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5 tips for creating fresh web content

As more businesses get online, and the space gets louder, it can be difficult for even the most creative person to continue providing fresh web content, but these five tips show that you can take advantage of your surroundings to find inspiration.



Web marketing challenge: standing out

We have all seen those run-of-the-mill, cookie-cutter social media and blog posts that many small businesses seem to put on their sites. It’s not that they’re doing anything wrong, exactly; it’s just that as a consumer, it can feel like you’re getting a lot of the same kinds of posts from several different kinds of businesses. This can present a huge challenge in online marketing. The more businesses hop on social media sites and maintain their blog on a regular basis, the more pressure there is to stand out. It has become more important than ever to create fresh content, which makes many scratch their head and ask, “How?”

Not everyone can just sit down behind a computer screen with a task at hand and be inspired. Even the most creative of people can struggle sometimes to create something new and innovative. What many don’t realize is that oftentimes, the most unique and interesting of content wasn’t over-thought. Often, your best ideas can come to you just by living your every day life. Below is a compilation of a few simple suggestions to help you use the resources immediately available to you each day to come up with fresh topics that you can write about on your social media and blogging sites.

Tip one: engage your enthusiasts

•    Use your biggest fans to your advantage. Everyone loves a good story. Reach out to past customers or clients who have had the best things to say about you and ask them to give you a testimonial of sorts. From there, use what they’ve said and tell a story about what their experience was like. This is something a bit more creative that you could throw in once in a while. Doing it too often could be a bit much, but throwing in positive feedback about your business on occasion could create interesting content that bolsters your business at the same time.

Tip two: tools at hand

•    Do you like an app, product or particular vendor? Consider writing about them if it pertains to your audience. Do it without “striking a deal” with the other party, and avoid direct endorsements, lest your site lose focus. Just think of a product that you particularly love to use that you think could help your consumers and write about it. From there, send what you wrote to the company whose product you endorsed and voila: you could have just formed a new business relationship that could come in handy down the line while providing content that people may actually find useful.

Tip three: pay attention to questions

•    Listen. I’m sure as you meet people and tell them what you do; people have questions to ask you about your line of business on occasion. They want to know what you do, how you do things, and what results you see. People are interested in these things. Pay attention to these questions and write them down, because they make great blog posts. Remember, if you’re a business to consumer organization, you’re going to want to write things that are meant for your customers. They may not understand all of the intricacies of your business. Blog and social media outlets are a great way to educate and inform as well as promote your brand.

Tip four: news in context

•    Do your research. It is okay to go off-topic once in awhile and write about a topic that is clearly trendy in the web world. Every day, as you log on Facebook, check out streaming Twitter feeds or see news scroll across the online media sites each day, take note of what people seem to be talking about. Granted, you want it to stay appropriate and interesting for business purposes, but you can take a piece that seems to be of interest to the public and write about it. Granted, you want to steer away from controversial news stories, but new tech releases or major news could make a great topic to post about in the right context.

Tip five: seek inspiration

•    Use others in your field to help you. While you don’t want to “copy” the competition on a regular basis, it is okay to monitor the social media and blogging sites of others in your field for inspiration. One of the benefits of having such awesome technology offered to us is that you can use it to compare ideas and benefit from others successes. In my opinion, there’s nothing wrong with learning from your competitors and using some of what they have to say in your marketing efforts. Focus on your own ideas most of the time, but know that it is okay to find inspiration through someone else.

The takeaway

As you read over these ideas just listed out, I’m sure you’ve noticed that a lot of these tactics involve things that we do every day, anyway. We all monitor the competition on a regular basis, surf online news sites, talk to our loved ones about our job, recommend products to others and market our business. It’s all about using these day to day activities in a way that’s creative and can benefit your online presence. If you can think outside the box, you’ll find that you can get inspiration from just about everywhere, and from there, the custom content will start to flow naturally.

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.

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  1. Matthew

    April 24, 2012 at 12:38 pm

    Hey Carrie- Regarding your “Use your biggest fans to your advantage” point, one great option is for Realtors to send a mass email to their clients asking if they’d mind providing a testimonial. This is VERY easy to do with a good CRM system.

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Social Media

Instagram flaunts new features, including a decked out desktop experience  

(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck



Instagram displayed on a desktop

It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.

Collabs Feature

“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.

Examples of adding a co-author in Instagram Collabs feature

Fundraiser & Reel Features

Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.

Examples of Dynamic for Reels feature

 Desktop Feature

FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!

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Social Media

Truth Social: Trump’s long-standing battle against Big Tech backfires

(SOCIAL MEDIA) Truth Social is an example of how a new platform, though necessary to keep competition alive, can prove to be fallible before it succeeds.



