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Five Ways to Use GeoMeme For Your Real Estate Business

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GeoMeme- see Twitter trends in your ‘hood

GeoMeme is a real time search for Twitter trends based on location. With Twitter’s new release of the geolocating feature, many applications are sure to follow, but let’s start with GeoMeme. It’s in beta, so the user interface is still kind of clunky, but the idea behind it is one that a lot of people have had, but didn’t make it out of the gate fast enough. GeoMeme’s main feature is to allow you to search two keywords to see which is mentioned more frequently in your location. You can zoom out of the map to check out your whole state, or you can zoom in to a specific subdivision (you get where I’m going with this already, right, Realtors?).

Here’s what GeoMeme looks like:

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geomeme

Business use number one: connecting locally

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localsConnect with locals over common interests. The name of the game is to be real, right? We’ve all had that pounded over our heads over the years, and this is a ridiculously easy way to be human and to connect. Enter search terms of something you’re interested in (don’t worry about GeoMeme’s comparison function, just enter two terms) and anyone who has mentioned that term will pop up. Zoom the map in closer to your office or home address and get closer in. For example, search for “gardening” and “knitting” and see who in your one mile radius talks about those things. Click on their names if they said something interesting to you and follow them! When they follow you back, say something along the lines of “I saw your tweet about gardening, I’m working on my first urban harvest of cabbage, what do you grow?” Sincere connections are made based on common interest, so this is a great shortcut!

Business use number two: brand control

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searchSome people call it brand control, others call it listening, but in real time, you can see what people are saying about you and your own brand as well as your competitors. Don’t focus on how many mentions you each have, go through and read what is actually being said. Veterans of Twitter have listening campaigns set up already, but it is valuable to see in real time the volume, quality, etc. of competitors. Try searching for your twitter name (@yourname) against another person’s and zoom in and out to see the clusters of brand loyalty.

As a Realtor, it’s also a good idea to search builders’ names to see where they are trending in your area or even mortgage related terms. Chances are, there are pockets of interest around your city just waiting for you to discover them. If you find that you enjoy selling Pulte homes and they’re hot on the north side in Twitter conversation, go spend the day at a north side coffee shop and say on Twitter that you’re working at Starbucks writing blog content and invite north siders to bring their laptops and cowork with you. You may sell a Pulte or you may end up with a new gardening buddy, who knows?

Business use number three: learn

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cloudsWhat’s hot in Austin this week? Sports related topics, so I’ll probably Twitter about sports related topics that I’m also interested in. What’s hot if you zoom in to Cedar Park? Black Friday is still being talked about so if that’s the area I farm, then I’ll throw in a tweet about that $125 sweater at Macy’s that was on sale for $20 on Friday. What’s hot if you zoom in to the Cedar Park Town Center subdivision? If that’s the subdivision I specialize in, I’m going to check GeoMeme every week and see what the hot topic is. This week, it’s Christmas, so I’ll probably talk about what’s going on in the area for Christmas since that’s what people are interested in.

This isn’t about following the crowd and forcing your way into fitting in, it’s learning what the crowds want and providing a value for them. If people in your farming area are interested in college football and so are you, perhaps you should write a blog post about where to watch the games or where alumni groups meet in the area, then tweet out your post. Add value. Period.

Business use number four: share

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shareWhen you uncover an interesting anomaly in your area via GeoMeme, share it! Tell your facebook friends about how “Longhorns beats Aggies in Austin” (grammar is on GeoMeme, not me) and razz your friends there. Compare “selling house” and “buying house” and share on Twitter that in your neighborhood, more people are talking about buying than selling. The best way, however, to share your findings is to write a blog post about it and share that on your social networks because your blog is the source and the cornerstone of your social networking efforts, point people there whenever you can.

Business use number five: shirts

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shirtThis is pretty gimmicky, but it could be fun if the right niche is found- maybe two local high school rivals or restaurants, but do a search and click the “t-shirt” button up top and you can buy shirts featuring the winners of your search. I’m thinking if I’m a realtor, I search my name versus something funny like “solid waste” or “dog food” but you have to be careful because the word “beats” has two meanings. Think about it.

So how will you use GeoMeme?

So there you have it- five ways to use GeoMeme. On the surface it’s a fun tool, but dive in deeper and think critically and it is a creative way to implement the new geotagging Twitter feature into your marketing plan. How will YOU use GeoMeme?

—–
Agent Genius is not affiliated with GeoMeme or Twitter.

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14 Comments

14 Comments

  1. Janie Coffey

    December 2, 2009 at 5:55 am

    the outcome of Twitter finally on the geotagging bandwagon is going to be exciting. These are some really great ideas on how to use geomeme. I can’t wait to see what follows! Finally! Yayyy

  2. Jose R. Reyes

    December 2, 2009 at 11:42 pm

    I’m still confused by this website.

    • Lani Rosales

      December 2, 2009 at 11:51 pm

      Jose, let’s see if this helps:

      1. People on Twitter can opt in settings to let Twitter see exactly where you are.
      2. This site allows you to search for terms based on what individuals are talking about in an area, letting you search by map.

      I’ve outlined various uses, so I’m guessing it’s the technical side that is confusing? Just think of it as a different way to search for what people are talking about on Twitter. Does that help? 🙂

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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