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7 Ways to Make Twitter Easier & Worth Your Time




Twitter is jibberish

In a recent comment, a reader said “I still don’t see the importance of using Twitter for Realtors.” People chimed in about why but the reader said, “I still don’t see it… It make no sense to throw out one liners. When I try read stuff on Twitter, it seems very hard to follow any conversation. Just jibberish… Does anyone else find it hard to follow? It makes more sense to blog on your Facebook page because its much easier to follow.”

This reader is not alone. They know that Twitter is useful for some people but it seems like jibberish because they have no organization system set in place yet, so here is how to use Twitter in an efficient way and to make it worth an agent’s time (and less like jibberish):

1. Learn the basics

Learn the basics before you jump in; here’s a video with some links as to how to get started on Twitter.

2. Sign up

Sign up for a Twitter account with a screen name that describes you (your name) or what you do and make it memorable and concise. Silly is permissible in this culture, just be sure you like what you’re going with because people will call you by your Twitter name rather than your real name (unless they’re the same).

Keep your bio interesting, approachable and relevant.  “Realtor specializing in the White Rock Lake area in Dallas, father, dog owner, runner, SPCA volunteer” is much better then “Buy a house from me, I wear a lot of cologne and drive a Porsche.”  Use a modified wallpaper so you’re not using the default (here is how) and use a picture of yourself that is not airbrushed or old- people need to recognize you when they meet you in person (oh and a salesy pic of you holding a cell phone is against the laid back culture of Twitter, just use an informal pic of yourself).

3. Get organized

Upload a desktop application (I personally like TweetDeck but here is a list of all of them). This will allow you to visually organize all of the data you will eventually be reading through. It can be overwhelming but by using a desktop application, you will be able to legitimately filter through to get only what you need (more on this soon).

4. Network locally

Start locally. Right now, go pick one of the ways to network locally; I like TwitterLocal even though you have to download another application to your desktop. When you open it, click on the usernames of the last 10 people that Twittered in your city and see if they look like a quality connection (teens can be excluded as can people who clearly don’t interact meaning no “@” symbols in their tweets, etc). Start following people in this way.

5. Solidify the connection

When someone follows you back, direct message them but avoid being salesy- they already know what you do, they probably read your bio before following you. Tell them you’re glad to connect and if their last tweet is about beer or something, connect over that common ground by saying something in your direct message. So for example, “thanks for following me back, I saw your tweet about beer, have you tried local brewery Live Oak yet? so good!” Keep it loose like happy hour.

6. Get more specific

Now you’ve followed a few people and within a day or two you’ll see people following you back. You have a desktop application so you can visually see what is coming in and going out of your twitter sphere. You’re finding people locally so you’re not spending too much time on inapplicable connections. Now you need to start targeting your efforts outside of your location to apply to what you’re doing.

Let’s say you’re using TweetDeck- up top, click the magnifying glass button for a twitter search. If you’re in Dallas, search in quotes “moving to Dallas” and it will set up a column for you that constantly searches that phrase, showing the newest up top in a column that stays there until you X out of it. If someone states they are moving to your city and need help, reach out without spamming them. “Hey @mover, I’ve lived in Dallas for 27 years & sell real estate, I’m happy to help or at least show you where the best fajitas are!” Sometimes they’ll ignore you, other times they won’t.

You can set up your TweetDeck to have columns dedicated to groups, so you can have a column for Dallas people, a column for coworkers or peers or other Realtors, a column for active and past clients, and whatever else. All you do is click the button up top with two people (it forms a group), name it, and select who you want to be in the list from everyone you follow. When you follow people, you are not obligated to read every single thing they say, so setting up groups helps you filter who and what you’re really listening for.

7. Be a community organizer

As a Realtor, your business is local and while you seek out new business on networks like Twitter, you rely on referrals from your new network. Organize a Tweetup! This is so much easier than you might think. Determine a hot happy hour spot, go to TwtVite to create an invitation with a link to the Tweetup and start inviting locals in direct message to come. Here is an example of a Tweetup Benn & I put together a few days ago simply to have a happy hour. Responses aren’t usually this large, but as you get to know more people in your city this number will grow. All we did was say to ourselves, “I wanna have a happy hour, Gingerman is a cool place, let’s go” and within 48 hours had over 70 responses. There is nothing more powerful than the offline connection, this is an easy way to make that happen.

