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4 social media tools that make life easier

As social media has become a common marketing tool for businesses, it can become a time suck, but with these four tools, it doesn’t have to.



Social media is important for connecting and engaging with prospects and clients, but undoubtedly, it’s a lot of work.  Social media “work” can easily eat up your entire day. The four tools below will help you become more efficient and productive and maximize the value you’ll get out of social media.

1. HootSuite

Hootsuite is a social media dashboard that will help you to effectively manage your social media networks. You’ll be able to view multiple social network feeds and pages right from Hootsuite and post status updates to a number of them at once. This eliminates the time you would have to take to log into one social media site after another.

Hootsuite is also a very reliable tool for scheduling posts. If you want to ensure that you’re posting consistently to say, Facebook and Twitter, you can write and schedule your posts for the day, week, or even month. This saves you the time (and often hassle) of having to log into Twitter, for instance, multiple times a day to send out individual tweets.

Another great feature Hootsuite offers is the ability to run reports to see how many people clicked on the links you distributed via social media. You can see which posts or status updates resonate more with your followers so you have an idea of what to publish more and less of.

I also like that Hootsuite lets you view the Klout score and follower count of those you follow on Twitter. This will help you determine the most influential people in your “Twitter circle.” With this information, you can keep a special eye on these people, develop relationships with them, and engage with them more often.

2 Crowdbooster

Crowdbooster is a social media tool that will actually provide you with suggestions on when to post Facebook status updates and when to send out Tweets based on when you’ve received the most engagement in the past.

Using Crowdbooster, you can easily see a graph of all your tweets and/ or Facebook status updates over a specified time and which ones received the most impressions and likes or re-tweets. This information is useful because you can quickly see your best performing posts at a glance and get an idea of what to post more and less of.

Crowdbooster will also tell you your top Facebook fans over the course of a given time period based on comments, mentions, and likes. This is great if you’d like to reward or thank your fans or have a “fan of the week” status update or contest (which I highly recommend). Encouraging and appreciating fans who engage with you helps spur greater participation which will in turn increase your Facebook EdgeRank.

3. Twilert

Twilert is one of my favourite Twitter monitoring tools because you can very easily get a pulse for what people are talking about in the “twitterverse.” Twilert will send you email alerts of tweets based on key words or phrases you specify. These key words can be your name, the name of your company, or your SEO keywords. If you’re a real estate agent in Los Angeles, you may want to set up an email alert for the phrase “Huntington Beach properties,” for example.

4. Hyper Alerts

We all know that social media is a full-time job. But as a small business, you may not have the manpower to check social media sites constantly and respond to questions and comments. This is where Hyper Alerts comes in. Hyper Alerts will send you an email when your followers post something to your Facebook wall or respond to one of your posts. You can get alerts right away or get the system to send you one alert per day at a specified time.

A good idea is to reserve a certain amount of time per day to respond to Facebook comments, say 4pm, and Hyper Alerts will email you a report at this time with all of your Facebook comments. Although Hyper Alerts is limited to Facebook at this point (which is disappointing), the tool is very useful!

Which social media tools do you use?

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.

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  1. mpcrider

    June 5, 2012 at 2:35 pm

    You should check out Buffer.

    • FreyDrew

      June 6, 2012 at 1:52 pm

       @mpcrider I’m obsessed with Buffer. Leo and the team out there are doing a great job at getting their hands on everything. From SocialBro to Google Reader to Twitter integration and IFTTT, Buffer seems to be all over the internet these days! 

  2. mrpbrain

    June 5, 2012 at 7:13 pm

    Also Pluggio –
    It’s really powerful social media dashboard, that I find much easier to use than Hootsuite.

  3. FreyDrew

    June 6, 2012 at 1:59 pm

    Hey Matthew, 
    These are all great tools that help make life just THAT much easier. Thanks for the write-up. 
    Crowdbooster is a fun tool that really helps manage your social relationships. We’re trying to tackle the same challenge in a fun and unique way at Fanmix with Priority Inbox, analytics and more.
    Thanks again for the post. 

    • MatthewC

      June 8, 2012 at 11:25 am

       @FreyDrew My pleasure Drew! Glad you liked the post.

  4. PaulGhAbrudean

    August 23, 2012 at 5:13 am

    Zoniz is a automated system that helps you get more exposure on social networks, turning the people that visit your website or store into your fans and  followers. 
    With the help of Zoniz, you will increase your fan base, open a dialog with your customers, get feedback and promote your product or services directly  to your fans and their friends.

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Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.



facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

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Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.



Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

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Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.



impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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