Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Facial recognition’s legitimate business use

Some people are creeped out by facial recognition technology, but it can be a game changer in some industries. Maybe yours?

facedeals

facedeals

Tapping into loyal customers

Getting a good deal is a huge motivator for any consumer choosing a place to shop or to eat. But the developers of a future tool believe that offering deals and coupons on certain days can ultimately limit those who visit your location. Instead, you should offer deals and discounts for your loyal customers every time they visit your business. Want to know how Red Pepper suggests you identify your loyal customers? Through their face-recognition software.

The concept of face-recognition software, or face check-ins, has received a lot of heat from people who think it’s creepy and maybe even unprofessional. But it’s all opt-in, so no one’s face will be recognized or matched to their Facebook profile unless they give permission. This provides the anonymity that many consumers desire when it comes to shopping or spending habits while allowing those who want to benefit from a facial check-in to do so.

As a business, should you embrace this up-and-coming technology? We think this new technology would be fun and beneficial for retail stores and food locations, but that it might cross the line at any other type of business. But honestly, you’ll have to use your discretion, no matter what type of business you run.

How the technologies work

If you decide that this facial check-in is something you want to be involved in, you would need to install a facial recognition camera at the entrance of your building. If your customer opts-in through a Facebook app, the app will analyze that customer’s face through tagged photos.

Advertisement. Scroll to continue reading.

Then, when that customer walks into your business, the camera will match her face with her profile and details. She’ll instantly receive a coupon, discount, or deal as she walks into your business, ultimately rewarding loyal and regular customers the most.

While they’re still working on this new technology, it could be something to bring your business into our modern technological society. It will be a great way to increase and reward customer loyalty and it can be a great marketing tool for potential customers. After all, everyone loves a good deal, especially any time they visit their favorite business.

Advertisement. Scroll to continue reading.
Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

1 Comment

1 Comment

  1. Pingback: Facebook facial recognition doesn't need to see your face to identify you - AGBeat

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

Two powerhouse companies in the social media and delivery space team up to deliver online sold goods right to the buyer's door.

Business Marketing

Facebook announced that they are shutting down their live shopping feature in a move to focus more on Reels on October 1, however, it...

Social Media

New data indicates that influencer marketing is much more lucrative on Instagram and TikTok than Facebook - where will *your* 2023 ad spend go?

Business News

Apparently, Facebook launched a podcast program almost a year ago, but it was short-lived as Zuckerberg pulls the plug 10-months in.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.