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4 social media analytic tools to help you analyze, process data

(Social Media) Social media analytics tools can help you make better business decisions and save tremendous amounts of time – here’s how to outdo your competitors.

social media analytics

social media analytics

Making better business decisions with social media analytics

Many times throughout the day we wish there were an easier way to finish something. When it comes to business analysis and marketing tools there are many different ways to simplify and automate tasks that seem to be tedious and repetitive.

Here are four analytic tools that make life easier:

1. Cloudwork

is the electronic pathway to bridge business apps and social media in the cloud. Businesses love cloud apps and according to Cloudwork, over 40% use them, but apps don’t “talk” to each other. This can result in data getting disconnected and forcing you to do tedious tasks, like logging in to multiple apps, copying/pasting information, and exporting files; with Cloudwork, you can automate these tasks.

Just log in to Cloudwork, select the apps you use, authorize these apps, and then manage them from the dashboard with no technical know-how needed. The extensive list of app integrations can be found here, and just below that list you can see upcoming integrations and a place to suggest new ones.

2. Fliptop

connects the dots between email addresses you have for Leads and Contacts, and their social media accounts. Once installed, Fliptop automatically starts looking up all the lead, contact and opportunity data in your Salesforce system and matching Twitter and Facebook profiles. Fliptop uses data science to help you filter out low-probability leads and prioritize the rest.

The platform combines external data and data from your CRM and marketing systems to create a scored profile report. This not only generates more sales, but it helps you close sales as well.

3. Linksy

helps you get more impressions by using messages and your friends’ social networks. By enlisting your friends to share your message you will reach a larger audience. To do this, type your message in to your email program, Linksy will then prompt you to fill out the message you want your friends, family, co-workers, or followers to share on social media sites.

When your selected audience receives the email, they will be promoted to share it on their networks. All they will need to do is enter their log in information. You can share across Facebook, Twitter, LinkedIn, and Google+. You can also view stats for your sharing. View a real-time stream that shows who clicked through and where shares originate.

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4. Agorapulse

turns you in to your very own private social media guru by keeping you in-the-know about your Facebook activity. Agorapulse gives you a complete toolkit to engage your fans, qualify them, and measure your performance. Attract more fans to your paper by engaging them with fully customizable, viral applications (quiz, photo, contests, fan votes, and more).

You can also rank fans and followers to uncover potential ambassadors for your products and services. Use real-time statistics to measure the performance of your Facebook page and benchmark yourself against others. Use the available tools to moderate and manage your Timeline.

And finally, turn your fans into clients. Collect and export via the Agorapulse apps everything you have to CRM and email software. You can also generate performance-based reports, right from your dashboard. Agorapulse keeps you on top of everything you need to run a successful Facebook campaign.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.


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