Man holding iPhone with Truth Social app download page up, as well as the stock market and Trump in the background on computer screens.

Former President Donald J. Trump announced a new social media platform, dubbed “Truth Social” last week. The platform has since been the recipient of cyber attacks by hacker collective Anonymous and the Software Freedom Conservancy has accused the Trump Media and Technology Group of violating the terms of their software agreement.

The circumstances plaguing Truth Social provide a small (if nuanced) look into the rigors of creating and sustaining new social media platforms in the modern-day. While expanding the number of social media platforms available creates more competition, this platform, in particular, raises some questions about the wisdom of investing in a service that creates an ideological echo chamber, as well as demonstrating that not just anyone can run a social media site.

There’s no denying that this new entry into the world of social media is off to a rocky start. Cyberattacks just hours after Truth Social’s test run left the site in disarray, with fake user accounts for Mike Pence, Steve Bannon, and Donald Trump appearing at various stages of the launch. Truth Social’s hosts eventually took it offline, and the sign-up process is halted for the time being.

Woman holding iPhone showing Truth Social's feed.

Truth Social also has some interesting rules regarding user interactions on their platform, including a non-disparagement clause and the assertion that users can be sued for the content they post, Time reports.

“In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress,” says one section of the Truth Social terms of use.

This clause is in stark contrast to the ethos behind Truth Social – a platform that, according to the press release, was “founded with a mission to give a voice to all” and “stand up to the tyranny of Big Tech.”

The disparity in messaging versus reality is an understandable mistake, as much of Trump’s mindset was most likely impacted by criticism levied against him on mainstream social media when he had his accounts – and anyone in the same position might reasonably make the same call. However, restricting users to agree with one set political ideology is a perilous precedent to set. Echo chambers aren’t particularly conducive to longevity.

iPhone showing Trump's suspended Twitter account.

The Trump Media and Technology Group also violated the terms of their open-source software of choice when they uploaded the pilot version of Truth Social. According to the licensing agreement associated with Mastodon – the software company TMTG used – users must have access to the source code for the product in question (in this case, Truth Social).

Since the initial users of Truth Social did not receive that access, the social media platform is at risk of permanently losing its rights to the code.

While some of these pitfalls feel proprietary to Trump insofar as his high-profile battle against social media is concerned, the truth is that any development of new social media entries will be messy and fraught with obstacles. Truth Social is just one example of how a new platform – something that is absolutely necessary to keep competition alive – can prove to be publicly fallible far before it ever succeeds.

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Social Media

Instagram Collabs: New feature fosters the ability to co-author content

(SOCIAL MEDIA) Instagram is rolling out a few updates, including a new post format called Collabs, giving users a new way to co-author feed posts and reels.



Instagram stock images of collab feature.

Instagram is rolling out a few updates, including a new post format that many can benefit from. Called Instagram Collabs, this latest feature gives users a new way to co-author feed posts and reels. This isn’t the first feature Instagram has rolled out to promote collaboration between users, but we think it will be a beneficial addition!

How to use Instagram Collabs

Using Collabs is very similar to how you tag someone on Instagram. You can start by choosing to create either a reels video or feed post. After recording your video or taking your photo like you normally would, you head over to the “Share” screen and select “Tag People”. On that screen, there is now an “Invite Collaborator” option!

By choosing to invite a collaborator, the account you add will be able to share your post to their profile grid and their followers. Additionally, the names of all the collaborators will appear in the feed post or reel header, but before their username shows up on your post, the collaborator will need to accept the collaborator invitation first.

Keep in mind, only public accounts can be tagged and there is a limit to how many tags you can use. You’re able to tag up to 20 accounts, including the number of tagged users and collaborators.

Instagram stock photo of how to use new feature, Collabs, with iPhones showing the sequence of how to add a co-author.

Benefits of Instagram Collabs

Collabs makes it quicker and easier for everyone to share content on the platform. From local artists working together on a project to businesses working with high-profile influencers to promote their brand, content is shared instantly. Gone are the days of screenshotting or using third-party apps to repost that same content on your profile.

Along with making sharing easier, the feature makes it clear and simple to give credit where it’s due – all authors are given credit. When it comes to branded sponsorships, instead of adding hashtags or brand tags that can become cluttered, along with the user, the names of brands are neatly displayed in the header. Before this feature, it was a little difficult to distinguish a regular tag from a business, but with Collabs, that is no more.

And last, but not least, collaborators will all share views, likes, and comments. By sharing engagement signals, content creators will be able to maximize their reach and businesses will have more transparency with their customers.

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