Photo by: Jayjay402
I’ve been in the shadows for a while now, building the monster I call a hyper-local news blog. I had promised a series of articles chronicling the trials and tribulations of getting it going and making it a success. What I have found is that success is hard to define, but it has something to do with traffic statistics.
I was inspired to go local purely for the challenge. I defined my target geographic area, decided on a platform (WordPress), and launched the site. What I didn’t count on was how hard it would be to populate that thing with meaningful content. It’s a big job.
Like all big jobs, I took it one step at a time… which means one post at a time. My first post was the formal site announcement. I felt I needed to define what the site was all about… and I did. But that post was pretty meaningless since it did nothing but lie to my audience. I promised them relevant local news and information… and sadly weeks passed and I hadn’t published diddly squat.
Make a Source List
So I decided to mix my first ‘local blog energy drink’: A set of hand-picked bookmarks I compiled under one handy drop-down menu that contained almost every local website with any updated local news and information. It took a few hours to compile my first concoction. I had about 25 sites in my brew, and all easily accessible with one click from my browser toolbar. Why not an RSS reader? Because fortunately for me most of the local sites are not taking advantage of the wonderful world of RSS. Here are some source ideas:
- Local Newspapers – this is a no-brainer, but there are quite a few more than I originally knew about. We have the city-wide paper which has a local section just for my area of the city, and even a blog to go along with it.
- Local EDC – The economic development council always has a nice juicy set of press releases published in it’s own news section
- Local Chambers and Clubs – I was surprised to find that we have 2 chamber of commerce sites covering my area, a Rotary Club, and Exchange Club, Toastmasters, Charity organizations, and a handful of other ‘networking’ groups with websites that contain events calendars and local news releases. These are great sources.
- Local ‘free’ publications – We have a couple of local magazines and free weeklies that circulate in print, but also have an online presence.
- School District PR Department – The press and communications section of the local school district sites has a ton of press-releases circulating every week. When I say a ton, I mean 3-5 per week.
- Local Real Estate Blogs – Of all of the businesses out there, It was safe to say that real estate agents are the ones that are really blogging their hearts out. Although the numbers are still low, it was rare to find a local blogger in my area that was actively publishing that wasn’t a real estate agent. In my area, there are quite a few that are caught up in the Localism fever. Hey, whatever works… but I would prefer to host my own blog.
- Other Local Blogs – There are a few local businesses that maintain blogs not related to real estate. A majority of small business and personal blogs were ‘mommy blogs’ having to do with perenting and kids activities. Beleive it or not, these are some of my favorite news sources. They tend to focus on fun stuff, events, and ways to save money in the area.
- HOA Sites – Compile a list of neighborhood HOA sites for a grab bag of sometimes petty but still useful news and information. This is the stuff that great news is made of if you can compile the calendars for the month and re-post this information.
- Church Websites – Some church sites contain event calendars, and some church event turn-outs are not too shabby.
After I referred to my list, finding subject matter for local content was easy. I just bit the bullet and started to write. One post turned into two, and now we are publishing up to 4 articles per day with no problem.
Be a Link Journalist
I refer to my site list almost daily, and I am never at a loss for things to post. Press releases are extremely helpful, because you can legally post them in their entirety and add your own unique flavoring in the form of a paragraph at the beginning or end… or re-word them like a bonafide journalist.
Compiling this list is not unlike what a real journalist does for story research. Many times I will find tht multiple sources will cover the same story or announcement. This presents a great opportunity for combining the best information form multiple sources, quoting, and practicing good link journalism.
Events and Longevity
You may be saying to yourself… an event post will not be relevant when the event is over… It would be a waste of time. You are right and wrong. Articles announcing events are not-relevant after the event has passed, but some of my largest traffic spikes are due to event posts. Events posts take less time to write, since a press release usually covers every detail and they are straight forward. Another benefit to publishing upcoming events is that they make great link-bait. I have acquired quite a few inbound links because of event articles.
What to Cover
A local blog can cover a lot. New developments, business openings, community events, school awards and recognition, sports coverage, job market changes, freeway and road developments, city meetings, chamber events, accomplishments by local people, top 10 lists, restaurant reviews, neighborhood profiles, and all kinds of other things.
Some experts suggest that a real estate blog should stick to real estate. All I can say is, the local blog covering anything and everything that has to do with my little corner of the earth in Katy, Texas is averaging over 250 unique (and local) visitors per day in a little over 4 months. Although every visitor is not looking to buy or sell a home, there are many stages in the customer life cycle. Sean Purcell at Bloodhound Blog offers another perspective:
The goal of almost all real estate marketing has been, and continues to be, relating your expertise in the community. The question you want to put in their head is: who better to help them sell their home than you? You know the neighborhood inside and out. More important still is the conversation they will have with a family member, friend or co-worker. It begins with the future client saying: “I have been thinking about moving to your neighborhood. I hear the schools are great, the homes are beautiful and everyone turns out for the 4th of July parade.”
There is more to the story… but I am happy with the results so far.
We watched The Social Dilemma – here are some social media tips that stuck with us
(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.
Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.
The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.
Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)
One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.
- Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
- Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
- Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
- Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
- Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
- Research the many extensions that remove these recommendations and help stop the collection of your data.
At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.
WeChat ban blocked by California judge, but for how long?
(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.
WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.
“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.
WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.
The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”
This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.
Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”
Instagram makes IGTV videos more accessible with automatic closed captions
(SOCIAL MEDIA) This new feature for Instagram opens avenues for viewers who don’t or can’t use audio on IGTV videos, creating more accessibility for all.
In an effort to expand accessibility efforts, IGTV videos on Instagram will now include an auto captions option. While its parent company, Facebook, has included auto captions on uploaded videos since 2017, this new-for-Instagram feature is expected to widen audience viewership and increase potential viewing by those who prefer watching sans-audio.
In a statement by Facebook, the company states: “While there is no shortage of information, not everyone can access it. It needs to be available to the hundreds of millions of people in the world who are deaf or hard of hearing. According to the World Health Organization, over 5% of the world’s population – or 466 million people – have disabling hearing loss, and that is projected to increase to over 900 million by 2050.”
Current events have made the need for auto captions even more critical for inclusion. “The rapid spread of the COVID-19 pandemic caused a spike in both the supply and demand of public health information. Several local and state governments, that were accustomed to holding live press conferences but didn’t have the resources, staff or technology to record, stream, and caption their live events, turned to Facebook Live. Several governments also discovered that video captioning was not just a nice-to-have, but imperative, especially in the absence of available sign language interpreters,” states the company.
Currently, Facebook provides auto captions for videos in 16 languages and has announced that Instagram’s IGTV will have access to the same features. The caption accuracy is determined by the video’s audio quality, although AI technology is constantly improving in both precision and speed.
Additionally, branded content ads are likely to see an increase in consumer interaction. Recently published data by Facebook shows ads visually designed for watching with the sound off have 48% more relevance to viewers and a 42% higher purchase intent. As auto captions normalize across social media, users can expect ad content to utilize this feature to the fullest.
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