WHY? 93% of social media users expect you to be there

So you now know how to connect locally, organize your time on twitter by streamlining it with searches and groups and how to take these online relationships offline. With 93% of all social media users expecting companies to have a social media presence (see point #2 here), I would speculate that the number of Twitter users specifically expect the same (if not at a higher percentage).

If you want more on how to use Twitter in your real estate practice, simply use the Agent Genius search feature at the top right and search for “Twitter” which will give you hours upon hours of reading if you so choose! Good luck and let us know what questions you have, everyone here loves to help!

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  1. Fred Romano

    July 5, 2009 at 2:17 pm

    Thanks for the great Twitter article! Next week when I’m back from vacation I will spend some time to try out your advice.

  2. Matt Stigliano

    July 5, 2009 at 3:07 pm

    @LaniAR I think I learned one of the key concepts to staying connected with Twitter through you. First, when you go on there (and haven’t been on in a bit), look at all your @replies. Those are your current conversations. It’s just like checking your inbox to see who emailed you. Look at your DMs, they’re important too. After that, scroll through what’s been going on. See an interesting reply to something you think you might want to know about? Try and follow that conversation. You can’t read every tweet every day. When I first started using Twitter, I felt I had to, so I would scroll through hundreds of messages that I had missed previously. Time-waster! Now I get to the important stuff first (people communicating directly with me), then if I see a few things I want to involve myself with I will, but I don’t have to if I don’t have the time.

    As you get more followers and start following more people, you begin to realize that you can’t be there 100% of the time reading every word of every conversation. You need to learn to use the data stream efficiently and effectively and the simple ideas you gave me have served me well.

  3. Holly White

    July 5, 2009 at 3:41 pm

    Okay okay, I’ll give that Twitter thing another shot. Thanks Lani. You’re a Twitter Genius. 😉

  4. Ricardo Bueno

    July 5, 2009 at 6:24 pm

    I’d put emphasis on point number 7! Technology is great because it connects us quickly and easily. But there’s nothing better than when you convert on-line connections into off-line connections. There really isn’t!

  5. jamesbrigg

    July 6, 2009 at 1:49 am

    Thanks ,amzing tip for using twitter save time..

  6. Steve Wiley

    July 7, 2009 at 1:58 pm

    Reading: "7 Ways to Make Twitter Easier & Worth Your Time | Real Estate Opinion MAG – AgentGenius" (

  7. Bryan Chaney

    July 7, 2009 at 3:11 pm

    Twitter 4 Real Estate

  8. Robert Zuniga

    July 12, 2009 at 8:52 pm

    I’ve received an incredible amount of insight from tweets. Going local first is useful if dealing with a local campaign.

    Thanks for the suggestions.

  9. REBAC

    July 14, 2009 at 7:47 pm

    These 7 tips for making the Twitter process quicker and easier can help you to build your sphere of influence today!

  10. Joe Held

    July 14, 2009 at 8:24 pm

    RT @NARGREEN 7 tips for making the Twitter process quicker & easier can help you to build your sphere of influence

  11. CENTURY 21 JudgeFite

    July 16, 2009 at 4:42 pm

    Reading: "7 Ways to Make Twitter Easier & Worth Your Time | Real Estate Opinion MAG – AgentGenius" (

  12. Inez Meehan

    July 16, 2009 at 10:37 pm

    Reading: “7 Ways to Make Twitter Easier & Worth Your Time | Real Estate Opinion MAG – AgentGenius” (

  13. Carrie Morgan

    September 17, 2009 at 4:56 pm

    Real estate agents – making Twitter worth your time: Have you discovered AgentGenius mag yet? Useful!

  14. Gary Ashton

    August 20, 2010 at 9:53 pm that I discovered Tweetdeck the twiiter thing doesn’t seem so bad …in fact I’m really getting to like the occasional informative tweet from some of the industry experts. Gary 🙂

  15. Josh Malone | Nashville Homes

    December 1, 2010 at 3:45 pm

    Never really done a lot with twitter for business. The information on TweekDeck sounds incredible. I never new that was even possible. Has anyone had success doing this?

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.



Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.



Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?


Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.



social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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