social media platform, and it has gone quiet, but it still deeply matters.



trump sues social media

It was splashed across headlines everywhere in July: Former President Trump filed a lawsuit against social media platforms that he claims unrightfully banned him during and after the fallout of the January 6th capitol riots. The headlines ran for about a week or so and then fell off the radar as other, fresher, just-as-juicy news headlines captured the media’s eye.

Many of us were left wondering what that was all about and if anything ever became of it. For even more of us, it probably passed out of our minds completely. Lack of public awareness for these things is common after the initial media blitz fades.

Lawsuits like these in the US can take months, if not years between newsworthy milestones. The most recent news I could find as of this publishing is from August 24, 2021, on Yahoo! News from the Washington Examiner discussing the Trump camp’s request for a preliminary injunction in the lawsuit.

This particular suit shouldn’t be left to fade from memory in the shadows though, and here’s why:

In the past few years, world powers have been reigning in regulations on social media and internet commerce. The US is actually a little behind the curve. Trump may have unwittingly given us a source of momentum to get with the times.

In the European Union, they have the General Data Protection Regulation (GDPR), widely acknowledged to be one of the toughest and most thorough privacy laws in the world, a bold title. China just passed its own pair of laws in the past four months: The Data Security Law, which took effect on Sept. 1, and The Personal Information Law, set to take effect November 1st. The pair is poised to give the GDPR a run for its money for that title.

Meanwhile, in the US, Congress has been occupied with other things and, while there are five bills that took aim at tech monopoly currently on the table and a few CEOs had to answer some questions, little actual movement or progress has been made on making similar privacy protections a thing in the United States.

Trump’s lawsuit, while labeled by many as a toothless public relations move, may actually create momentum needed to push regulation of tech and social media forward in the US. The merits of the case are weak and ultimately the legislation that would give it teeth doesn’t exist yet.

You can’t hold tech companies accountable to a standard that doesn’t properly exist in law.

However, high profile attention and someone willing to continue to make noise and bring attention back to the subject, one of Trump’s strongest talents, could be “just what the doctor ordered” to inspire Congress to make internet user rights and data privacy a priority in the US, finally.

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Social Media

Even solopreneurs are doing live commerce online – it’s not just QVC’s game anymore

(SOCIAL MEDIA) When you think of watching a show and buying things in real time, it invokes thoughts of QVC, but social media video has changed all that.



live commerce

After the year everyone has had, one wouldn’t be remiss in thinking that humanity wants a break from live streaming. They would, however, be wrong: Live online commerce – a method of conversion first normalized in China – is the next evolution of the ubiquitous e-commerce experience, which means it’s something you’ll want on your radar.

Chinese company, Alibaba first live streamed on an e-commerce site in 2016, allowing buyers to watch, interact with, and buy from sellers from the comfort of their homes. In 2020, that same strategy netted Alibaba $7.5 billion in presale revenue – and it only took 30 minutes, according to McKinsey Digital.

But, though western audiences have proven a desire to be just as involved with sellers during the buying process, live commerce hasn’t taken off here the way it has elsewhere. If e-commerce merchants want to maximize their returns in the next few years, that needs to change.

McKinsey Digital points out a couple of different benefits for organizations using live commerce, the main one being an influx in traffic. Live streaming events break the buying experience mold, and consumers love being surprised. You can expect that prospective buyers who wouldn’t necessarily visit your store under normal circumstances would find value in attending a live event.

Live events also keep people on your site for longer, resulting in richer conversion opportunities.

The sense of urgency inherent in in-person shopping doesn’t always translate to online markets, but having a stream showing decreasing inventory or limited-availability items being sold inspires people to act expeditiously rather than sitting on a loaded cart–something that can kill an e-commerce conversion as quickly as it starts one.

There are a ton of different ways to incorporate live events into your e-commerce campaigns. Virtual auctions are popular, as are markets in which individual sellers take buyers through inventory. However, the live event could be tangentially related–or even just something impressive running in parallel with the sale–and still bring in a swell of revenue.

Screen fatigue is real, and there isn’t a true substitute for a brick-and-mortar experience when done correctly. But if you have an e-commerce shop that isn’t utilizing some form of live entertainment–even just to bring in new buyers–you’re going to want to try this strategy soon.

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Social Media

LinkedIn is nixing Stories this month (LinkedIn had Stories!?)

(SOCIAL MEDIA) LinkedIn tried to be like the cool kids and launched “Stories,” but the video feature is being shelved and “reimagined.” Ok.



linkedin stories

Creating the next big thing is essential for social networks to stay relevant, continue growing, and avoid shutting down. Sometimes, this leads to businesses trying to ride along with the success of another app’s latest feature and creating their cloned version. While the logic of recreating something already working makes sense, the results aren’t universal.

This time around, LinkedIn is saying goodbye to its short-lived Snapchat-like video product, Stories. In a company post, LinkedIn says it’s removing its Stories experience by the end of September.

Why is LinkedIn retiring Stories?

According to a post by Senior Director of Product at LinkedIn Liz Li, “[LinkedIn] introduced Stories last year as a fun and casual way to share quick video updates.”

After some testing and feedback, they learned this is not what users wanted. Seems like they could have beta tested with users and heard the same thing, but I digress.

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” said Li.

What does this mean for users?

Starting on September 30, 2021, users will no longer be able to create Stories for Pages. If you’ve already planned to have an image or video ads run in-between Stories, they will now appear on the LinkedIn feed instead. For those who used Campaign Manager to promote or sponsor a Story directly from your Page, the company says “these paid Stories will not appear in the LinkedIn feed”, and the user will need to recreate the ad in Campaign Manager.

What’s next for LinkedIn?

According to Li, LinkedIn is taking what it learned from its finding to “evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational.” It plans on doing so by using mixed media and the creative tools of Stories.

“As we reimagine what is next, we’re focusing on how we can provide you with a short-form, rich interactive video format that is unique to our platform and that better helps you reach and engage your audiences on LinkedIn. We’re always excited to try out new things and learn as we go, and will continue to share updates along the way,” the company said.

Although Stories didn’t work well for LinkedIn as they hoped, one thing is for sure. LinkedIn isn’t giving up on some form of interactive video, and we can only hope they “reimagine” something unique that keeps users coming back for more.

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