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Detecting Spammers on Twitter



Twitter Spam

As you spend more time on Twitter, statistically, you’ll eventually be a spam target. Spam is anyone who games the system to get more followers and add no value, companies that don’t interact but force feed followers links to sales pitches or people pimping their adult sites.

To avoid spam, if you’re unsure if you should follow someone back or not, check out TwitChuck, enter their twitter name and hit enter. You’ll get a yes, no or maybe like you see below. I think the algorithm needs some work, there are some users it didn’t recommend and it doesn’t recognize private accounts (like mine, even though Hubspot does), so I look forward to seeing how it develops out.

Screenshots of TwitChuck’s suggestions:




Note: I don’t personally know the developers of this application, and I’m sure it’s fine, but I can’t guarantee the safety of logging in with your Twitter screen name (which is an option so you can follow people directly from TwitChuck). Always exercise caution when giving out passwords if not done directly through the Twitter interface. has no relationship with

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Jim Cronin

    July 13, 2009 at 6:31 pm

    Oh oooh. We’re a good follow at 94 points! @retomato

  2. Benn Rosales

    July 13, 2009 at 6:32 pm

    Finally, a web tool that gets me! heh very cool.

  3. Benn Rosales

    July 13, 2009 at 6:33 pm

    ha @retomato you have always been a good follow

  4. Austin Smith -

    July 13, 2009 at 6:34 pm

    @smith_goomzee got an 87!!

  5. Ian Greenleigh

    July 13, 2009 at 6:43 pm

    This is promising, but I’m sure I follow more than just one spammer–there needs to be a few more dimensions to the determination, but otherwise, neat little site.

  6. Elaine Reese

    July 13, 2009 at 6:46 pm

    Woo-hoo, @ReesesPeanut is a good follow and not a spammer. Got an 86.

  7. Ken Brand

    July 13, 2009 at 7:08 pm

    I really appreciate all your new cool stuff sharing. Puts a smile on our faces and and extra tiny jewel in our crown of knowledge. Thanks.

  8. Mariana

    July 13, 2009 at 7:15 pm

    YAY! I love all the neat-o Twitter evaluation tools out there. This is definitely one of the more fun ones. @mizzle is a 89!

  9. Lani Rosales

    July 13, 2009 at 7:27 pm

    well like i said, it doesn’t recognize private users like me, but if it did, my score would surely be at least onehundredtwelvity and everyone would have to flock. lol

  10. Matt Stigliano

    July 13, 2009 at 7:35 pm

    Wait a minute…if @BennRosales is an 89 and @mizzle is an 89, there has to be a problem with the algorithm, as I also am a 89. Those two have to be a least a few points ahead of me.

  11. Benn Rosales

    July 13, 2009 at 7:37 pm

    @rerockstar maybe it’s those that are higher that are to good to be true and us 89’rs are the ones that are right on target =]

  12. Mark Eckenrode

    July 13, 2009 at 8:30 pm

    i’m getting my fair share of spammers and that lot, but also seeing a big rise in twit-bots… funneling rss feeds to their twitter stream. while the bots have their place they’re use is definitely growing on twitter

  13. Brandie Young

    July 13, 2009 at 8:30 pm

    Very cool! @rerockstar … I’m a mere 81 … so I aspire to be like you, @BennRosales and @mizzle … someday

  14. Lani Rosales

    July 13, 2009 at 8:31 pm

    why is no one aspiring to a score of onehundredtwelvity? tell me! 😉 lol

  15. Matt Stigliano

    July 13, 2009 at 9:28 pm

    @BennRosales You mean the guy that promises to make me a Twitter millionaire overnight might not be true? So gutted.

    @brandiei Well I’m following you now. That should be worth at least -10 points.

    @LaniAR I aspire, but know I can never be that good.

  16. Jason Sandquist

    July 14, 2009 at 8:58 am

    WTH got an 89 as well. Also said I am following some spammers but am not when I clicked on them.

  17. Lisa Hendrickson

    July 14, 2009 at 9:31 am

    SWEET!!! 94….and I was just suspended 2 weeks ago LOL

    YESwe recommend that you follow callthatgirl. This user follows the Twitter guidelines, does not spam, and is in general an interesting individual
    Highlights for this user
    This user gets plenty of mention
    This user was created a while ago
    This user has a good following with many more followers then friends
    This user posts alot
    This is an active user
    This user has shown a lack of spam posts, terms, or links and will most likely will not post spam
    This user communicates frequently with the Twitter community, with a slight chance of being a spammer

  18. tomferry

    July 14, 2009 at 12:15 pm

    Hey Lani- oK, I’m with you … onehundredtwelvity! Seriously, I got a 86. Thx for the cool site and I will share it with some agents manana in San Diego- they will dig this. As Ken said, “thx for the jewel.”


  19. Beatriz DaRocha

    July 14, 2009 at 12:38 pm

    We got an 80 😀 @bocaratonhomes

  20. Matthew Hardy

    July 14, 2009 at 1:21 pm

    @MatthewHardy got an 84. Self-esteem remains intact. 😉

  21. Paul Trippett

    July 14, 2009 at 4:20 pm

    I wonder why using twitter as a one way information stream is such a bad thing.

  22. Mark Brian

    July 14, 2009 at 4:49 pm

    Got an 89. Glad I am not a spammer.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.



Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.



Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?


Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.



social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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